Quotes Corner

Reflecting on Intern Pursuit

By Aspen Arias

Aspen Arias

Landing an internship in your desired field is like taking your future profession on an in-depth test drive for an entire semester. Most majors within the Nicholson School of Communication and Media (NSC) require at least one internship to graduate – the majors that don’t require it always encourage it. And that’s where Intern Pursuit comes in.

Intern Pursuit is the bi-annual internship fair, hosted by Quotes the PR Club at UCF, and is open to all majors. Our most recent event on October 22 boasted more than 60 employers and had a record-breaking attendance of over 220 eager students. Our attendees were comprised not only of advertising and public relations, communication and journalism majors, but also of students with a focus in graphic design, film and marketing.

The event setup and planning were executed without a hitch. The directory boards at the front of the room displayed the employers in attendance, while specifying the type of organization they identified as (agencies, corporations, government, nonprofits and media companies).

This event is instrumental in bridging the seemingly intimidating gap between potential internship employers and students. I myself have locked down all four of my internships within the walls of the Pegasus Ballroom thanks to Intern Pursuit and now, as the director of events for Quotes, feel extremely grateful to spearhead this purposeful event and watch it continue to grow as a resource for others. We are working towards building upon our successes for next semester’s Intern Pursuit on March 26, 2020.

Remember: it is never too early to register as an employer or secure your spot as a featured internship sponsor by reaching out to quotesevents@gmail.com.

President’s Message

Megan Paquin, APR, CPRC

On more than one occasion this month, I’ve been reminded the role of “public relations executive” ranks among some of the world’s most stressful careers. That’s no surprise when the Carnegie Institute of Technology reports that 85% of an individual’s financial success (and, arguably organizational success) is dependent upon your communication skills. I’ll thank this month’s professional development speaker, leadership coach Daniel Pennington, for that statistic. But, more importantly, I want to thank all of YOU for creating a network of professionals who truly support each other in spite of the stressors we all face.

In a world that has become increasingly competitive, it is refreshing whenever I meet with FPRA members to hear about those who collaborate together on projects, help each other land their dream jobs and volunteer their time to advance the profession. At this time of the year, we have accredited members who mentor candidates for Accreditation in Public Relations. Members who have won Image Awards encourage novice entrants to consider submitting entries for their outstanding work. Committee volunteers meet with new members to introduce them to all of the benefits of FPRA membership. And, on and on it goes.

So, when things become stressful as we ease into the holiday season and all the wonderful end-of-the-year activities that come with it, I want to remind everyone to lean on your FPRA Orlando family. Let’s continue to model our own unique brand of collaborative professionalism. How can FPRA Orlando help you? Join our FPRA Orlando Community on Facebook to connect with each other in between events, and don’t forget to check out all of the professional development resources we offer statewide at http://www.fpra.org.

Quotes Corner

By Monique Mendez

Monique Mendez

Save the date for Intern Pursuit on October 22 from 5:30-8 p.m. in the UCF Student Union’s Pegasus Ballroom! Register now.

Touring Universal Orlando’s offices and learning the ins and outs of its PR team’s operation? This is exactly what Quotes, the PR Club did on Friday, September 27. This highly anticipated tour brought 20 Quotes members to the offices of the Universal PR team and gave them valuable industry insight into one of the largest theme parks in the United States.

Several team members, including Ali Beemer, Ashlynn Webb, and Alyson Lundell, APR, CPRC, spoke to the students about the structure of the team and each individual’s roles. Each brought a unique aspect to the team that helped them collaborate on large-scale projects, such as The Wizarding World of Harry Potter. This sense of community and teamwork exemplifies the values that a student should inherit in order to be successful in the workforce.

As a sophomore studying advertising and public relations, I gained incredible insight as to what the field of public relations entails and how it can benefit society. I also learned important skills such as having to think on your feet, brainstorming creative ideas for campaigns and working with the media.

