Quotes Corner

February 8, 2018
Taylar Freitag

Taylar Freitag, President, Quotes UCF

Reflection on the Past Year and Hopes for the Upcoming Semester

By Taylar Freitag, President, Quotes UCF

I am beyond proud of what our Quotes executive board has done this past year. As of December, membership has increased by 23 percent, and we are now the largest student chapter of FPRA, not to brag. Of course, we still have a ways to go. In an effort to get more students involved, we have planned more tours and fewer speaker meetings. While we love our speakers, we find it is more difficult for students to justify coming back to campus for an hour meeting, especially around testing time.

We are diversifying our tours. We want our students to have a wide array of experiences so they have a better understanding of what path they are interested in taking. This past year, we toured new places including Universal’s Volcano Bay, Seminole County Sheriff’s Office and Adventist Health.

Our attempt to reinvent the club has not come without pitfalls. For Intern Pursuit Fall 2017, we experimented with a “passport” students would fill out by asking for a signature from various types of companies (i.e. government, agency, nonprofit). The idea behind it was that it would encourage students to venture to the companies they would not have considered otherwise. Unfortunately, this was unsuccessful; we only had a handful of passports completed and turned in.

In January, Quotes held its very first fundraiser at Tijuana Flats. Members and FPRA professionals came out to support the club, and we chatted and caught up over tacos before the semester got a hold of us all. Another first for Quotes came later that same week when we collaborated with Ad Club on a social at Lake Claire, which turned out to be a huge success despite the chilly weather.

This semester we are focusing on our ambassador program. Ambassadors play an enormous role in promoting the club and getting the word out. While we have always had ambassadors, it was unclear what exactly their role was. To encourage students to become involved in the program, we have created a Facebook group where we can privately interact and share our ideas for upcoming events. Ambassadors are now the first to know when events are confirmed and we give them priority sign up. Additionally, this semester, we have arranged a professional development experience at Curley & Pynn that is exclusive to our board and ambassadors.

I am excited for all we have accomplished in this past year and I hope this momentum never slows.

If you would like to show off your workspace to our student members, please contact me at quotespresident@gmail.com.

If you are a student and would like to get involved in our ambassador program, applications can be found here.

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Chapter Rewind | Backstage Pass at EA SPORTS

February 8, 2018

Touchdown! For FPRA Backstage Pass at EA SPORTS

By Bailey Morris

Last month, FPRA members got a behind-the-scenes look at Electronic Arts (EA) Tiburon, one of the many worldwide studios for EA SPORTS, located right here in Orlando. The team at EA Tiburon develops some of the most popular video games for fans of all ages, including Madden NFL and NBA Live.

Daryl Holt, vice president and head of operations for EA SPORTS, gave a stellar presentation about EA’s communications strategies and tactics in the business of gaming. Holt provided insight on Generation Z and their gaming habits, as well as EA’s goal to be a “player-first” company. We were also surprised to learn that the gaming industry is bigger than both the music and movie industries combined!

After a quick Q&A, we took VIP tours around the studio. Highlights included EA’s unique and collaborative meeting spaces, (including their cereal bar!) and their in-house sound booth, where professional sports broadcast announcers record content for EA SPORTS games.

One of my favorite stops was the motion capture facility, where EA brings in professional athletes to have their movements recorded for the game. When filming these sessions, they also use a cameraman instead of a camera on a tripod in order to emulate the camera movements and pans that viewers see when watching sporting events live on TV.

We’d like to extend a huge “thank you” to Daryl Holt and the team over at EA for helping make this awesome event possible.


Member PRofile: Kali Hammond

February 8, 2018

Kali Hammond
Community Relations Coordinator for the Seminole County Sheriff’s Office

Give a brief explanation of your job.
I coordinate programs and public relations campaigns designed to connect with community members through education and crime prevention. I also assist in managing the day-to-day operations of the branding, marketing, and communications functions of the Sheriff’s Office which include developing creative, informative and entertaining communications across multiple social and digital media platforms. I provide leadership and direction for agency events, initiatives and press conferences. I also serve as one of the main points of contact for the development, production and maintenance of the agency’s internal and external communications to include agency reports, publications, social media and the external website. In the past few months, I have started to take on some of the media responsibilities with our agency and am working towards becoming one of our spokespersons.

How long have you been a member of FPRA and why did you join?
I am a new member to FPRA and just joined in December! I have participated in a number of the online webinars and really enjoyed the varying content. I joined FPRA to broaden my scope of the public relations field and am looking forward to attending meetings and the annual conference. I have heard such great things about the networking, professional development and leadership opportunities FPRA has to offer and can’t wait to get more involved.

