FPRA Orlando Chapter Awards

July 7, 2014

Call for Nominations: Member of the Year and Bob Davis Award

The FPRA Orlando Area Chapter is now accepting nominations for its two annual awards: Member of the Year and the Bob Davis Award.

The Member of the Year Award recognizes one member of the Orlando Area Chapter who has made a significant contribution to the Association through outstanding leadership, demonstrated enthusiasm, extraordinary involvement and loyal support.

The Bob Davis Award is named in honor of Dr. Bob Davis, Ph.D., ABC, APR, CPRC, retired professor from the University of Central Florida who gave tirelessly to our chapter and FPRA for over three decades. This award honors an individual who has worked behind the scenes in the past year to support FPRA. It’s our way of recognizing an “unsung hero.”

Candidates must be nominated by someone in the profession. Please include a written narrative of no more than 500 words detailing why the person should be recognized, the accomplishments/contributions that illustrate why the candidate warrants consideration, and the inclusion of committee work and/or other FPRA involvement. Nominees must be active FPRA members in good standing. Individuals may not endorse more than one candidate per award.

Nominations for members of our Board of Directors are appropriate.

Nominations should be sent to Orlando Area Chapter President Cynthia Lambert, APR at CLambert@metroplanorlando.com no later than Friday, August 8.



Member of the Year – Sara Channing
Bob Davis Award – Laura Kern, APR

Members of the Year – Cassie Roach and Brian Craven
Bob Davis Award – Susan Ennis, APR, CPRC

Member of the Year – Stefanie Macfarlane, APR
Bob Davis Award – Jennifer Gammage

Member of the Year – Doreen Overstreet, APR
Bob Davis Award – Rachael Gmerek

Member of the Year – Jamie Floer, APR
Bob Davis Award – Tami Karaba

Member of the Year – Keith Salwoski
Bob Davis Award – Amanda Forbes, APR

Member of the Year – Chris Gent, APR, CPRC
Bob Davis Award – Cynthia Lambert, APR

Member of the Year – Bob O’Malley, APR
Bob Davis Award – Rachel Kingston

Member of the Year – Bonnie McGuire
Bob Davis Award – Sheridan Becht, APR, CPRC

Member of the Year – Brie Turek
Bob Davis Award – Chris Gent, APR, CPRC

Member of the Year – Jeni Hatter
Bob Davis Award – Trent Flood, APR

Member of the Year – Bill Randolph
Bob Davis Award – Doreen Perez

Member PRofile: Katarina Dos Santos

July 3, 2014

Katarina Dos Santos

What is your title and company name?
Public Relations Associate
Orange County Government

Give a brief explanation of your job.
As part of Orange County’s Communications team, I am responsible for monitoring and managing the Orange County social media pages. I support the team with editorial efforts, including writing news stories, news releases and monthly newsletters. Additionally, I assist in bilingual outreach and any other special projects or events that require PR collateral.

How long have you been a part of FPRA? Why did you join?
I have been involved with FPRA going on three years now, two as a student member through Quotes and this year as a professional. I joined Quotes in college because, as a PR major, I wanted to get involved with an organization that would provide me with the tools to network with local professionals and learn about the industry I was studying. I then went on to be the president of Quotes where I was able to take further advantage of the benefits and opportunities FPRA offered.

What was your favorite FPRA event?
My favorite FPRA event is Image Awards. I have had the opportunity to work on Image Award submissions in my last two internships, so I really understand the value and the importance of them. Then to be able to share my work with my peers and learn about all the wonderful campaigns they have also created at the award ceremony is truly a wonderful experience.

Tell us about an exciting achievement (personal or professional).
In December, I graduated with my bachelor’s degree in Advertising/Public Relations from UCF, in less than four years. During my time at UCF I held multiple student leadership positions, while managing fives internships as a full-time student. I am very proud of my accomplishments, both academically and professionally, and look forward to applying that same work ethic in my career as a new PR practitioner.