A large component of the work done by Universal’s PR team is media relations. Essentially, this involves “selling” your ideas or products to the media. By doing this well, as the Universal team has, they have been able to inspire influencers to visit the destination for media tours, take some media groups into the destination for unique coverage opportunities, and develop campaigns for attractions like Volcano Bay.

Speaking of which, Volcano Bay quickly grew to prominence as a destination water park that guests could enjoy whether they visited the other two parks or not. They introduced the park with a soft open, meaning that it was open for select guests before the official opening. This taught me the importance of not only having a plan but also making the experience authentic and exciting for guests to ensure they feel “part of the process.”

Lastly, the team stressed the importance of professionalism in the industry, while also keeping a harmonious balance between work and life. These are crucial for any individual, whether they choose to pursue public relations or not.

The lessons learned from the Universal PR team were incredibly valuable and will be taken with me as I move through life and the workforce. I want to thank the team for hosting the tour and giving students the knowledge needed to become successful.

Member PRofile: Jose Luis Dieppa

Jose Luis Dieppa
Director of Public Relations at Lourdes Mola Solutions

Give a brief explanation of your job.
My role is to connect the clients we represent with the community we want to reach, providing strategic planning, media relations, community revelations and more.

How long have you been a member of FPRA and why did you join?
I have been a member of FPRA since fall 2017. I became an FPRA member in order to connect with my peers, creating new partnerships, and continuing to learn from others in our industry. 2019 has been a great year doing that.

What has been your favorite FPRA event so far?
I have two favorite FPRA events!

Media Mashup, it was great to meet FPRA members and connect with media members, which has led to some wonderful new relationships.

FPRA annual conferences. It was an excellent opportunity to connect with others members and learn from experts in the industry. Furthermore, it was an opportunity to connect and spend more time with members of the FPRA Orlando Area chapter.

Tell us about an exciting achievement (personal or professional).
Living in Orlando for the past 19 years has offered me so many opportunities both professionally and personally. Since I recently joined the Lourdes Mola Solutions team, I am excited to continue to connect and build relationships with our clients and the Central Florida community, statewide and nationwide.

My previous role as PR Executive for a Hispanic Marketing agency allowed me to be a part of numerous amazing projects. I learned the importance of partnerships, research and built meaningful connections with people. The growth that I have earned in the last three years in the PR industry has been gratifying.

On a personal note, I’m proud to serve on the National Association of Hispanic Journalist and Florida Public Relations Association Orlando Area Chapter boards. Furthermore, I am honored to be a volunteer on the communications team for Come Out With Pride and The One Orlando Alliance. Lastly, I’m proud to be an Emmy-nominated journalist (recovering journalist, like I often call myself) and an Image Award winner all in the last three years.

What was your first job?
My first job was dishwasher at Boston Market. Quickly, management moved me to cook and host due to my outgoing personality. It was a fun job.

Fun fact:
I love to travel, read, eat and consider myself Britney Spears’ number 1 fan.

Contact Information:
Jose Luis Dieppa
407-285-6904
Joseluis@lourdesmola.com
Facebook, Instagram and Twitter @joseluisdieppa

President’s Message

Megan Paquin, APR, CPRC

It is time to renew your FPRA membership!

With an exciting year ahead, there are so many reasons to renew your membership and invest in YOU. FPRA allows members to leverage an unrivaled collection of resources – no matter your goals now or in the future. After nearly a decade of membership, I am still uncovering new ways the association can help me grow my career.

This month, we are hosting a fun Membership Mixer at Ceviche. I encourage you to RSVP and, while there, consider asking a fellow member what keeps them engaged in FPRA. I guarantee you’ll hear some great stories in addition to learning about new ways you can leverage our network, events and resources to take your career to the next level.

Can’t make it to our mixer? Check out the FPRA Orlando Area Chapter Facebook Group. There you’ll find more informal networking meetups, events our members are hosting and more. Need an invite? Connect with VP of Membership Whitney Gonzalez (whitneygonalez07@gmail.com) or Asst. VP of Membership Ali Beemer (ali.beemer@universalorlando.com) for an invite.

