Member PRofile: Rachel Calderon

January 19, 2017

Rachel Calderon
Marketing & Communications Manager
Central Florida Foundation

Give a brief explanation of your job. 
My role at the Foundation includes anything and everything that has to do with our marketing and communication goals and strategies. This includes telling the story of our grant-making, fund holders, and initiatives. The Foundation does so many things across Central Florida that are usually “behind the scenes.” I’m working to change that so more of the community has an idea of how we help improve the quality of life here. I am a one person team, but work with some amazing external teams that help support our PR and communication plans.

How long have you been a part of FPRA? Why did you join?
I have been a member of FPRA for one year. I joined to connect with other people in the field and learn as much as I can about PR and communications.

Tell us an exciting achievement.
Over the last couple of years at the Foundation I have worked to better connect all of our board members to our social media, communications, and PR efforts. This was something that didn’t exist before and it has proven to pay off. Outside of work I’m mom to Christian (3) and Claudia (1). They certainly keep me on my toes and help me to see the world in a whole new light.

What was your first job?
My first job ever was working at Old Navy in high school…I thought I was so cool! My first job out of college was right here with Central Florida Foundation working on our Nonprofit Search tool.

Tell us something people may not know about you.
I am originally from South Carolina and I met my husband in the airport in Nicaragua. (It’s a good story over a drink!)

Contact Information:

Chapter Rewind: Holiday Charity Event Helping Hands for the Holidays

January 19, 2017

charity-event-hubbard-houseAs a way to give back this holiday season, FPRA members helped make the Hubbard House look nice for Christmas by decorating and cleaning. The Hubbard House is home to dozens of out-of-town families whose loved ones are in the hospital at Orlando Health.

Thank you to all of our members who gave their time for such a great cause!


Click here to see more pictures from the event.

Quotes Corner

January 19, 2017
Jonathan Gabriel

Jonathan Gabriel
Vice President of Student Outreach

What Quotes Means to Me
By Jonathan Gabriel

It’s 2017, and with the beginning of a new year comes anticipation of times to come and reflections on times gone by. I’ve been fortunate to serve as FPRA’s VP of Student Outreach, and in that role I get to work with and mentor a very special group of students – Quotes, the PR club at UCF.

It’s immensely rewarding, this position. You greet the students warmly as they wander nervously into their first FPRA networking event. You listen as they tell you about their hopes and fears for the future. Advise them on what skills to build. See the gratitude light up their face when you help them tweak their resumes. Watch as they stride confidently into Pegasus Ballroom and take on Intern Pursuit. Celebrate with them when they land their dream internship. And then, after many twists and turns in the journey, look on with pride and a twinge of sadness as they graduate and make their way towards fulfilling their dreams.

It’s January now. A new board is starting. They’re young – eager to get started planning the meetings, the agency visits.

Spring. A new year. A new board, and the renewal of my commitment.

Let’s get to work.

Member PRofile: Roy Reid, APR, CPRC

December 17, 2016
Roy Reid, APR, CPRC

Roy W. Reid, APR, CPRC Executive Director of Communications |Florida Division Adventist Health System | Public Affairs

Give a brief explanation of your job. 
My role is to provide strategic communication counsel and support to the leadership in our hospital system. Primarily I work with the Chief Strategy Officer and the Strategy Work Group to develop communication programs that support the strategic plan for AHS.

How long have you been a part of FPRA? Why did you join? #myFPRA
I have been a member for most of my career that goes back to the late 1980s. FPRA is a place that I find so much support and so many opportunities to grow and learn.

What’s your favorite FPRA event?
As of this year, I would have to say that the Leadership FPRA program is my new favorite. Just one session into the program and I have already gleaned more value than I expected. The opportunity to work with peers from across the state and dig into topics that are not usually part of the standard agenda is so helpful in growing into new roles and opportunities.

Tell us an exciting achievement.
I have to say that being recognized as the PR Professional of the Year by the Orlando Chapter of FPRA in 2015 is among the highest recognitions in my career. I am equally proud to share recognition with the people on the list of the Top 100 Thought Leaders in Business Trust by the group Trust Across America/Trust Around the World over the past five years.

