Chapter Rewind: November Breakfast – PR in the Boardroom

November 17, 2016
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Jeff Grainger, APR, VP of Accreditation, Marni Stahlman, President/CEO, Shepherd’s Hope, Amy Cameron O’Rourke, President, The Cameron Group, JoAnn Newman, President/CEO, Orlando Science Center, Kim Lopdrup, CEO of Red Lobster, Dennis Lemma, Sheriff-Elect, Seminole County Sheriff’s Office, and Alayna Curry, APR, President.

Chapter Rewind | By: Gabriel Soltren

The Orlando chapter of FPRA heard from five local chief executive officers who delivered pearls of wisdom to attendees at our “PR in the Boardroom” panel discussion at Full Sail University.

According to the panelists, PR professionals can help their CEOs by asking if they are sure about what they are going to say. Contrary to popular opinion, executives should never say, “no comment.” Problems start with “less than perfect communication,” said a panelist. They suggested that reading statements drafted by legal teams could come across negatively. Instead, executives should practice their remarks.

2016-PR in the Boardroom event-at-fullsail-university

Marni Stahlman, President/CEO, Shepherd’s Hope, Amy Cameron O’Rourke, President, The Cameron Group, JoAnn Newman, President/CEO, Orlando Science Center, Kim Lopdrup, CEO of Red Lobster, and Dennis Lemma, Sheriff-Elect, Seminole County Sheriff’s Office.

During a crisis, legal teams should not be the primary voice of the organization. The CEO in charge can provide a stronger voice. For example, after an assault with a deadly weapon, the public will feel more comfort from the words of an armed law enforcement officer assuring them that the situation is under control.

2016-breakfast PR in the Boardroom-at-fullsail-university

Kelda Senior and Bailey Morris, Vice Presidents of Professional Development & Media Mashup.

Click here for more PR in the Boardroom event photographs.

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Member PRofile: Allison Reis

November 17, 2016

Allison Reis

Give a brief explanation of your job.
I research, develop and implement strategic marketing plans for physician practices affiliated with Florida Hospital Medical Group, by identifying services and opportunities to increase volumes that yield a positive return on investment.

How long have you been a part of FPRA? Why did you join? #myFPRA
This is my first year in FPRA! I joined to further my professional development; and develop relationships and network with fellow communications practitioners.

Tell us an exciting achievement.
My first promotion at my current job was so exciting and made me feel very accomplished.

What was your very first job?

My first job in the communications field was with The Kurtis Group Ad/PR agency in Jacksonville Beach, Fla. I was assistant to an account executive and I learned SO SO much.

Share a fun fact that people may not know about you.

I started my own business in College…. needless to say, I still had a lot to learn. But it was a fantastic experience.

Contact Info:

Allison.Reis@FLHosp.org
(407)721-3998


Quotes Corner

November 17, 2016

NASA-2016

On October 30, Lindsay Hudock and Lisa Malone, APR, CPRC led a group of Quotes, the PR Club at UCF, members to a behind the scenes tour of the Kennedy Space Center.

On their trip, they toured the Launch Control Center, the Vehicle Assembly Building, and the space shuttle Atlantis. They also visited the launch press site and Space X launch pad, and the room that houses the debris from the Columbia disaster. They heard from the NASA communication team about the Atlantis grand opening campaign, the challenge of communicating through a shuttle disaster and the comprehensive strategy of NASA Press Operations.

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Intern Pursuit

November 17, 2016
Intern Pursuit

Katarina Dos Santos, Multimedia Digital Coordinator for Orange County Government and Whitney Ramirez, Digital Content Coordinator for Orange County Government.

Intern Pursuit | By: Katarina Dos Santos

As a student, I remember attending Intern Pursuit and how nervous I was to find the perfect internship. Rows of tables lined the ballroom with various employers eager to meet me. Year after year, I attended the event as a student and remember how encouraging and welcoming all the employers made me feel. I can honestly say that the internships I got from Intern Pursuit were truly the most rewarding.

This year, I was excited to provide that same opportunity as an employer to a fellow Knight. I wanted to ensure I made them feel comfortable while giving them a platform to share their experience and skills with me. It was extremely gratifying to be able to take my experience at Intern Pursuit full-circle. We are currently interviewing some great candidates for 2017 and I am excited to help these future PR professionals grow and learn from this internship, as much as I learned from mine.


Member PRofile: Bailey Morris

October 19, 2016

Give a brief explanation of your position.

Bailey Morris

Bailey Morris, Vice President of Professional Development & Media Mashup

I am responsible for planning and coordinating two of FPRA’s most exciting events of the year — our professional development event and Media Mashup — alongside my fabulous co-chair, Ms. Kelda Senior!