Tell us something people may not know about you.
People may not know that I have a duck phobia. The swans at Lake Eola give me major anxiety!

Contact info:

Guest Blog: Editorial Calendar Planning

July 1, 2014

Need Help with Your Editorial Calendar? Look at the Calendar.

Doug Richards.jpg

By: Doug Richards, City of Orlando

Father’s Day. The World Cup. The first day of the school year.

Most likely, events like these have nothing to do with your organization and your role as a public relations practitioner. But the happenings could relate to your digital content editorial calendar. Editorial calendars have become a valuable tool in planning website, blog and social media content. Looking at current events, as well as forward and backward, can aid in creating your calendar.

Check the Calendar
Holidays provide a wonderful opportunity to engage with your audiences, while also promoting your organization and building its brand. Do not wait until December to start thinking holidays. Are other special days relevant to your company? If your organization works with environmental groups, do not forget Arbor Day or Earth Day. Are women your target audience? Thank them on Mother’s Day.

Stay Current
The World Cup and the U.S. Men’s Soccer National Team have attracted plenty of attention this summer. Tying your organization to that buzz is possible. Could a blog post where your co-workers share their favorite sports moment, or photos of them playing sports as kids inspire your audience to do the same?

Look Back
Trends like #TBT (Throwback Thursday) have proven that audiences have an interest in content that highlights the past, regardless of how old that past really is. When creating your editorial calendar, remember to look back. What was your organization doing a year ago? Were there any major announcements five years ago? Are there photos from past events that can be shared? Content marketing is always evolving, but looking at the calendar is a good way to add to your editorial calendar with timely, relevant content.

Quotes Corner

June 4, 2014


Where I Hope to See Quotes in the Coming Year
By: Thevenin Campton

Winston Churchill, a 20th century politician who refused to accept defeat during WWII, once said, “To improve is to change; to be perfect is to change often.” For student organizations, this is especially true. As a senior, I’ve had the pleasure to experience several organizations within the UCF community. Through my time with them, I came to realize that while many of them strived, even more were struggling to grow and had hit a point of stagnation. More often than not, this was simply because they refused to adapt to what the University’s student body wanted. For student organizations that focus on a very specific topic, such as Quotes, it’s important to be able to adapt to not only those who have a direct interest in the particular topic, but also to those students who may have a side interest in it too. When the executive board of Quotes was elected, we met that week to plan for the success of 2014-2015 year. And through the innovation of several new ideas, we hope to increase the relevance of Quotes within the Orlando community, thereby increasing our bulk membership, member participation and satisfaction, and our organization’s overall participation within the professional community.

For the past six semesters, Quotes has had an average membership count of about 45. We hope to increase this number by at least 50 percent. To do this, we plan to tackle several objectives such as tastefully redesigning the design of the club’s website and implementing a two-click online application process for joining. We hope to place more pictures onto the website and improve the consistency of our blog. Outside of the website, we hope to broaden Quotes’ appeal within UCF by appealing not only to Nicholson School of Communication students, but also to College of Business students, such as those studying marketing and entrepreneurship. Lastly, to draw in students who have yet to be accepted into the Ad/PR program, I plan on implementing a program in conjunction with the UCF Ad Club to help students improve their chances of gaining acceptance. We’re striving to make Quotes more than just a “seminar club,” as one member said.

In the past, Quotes was a club that met bi-weekly. Each meeting hosted a public relations or communication professional that spoke to the club. While the organization will continue to invite professionals to speak, we plan on providing members with even more interactive opportunities. In the coming year, we will be encouraging our members to participate in social events and in many of the FPRA and PRSA seminars where we will be providing carpools to the events – so be on the lookout for us!

Quotes is changing to improve the quality in which it builds future professionals. It is the sincere hope of the entire executive board that the organization will serve as a conduit between aspiring students and professionals. We want to continue improving the relationship between the two communities and fostering connections that will help students better understand the practice and importance of public relations.