At the state-level, FPRA also offers an abundance of resources to further enhance your membership. Namely, our 82nd Annual Conference in 2020 which will be held at The Ritz-Carlton, Orlando Grande Lakes. You won’t want to miss when hundreds of the state’s top public relations professionals converge right here in our own backyard.

Have questions about renewing? Reach out to me, our membership team or any other member of the FPRA – Orlando Area Chapter’s board of directors. We are proud to be invested in supporting YOU.

Sincerely,

Megan Paquin, APR, CPRC
President, FPRA – Orlando Area Chapter

President’s Message

Megan Paquin, APR, CPRC

This month, we kicked off another banner year for your FPRA – Orlando Area Chapter. The start of our new fiscal year always renews my passion for the profession as we look forward to exciting, new professional development programs, networking events and more.

Statewide, the Florida Public Relations Association will celebrate “transformation” and all the ways our association can transform your career. Many members here in Orlando can attest to the role FPRA has in igniting career growth and leadership development. I look forward to sharing some of those stories throughout the year as we also consider new ways to add value to your membership.

Our Board of Directors, under the leadership of President-Elect Kacie Escobar, APR, has been hard at work to elevate our monthly programs with high-caliber speakers, and a more consistent and convenient meeting venue (with great food and beverage options, of course!). We also want to celebrate your professional success and welcome our members to contribute their own case studies in addition to other programming recommendations. You can share these in our post-event surveys, or by emailing us at FPRAOrlando@gmail.com.

In addition to contributing your ideas, we are seeking members with an interest in leadership development to join committees led by our Board of Directors. Volunteering on the Board can transform your career in a number of ways – from networking with seasoned leaders to learning new skills that can bolster your resume. If you are interested in becoming a committee member, reach out to VP of Membership Whitney Gonzalez at (whitneygonzalez07@gmail.com) or Asst. VP of Membership Ali Beemer (ali.beemer@universalorlando.com).

We also recently started our biannual Accreditation Workshops. Talk about a transforming experience! Earning your Accreditation in Public Relations (APR) or becoming a Certified Public Relations Counselor (CPRC) is hands-down one of the best investments you can make in your career. I encourage anyone who wants to take their career to the next level to connect with our VP of Accreditation Tommiea Jackson, APR (tommiea.jackson@ucf.edu) to learn more about the credentialing process.

With that, I hope you will kick off the new FPRA year with as much enthusiasm and excitement as I have. It is an honor to serve as your chapter president, and I am thrilled for all we have in store for this year.

Sincerely,

Megan Paquin, APR, CPRC
President, FPRA – Orlando Area Chapter

Chapter Rewind: Board Installation Breakfast

By Julie Hall, APR

FPRA state president Alyson Lundell, APR, CPRC, spoke on the leadership lessons she’s learned over her career, including in her current position as senior director of Public Relations at Universal Orlando Resort. Some of the tips she shared with attendees at the Orlando Area Chapter’s August board installation breakfast include:

• Learn every single day, from your team and from other leaders (including the not so great leaders you may have encountered along the way).
• Leadership affects everyone. You can be a leader regardless of your title or position within your organization.
• Watch other leaders and understand that others are watching and learning from your leadership style.
• Humanity is at the core of leadership. Treat someone like they’re your child and act according to how you’d like your children to be treated out in the world.
• Put your ego aside. Once you’re in a leadership role, it’s not about you. Surround yourself with smarter people who complement your skills and those you lack.
• When faced with a leadership challenge, be vulnerable, but always offer a solution.

Following Alyson’s valuable insights, she inducted the 2019-2020 Orlando Area Chapter board of directors for the new term. Members are encouraged to reach out to any board member here to learn about committee involvement and other chapter leadership opportunities.