How long have you been a part of FPRA? Why did you join? #myFPRA
This is my first year in FPRA. I just graduated from UCF back in May with my B.A. in advertising and public relations. During my time as a student, I had the pleasure of serving as the President of Ad Club UCF during my Junior year. My responsibilities included planning and coordinating professional development events for students alongside a board of six awesome individuals. Upon graduating, I wanted to be involved in a professional organization where I could dip my toes into the PR world a little more. Needless to say, FPRA Orlando fit the bill.

Favorite FPRA event:

Media Mashup, no doubt!

Tell us about an exciting achievement.
So far, one of the biggest achievements I’ve had was when I was on the Ad Club UCF board in 2015, and we grew the club’s membership from 19 to 106 members — a 468% increase. The American Advertising Federation awarded us the College Chapter Membership Award for “Largest Growth” in the 2015 school year.

What was your first job?
Social Media Manager, at Think Creative Inc.

Tell us something people may not know about you.
I am a line dancin’ fool! On the weekends, you’ll most likely find me at Cowboys Orlando, scootin’ my boots to everything from Alan Jackson to Big & Rich.

Contact information:
baileymo2016@gmail.com


Chapter Rewind: October Breakfast – Downtown CREDO

October 19, 2016

Chapter Rewind | By: Gabriel Soltren

Five years after opening in Orlando, Downtown CREDO is providing thousands of dollars to local startups. Last year, Downtown CREDO gave $45,000 to three business startups. At the Florida Public Relations Association October Breakfast meeting, Jason Moore, Downtown CREDO Coffee Director said they plan to give another $45,000 this year.

Downtown CREDODowntown CREDO sells coffee and supports the Orlando community. They have three divisions; Coffee, Rally, and Conduit. The coffee division allows customers to name their price. Name your price makes customers think about what they are supporting. Otherwise, they would probably just pay and go home. Because of the pricing structure, customers usually start conversations with the baristas about the company’s mission

Downtown CREDO

Alayna Curry, APR and October Breakfast speaker Jason Moore, Coffee Director with Downtown CREDO.

FPRA Orlando President Alayna Curry, APR introduced Jason Moore. “We try to make an impact with the growers and families that we met in Guatemala,” said Jason Moore. “But we want to do as much as we can here locally as well.”

The Downtown Credo Rally division provides social enterprises with mentorship and startup cash. Funding is provided by individuals, groups or corporations that make at least $5,000 donations annually to Downtown CREDO.

The Conduit division offers persons the opportunity to carry out their ideas. For example, Jose Marantes, a regular customer created a Spanish and English language learning program called Fluente. “Credo is not passionate about language learning,” said Moore. “But we are passionate about Jose Marantes.” Downtown Credo succeeds by partnering with projects that their customers are passionate about.

According to Moore, the mission of the Downtown Credo is about helping people live their lives with meaning and impact. Check out the 2011 Ted Talk by the founder of the Downtown Credo.

Click here for event photographs.

downtown-credo


Quotes Corner

October 19, 2016

Elyssa WienerQuotes Fall Feelings

By Elyssa Wiener, Quotes President

The semester seems to be moving at high speed as the months are quickly passing by. It feels like yesterday was our kickoff meeting at UCF’s Pop Parlour, which had an attendance of over 60 students, and now we’re coming up to Intern Pursuit (#IPUCF) and our NASA tour. Before we know it the semester will be over and we’ll be replacing our soon-to-graduate executive board.

Speaking of the board— we have an incredibly dedicated group of students this semester, working tirelessly to bring the most to our members. We have Tiffany Berthiaume as our vice president, Karina Saad Delgado as our webmaster, Joel Hawksley in the role of vice president of membership, Javon Scott as vice president of strategic communication and planning, Nikki Bloomfield as our historian and I, Elyssa Wiener, am our current president. We also have the lovely Lindsay Hudock leading us to victory as Quotes’ advisor. This incredible team has pulled together some great speakers, tours and events; a lot to be proud of this semester!

I hope to see FPRA members at Intern Pursuit on October 24 from 6:30-8 p.m.!  Our top students will be looking to get valuable internship experience with your companies. More information can be found here:  https://quotesucf.com/internpursuitregistration/

 

Meet the Board:

 

Elyssa Wiener

Elyssa Wiener, President

LinkedIn: https://www.linkedin.com/in/elyssawiener

Tiffany Berthiaume

Tiffany Berthiaume, Vice President

LinkedIn: https://www.linkedin.com/in/tiffanyberthiaume

Joel Hawksley

Joel Hawksley, Vice President of Membership

LinkedIn: https://www.linkedin.com/in/jhawksley

Javon Scott

Javon Scott, Vice President of Strategic Communication and Planning

LinkedIn: https://www.linkedin.com/in/javon-scott-296856b2

Karina Saad Delgado

Karina Saad Delgado, Webmaster

LinkedIn: https://www.linkedin.com/in/karinasaad

Nikki Bloomfield

Nikki Bloomfield, Historian

LinkedIn: https://www.linkedin.com/in/nikkitabloomfield