Member PRofile: Shaloni Prine

June 3, 2014

Shaloni Prine

What is your title and company name?
Assistant Director of Alumni Relations
UCF College of Sciences

Give a brief explanation of your job.
As a member of the UCF Alumni Association staff, I oversee the development and execution of alumni relations programs that are designed to cultivate relationships with the College of Sciences’ 46,000 alumni. Specifically, I am responsible for volunteer and event management, board development and alumni engagement.

How long have you been a part of FPRA? Why did you join?
In 2006, I joined FPRA as a student member while pursuing my bachelor’s degree in advertising-public relations at the University of Central Florida. Through my involvement with Quotes, I was fortunate to expand my professional network and learn best practices in PR. This still holds true today and that’s why I continue to be a member.

What was your favorite FPRA event?
Image Awards, because it’s a great opportunity to celebrate all of the talented PR professionals that work in Central Florida.

Tell us about an exciting achievement (personal or professional).
The completion of my master’s degree, which I earned in May! I somehow managed to juggle my full-time job with school all while learning how to be a new mom. It’s been one of the hardest things I have ever done but was completely worth every exhausting minute.

Tell us something people may not know about you.
My dog was the flower girl in my wedding

Contact info:

Chapter Rewind: April in May

June 3, 2014

Jamie Floer

By: Jamie Floer, APR, CPRC

FPRA-Orlando welcomed April Salter, APR, CPRC to our morning breakfast meeting in May. April, president and COO of Salter>Mitchell and a long-time FPRA colleague of mine, traveled from the FPRA Capital Chapter in Tallahassee to share her expertise. A packed house of PR professionals filled the University Club to hear what I will call “April-isms.”

She started by giving a shout-out to some FPRA all-stars, including our own Chris Gent, APR, CPRC, and her extensive network of industry contacts. Then, she proceeded to impart pearls of wisdom based on her experiences as a PR professional. From jovial moments like the discussion of performance issues to somber reflections from the days of crisis communications following the sudden passing of former Gov. Lawton Chiles, April filled the session with plenty of ideas for the young and young at heart. Thank you to April for sharing your time and talents with our members.

Check out a few tweets from the event:

. stresses importance of in . Make sure you know the Code of Ethics:

Don’t work 24/7, but have your clients back and make sure your relationship let’s them know you’ll be there! Agree!

: . and strongly recommend APR when you are ready to go for it in your career, contact us for more!

. “How do you get to the next level? Start with listening and asking questions: analyze the big picture.”

: You must anticipate and move ahead of change. practitioners must embrace and steer their org for change ~

Agree with that PR folks need to be present, be in the mtg, focus, listen, don’t let mind wander

Conference Scholarship – Apply by June 30

May 30, 2014

Apply to win a scholarship to this year’s annual conference, FPRA: The Road Best Traveled, to be held at the Wyndham Grand Orlando Resort Bonnet Creek on August 10-13. Since this professional development event is right here in our backyard, this is a great opportunity to attend!

The FPRA Orlando Area Chapter will award up two scholarships to local chapter members. Each scholarship will cover the conference registration fee of $695. To apply, please email your responses to the questions below to Cynthia Lambert, APR at clambert@metroplanorlando.com by June 30, 2014.  Please limit your answers to 50 words or less for each question and be sure to include all information outlined below:

  • Name:
  • Company:
  • Title:
  • Years in public relations:
  • How long have you been a member of FPRA?
  • In what ways have you been involved with FPRA? (Committees, events attended, positions held, etc.)
  • How will the conference scholarship benefit your career and current job?
  • What do you hope to learn by attending conference, and how do you intend to incorporate it in your daily position?

To be eligible, you must be an active member in good standing with the Orlando Area Chapter. Your chapter involvement and financial need will be considered.  Please note that the scholarship covers the $695 conference registration fee and excludes lodging, food outside of meals included in the regular conference registration and all other related expenses.

All scholarship winners will be required to participate on the conference blogging team and to write a short article for PRoclaimer discussing what they learned and how it enhances their profession.


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