What was your first job?
I started my career as an Account Executive with Carlman Booker Public Relations (CBR) after an internship with AT&T.

Tell us something people may not know about you.
I have a passion for teaching and training in marital arts and I have fourth degree black belt in Taekwondo.

Holiday Charity Event

December 17, 2016

The Hubbard House

Helping Hands for the Holidays

The Hubbard House is home to dozens of out-of-town families whose loved ones are in the hospital at Orlando Health. As a way to give back this holiday season, FPRA members will help make the house look nice for Christmas by decorating and cleaning.

Quotes Corner

December 17, 2016
Elyssa Wiener

Elyssa Wiener
President, Quotes UCF

Coming to a Close
By Elyssa Wiener, president, Quotes UCF

As my time in college comes to a close, I can’t help but be filled with many emotions. When I started college I aimed to pursue a degree in Psychology, which quickly changed when a close friend said I’d be perfect for Public Relations. She couldn’t have been more right. As soon as I took Lindsay Hudock’s Intro to PR class, I was hooked. How did I not know this career existed? It was exactly what I was looking for. After throwing everything I had into PR classes, internships, Quotes and as many FPRA experiences as I could get to, the end is bittersweet.

The end of my run with Quotes is hard to swallow, since making sure other students got the same experience as I did was a big goal for me. To no longer have a hand in that process is sad, but I hope to still inspire students to follow the Ad/PR track UCF offers and dive into professional experiences as much as they can. After completing five internships, I’m a huge advocate for experiencing and learning in your field. I aim to also push the student APR certification, because let’s be real, no one should pass up that opportunity.

As for my next chapter of life, all of my incredible experiences with the Ad/PR program, FPRA and Quotes have landed me my dream job with an agency I absolutely adore. As a matter of fact, the first time I met my boss was at an FPRA event. The power of networking is truly amazing. I hope to be very involved with both FPRA and UCF after graduation and to get my “big girl” APR in five years, but until then, GO KNIGHTS!

Chapter Rewind: November Breakfast – PR in the Boardroom

November 17, 2016
2016-breakfast-meeting at-fullsail-university

Jeff Grainger, APR, VP of Accreditation, Marni Stahlman, President/CEO, Shepherd’s Hope, Amy Cameron O’Rourke, President, The Cameron Group, JoAnn Newman, President/CEO, Orlando Science Center, Kim Lopdrup, CEO of Red Lobster, Dennis Lemma, Sheriff-Elect, Seminole County Sheriff’s Office, and Alayna Curry, APR, President.

Chapter Rewind | By: Gabriel Soltren

The Orlando chapter of FPRA heard from five local chief executive officers who delivered pearls of wisdom to attendees at our “PR in the Boardroom” panel discussion at Full Sail University.

According to the panelists, PR professionals can help their CEOs by asking if they are sure about what they are going to say. Contrary to popular opinion, executives should never say, “no comment.” Problems start with “less than perfect communication,” said a panelist. They suggested that reading statements drafted by legal teams could come across negatively. Instead, executives should practice their remarks.

2016-PR in the Boardroom event-at-fullsail-university

Marni Stahlman, President/CEO, Shepherd’s Hope, Amy Cameron O’Rourke, President, The Cameron Group, JoAnn Newman, President/CEO, Orlando Science Center, Kim Lopdrup, CEO of Red Lobster, and Dennis Lemma, Sheriff-Elect, Seminole County Sheriff’s Office.

During a crisis, legal teams should not be the primary voice of the organization. The CEO in charge can provide a stronger voice. For example, after an assault with a deadly weapon, the public will feel more comfort from the words of an armed law enforcement officer assuring them that the situation is under control.

2016-breakfast PR in the Boardroom-at-fullsail-university

Kelda Senior and Bailey Morris, Vice Presidents of Professional Development & Media Mashup.

Click here for more PR in the Boardroom event photographs.