Tell us about an exciting achievement (personal or professional).
I have been lucky to have a few personal and professional achievements. The personal achievement I am proudest of occurred from August 2014-July 2015. My husband and I spent the first year of our marriage 6,000 miles apart while he served our country in the United States Army deployed to the Middle East. That year tested us both and made us stronger. If we can get through that, I believe we can get through anything! On a professional level, I have been blessed with great achievements over the past few years. In August, I had a unique project come my way. We transitioned a long-standing program to the Sheriff’s Office. We hosted the 2017 Drug-Free Red Ribbon Art Contest for 5th-8th graders in Seminole County. Students were asked to design posters illustrating the importance of healthy, drug-free living. With this being the first year we hosted it, we had an overwhelming response! The selected winning artwork is currently displayed on the back window of our school resource deputies’ patrol cars and the grand prize winner’s artwork is displayed on a digital billboard on the north corner of Highway 17-92 and State Road 434 (go check it out!) through the end of February. This project was by far one of the most rewarding projects I have had the chance to be a part of!

What was your first job?
My first job was working at a small local photography studio throughout high school. They contracted with the local schools to do all of the yearbook photos and senior pictures. Working for this company gave me my first taste of print and digital media. The skills I acquired then (customer service, Adobe Photoshop, graphic design and public relations) have come in handy in recent years as I joined the Sheriff’s Office team.

Fun fact:
I am a triplet! I have two sisters and we are very different, from our looks to our choice of college (they went to the University of Florida and I went to Florida State-Go ‘Noles!) to our professions. All of our names also end in “i”. Most people hardly ever believe us because we are SO different.

Contact Information:
khammond@seminolesheriff.org
407-665-6700 (desk) or 407-402-0312 (cell)


A Message from the President

January 9, 2018

Lindsay Hudock

Happy new year to my FPRA Orlando family. I feel, as I’m sure many of you do, like 2017 flew by in a blur. It seems like every year I resolve to try to slow down, savor the moments, be present. And at the end of each year I tell myself, “Well, maybe next year.” It’s a cycle that seems to really underscore the importance of this year’s theme of finding your balance.

I won’t claim to know how we find balance, but I do think it begins with being intentional about your goals and priorities. In that spirit, I’d like to share my resolutions for our chapter. In 2018. FPRA Orlando resolves to…

Help you grow

FPRA monthly programming is designed to foster growth. Whether it’s expanding your professional network, enhancing your skill set, or increasing your knowledge base, our monthly programming is all about growth. In 2018 we resolve to offer programing that speaks to all members, from student to seasoned professional.

This month we’re offering a backstage pass into the EA Sports Tiburon studio. Attendees will get a behind-the-scenes look at what it takes to make some of the world’s most popular video games, including the role of communication in the gaming business.

In February we’ll Charge On to a look at the UCF Knights and their road to a championship season. Plan to wear your black and gold as we look at the PR takeaways from a season that truly was perfection against all odds.

Celebrate your success

There is incredible work being done by the PR community in Central Florida and we resolve to celebrate it. I hope each of our members resolves to have their work recognized and awarded by the industry in 2018. In a few short weeks we’ll call for Image Awards submissions and on April 24, winners will be recognized at our annual Image Awards dinner. Not sure what to submit or how? Visit fpraimage.org for more information about the process and a list of the categories.

Support your professional advancement

More and more talented professionals are adding the APR or CPRC credential to their names each year. We know many members have been considering the process, looking for the right time to make the leap. FPRA Orlando resolves to make 2018 the year for you. This spring we’ll offer study sessions for the APR exam as well as a support network of professionals who have completed both the APR and CPRC process and want to help you do the same. Resolve to invest in your own professional advancement in 2018 and get those valuable letters behind your name. If you’re ready to explore the process or want to know more, contact VP of Accreditation Mandy Kimmer at amanda.kimmer@ocfl.net.

Whatever you resolve for 2018, I hope the year brings success, joy, and balance.


Member PRofile: Elizabeth Lytle

January 9, 2018

 

Elizabeth Lytle
Communications Specialist for Curley & Pynn

Give a brief explanation of your job. 

I offer our clients experience in media relations, social media, marketing and event planning; I assist in the implementation of public relations and marketing strategies for a diverse range of clients in the high tech, travel and tourism, hospitality, higher education and health care industries. Clients include accesso, the Florida High Tech Corridor, FAIRWINDS Credit Union, Universal Orlando Resort and The Glass Knife.

What was your favorite FPRA event?
I only recently joined FPRA, so I have only attended one event, but it was so great to meet and interact with other PR professionals in the Orlando area – from students to interns to agency founders and corporate leaders – and see how such a diverse group of individuals can come together to celebrate and work to advance our field. I’m looking forward to many more events to come!

Tell us about an exciting achievement.
In my senior year at Florida International University, I served as the Account Executive for my group in the capstone Integrated Communications Campaigns course. We created an integrated marketing and public relations campaign for the opening of a local Miami-based bakery and café, which was well-received and successfully implemented. It was, by far, one of the hardest projects I’ve ever worked on, but completing the project was incredibly rewarding. It’s fun to check in on the bakery from time to time and see our strategies and tactics still in use!

What was your first job?
My first job was working as a cashier at Chick-fil-A and the emphasis placed on customer service in that position has really stuck with me. For example, when a customer would say “thank you,” the response was always “my pleasure.” The thinking behind that response – that every action you take for a customer (or now, a coworker or client) is a true pleasure, as opposed to an obligation – is integral to my professional outlook and has served me well!

Contact Information:
elytle@thestrategicfirm.com


Quotes Corner

January 9, 2018

Let Your New Year’s Resolution Be to Mentor the Next Generation

by Jonathan Gabriel

It’s been a little over a year-and-a-half since I took on the role of VP of Student Outreach for our FPRA Orlando Area Chapter, where I act as a liaison to Quotes, UCF’s PR student organization. In that time, I’ve promoted and attended their events, helped them find guest speakers and tour locations, and, generally serve as a fount of advice and resources. It has been one of the most rewarding experiences of my life.

I was a student not long ago – a volatile mixture of ambition, youthful naiveté and trepidation. That’s why I’m a big believer in the aphorism, “don’t pull the ladder up behind you.” Once you achieve some modicum of career success, it is imperative to help guide those coming up.

As an FPRA member, you can serve as a bridge between the working world and the next generation of PR stars. You may think you don’t have the time, or you’re not sure what you could contribute. Your industry knowledge and set of contacts are invaluable to someone just starting out. Here are some ways to contribute:

  • Consider stopping by the Tijuana Flats by UCF (11551 University Blvd.) on Monday, January 15 from 5-8 p.m. Twenty percent of your purchase will benefit Quotes as they plan for the year ahead.
  • Talk to one student at an FPRA event. If you can’t locate one, come find me or one of my fellow board members and we can connect you. It just takes five minutes: tell the student what you do. Ask where their professional interests lie and give them your business card. Networking can be daunting at first for many students. By granting a student a few moments of your time, you’ve increased their confidence and helped them start to build their network.
  • Ask me about opportunities to speak to Quotes members, either at one of their meetings or as part of a tour of your organization. Recent tours included the Seminole County Sheriff’s Office, Universal Orlando Resort and Adventist Health System and were well-received.

By taking some or all of these steps, you’ll make a real difference in the lives of our PR students. What’s more, by familiarizing yourself with the up-and-comers now, you have a better chance of scooping them up before your competition does.

To find out more about how you can become involved, contact me at jonathan.gabriel@ucf.edu.

 

 


Quotes Corner

December 13, 2017

Stefania Markowicz
Director of Communication for Quotes, the PR Club at UCF

An Open Mind Will Open Doors You Didn’t Even Know Existed

I consider myself to be a curious individual. I question everything – but when I can’t find the answer to what I’m looking for, the “Type A” in me goes crazy.

Semester after semester, I couldn’t find the answer to a few recurring thoughts: where in PR do I belong? Do I go the corporate route? Am I more of an agency person? How about nonprofits or government?

I let these types of questions consume me for a lot longer than I should have, and soon became anxious over the apparent uncertainty of my future. It felt like everyone around me was figuring out what they wanted to do with their lives, which, given my personality type, made it pretty hard for me to remain calm about my situation.

After many continuous months of me desperately researching PR industries and asking people where they thought I would best fit in, I came to the realization that this attitude was taking a toll on me for the worse. So I stopped the obsession. All at once. I did a complete 180.

When it came time to getting internship offers, I decided to go at it with a positive mindset. This led to me having incredible opportunities at the Winter Park Chamber of Commerce and Seminole County Public Schools. I never would have pictured myself working at either of these organizations just a year ago, but it just goes to show how you can’t always pick the good experiences. Sometimes, the good experiences come to you. You just have to take it and run with them.

At the most recent Intern Pursuit, I had another recurring thought invade my head. This time, it was about the inability to see myself working at an agency. A lesser, but still prominent “Type A” came out in me again. I spent most of the evening of Intern Pursuit dodging the agency booths like bullets. Up until I impulsively tried something out of my comfort zone.

I walked right up to a woman named Kacie representing Curley & Pynn, a PR agency. We got to talking, and the conversation just felt right – I instantly knew I had made the right choice in introducing myself. In just a week (which felt like the longest week of my life), Kacie told me that she would love to bring me on the Curley & Pynn team for an internship with them in the spring. I happily accepted.

This is how I’m going to live my life from now on. Step by step, day by day. I may not know exactly what I want for myself in the future. And that’s perfectly okay.

Lastly, to all of my fellow students, I just have to say: don’t turn down an internship just because you think “it’s not right for you.” Taking a chance may just be the best decision you ever make.