Member PRofile: Brian Craven

April 6, 2016
Brian Craven Communications Director Bright House Networks

Brian Craven
Communications Director,
Bright House Networks

Give a brief explanation of your job. 
Directing and assisting communications outreach including news releases and TV PSAs to 2.1 million Bright House Networks customers in 5 states.

How long have you been a part of FPRA? Why did you join? 
Joined in 1987, for professional development and networking.

Tell us about an exciting achievement.
Receiving the 10th annual Sen. Paula Hawkins Family Service Award for Outstanding Service to Children and Families in 2015.

What was your favorite FPRA event?
Sip and Savor Scholarship Fundraiser to raise money for UCF communications students.

What was your first job?
General Assignment Reporter, Daily Herald-News in Punta Gorda Florida, 1980.

Tell us something people may not know about you.
Board member of the national Hockey Mom Foundation in memory of wife Pam to raise money for cancer research and support hockey families.

Contact Info:
brian.craven@mybrighthouse.com
Office phone: 407-215-5597


Chapter Rewind: March Breakfast – How to Be a #SocialCEO

April 6, 2016

FPRA Orlando March Breakfast – How to Be a #SocialCEO at Full Sail University’s Treehouse stage.

Chapter Rewind | By: Gabriel Soltren

During the March Florida Public Relations Association Orlando Breakfast meeting, Laura Kern, APR introduced Ted Coiné, co-author of “A World Gone Social: How Companies Must Adapt to Survive.” Ted Coiné became the first live streaming presenter at an FPRA Orlando chapter meeting.

FPRA March 2016 Mtg

Ted Coiné, co-author of “A World Gone Social: How Companies Must Adapt to Survive” presenting live at an FPRA Orlando chapter meeting at Full Sail University.

Whitney Ramirez set up the two-way live video at Full Sail University’s Treehouse stage. Ted Coiné was recognized by Forbes as one of The Top 50 Social Media Power Influencers. The list ranked influential and popular content creators with real followers. During his presentation, Ted encouraged guests and FPRA members to be more social online. One of the main themes of his book was “More social. Less media,” said Coiné.

FPRA Orlando March Breakfast – How to Be a #SocialCEO at Full Sail University.

According to Ted Coiné, writing online without answering questions can come across as anti-social and arrogant. The C-suite should be more humble and have conversations. One way communication is out. “The 1980s are over,” he said. Two-way conversation is better than sending press releases and not taking questions.

FPRA Orlando March Breakfast – How to Be a #SocialCEO at Full Sail University.

Ted Coiné, CEO of The Extraordinary Influencer Network in Naples, Florida, shared examples of CEOs that use social media to support their businesses. He calls them blue unicorns because they are so few. You can tell if a college intern or someone else is writing for them. “Would you send a college intern dressed in your clothes to represent your company?” he asked. If you don’t use social media, your replacement probably will.

FPRA Orlando March Breakfast – How to Be a #SocialCEO at Full Sail University.

FPRA Orlando March Breakfast – How to Be a #SocialCEO at Full Sail University.


Member PRofile: Whitney Ramirez

March 9, 2016
Whitney Ramirez

Whitney Ramirez
Digital Communications Editor Orange County

Give a brief explanation of your job. 
I oversee county-wide social media strategy, including content management, campaign development and execution. I work closely with web and graphic design teams to produce quality content and consistent branding across all digital communications, including email marketing, social media, email newsletter and company website.

How long have you been a part of FPRA? Why did you join?
I joined the Dick Pope/Polk County Chapter of FPRA in 2009 as a student at Southeastern University in Lakeland, and was president of the student chapter during my senior year. FPRA allowed me to make the connections that helped me land my first internship and springboard my career in Social Media.

Tell us about an exciting achievement.
Last year, I finally took the plunge into launching my own blog, CityWhit. It’s a lifestyle blog covering local, travel, fitness and beauty.

What was your very first job?
My first job was as an Account Executive at a digital communications agency. I supported the blog and social media publishing efforts of brands, including Disney Parks, PlayStation (US, EU & LatAm), Monster.com and Adobe.

Contact info:
Twitter: @citywhit
Instagram: city.whit


Chapter Rewind: February Breakfast – Healthcare PR at its Finest

March 9, 2016
Barbara West

Barbara West at February Breakfast – Healthcare PR at its Finest

Chapter Rewind | By: Gabriel Soltren

During the February FPRA Healthcare PR at its Finest meeting at Florida Hospital, Sara Brady, introduced Samantha Kearns O’Lenick, Executive Director of Corporate Communications & Community Partnerships. Samantha announced that Barbara West, media consultant and former health reporter for WFTV, would anchor a new Florida Hospital program.

See video below.

Barbara shared insights on public relations and healthcare reporting. “Why would 1 million people be interested in this story,” is the question you should ask when pitching a story. She also advised to have interviewees prepared but not rehearsed. For example, she stated that she once interviewed a woman on her death bed who wanted to tell women about the importance of early cancer detection. The patient died of breast cancer 5 hours after telling her story on the news.

February Breakfast – Healthcare PR at its Finest

Samantha Kearns O’Lenick, Executive Director of Corporate Communications & Community Partnerships at February Breakfast – Healthcare PR at its Finest

Samantha introduced team members Jennifer Roberts, Amy Pavuc-Gentry, David Breen, and Kirsten Cutler. Jennifer Roberts explained that there is no such thing as “off the record” in television news. David Breen provided tips for working with reporters. “Write in regular person language,” he said. Building relationships with reporters will pay dividends.

Samantha started the media relations department at Florida Hospital. Over the years, the department evolved from focusing primarily on media relations to focusing on public affairs. The goal of Public Affairs is to build goodwill in the community and includes corporate communications, internal communications, government relations and regulatory administration.

Kirsten Cutler, Jennifer Roberts, Samantha Kearns O'Lenick, Roger Pynn, APR, CPRC, Laura Kern, APR, David Breen, Barbara West, and Amy Pavuc-Gentry.

Kirsten Cutler, Jennifer Roberts, Samantha Kearns O’Lenick, Roger Pynn, APR, CPRC, Laura Kern, APR, David Breen, Barbara West, and Amy Pavuc-Gentry.

Healthcare PR at its Finest

David Breen, Corporate Communications Manager, at February Breakfast – Healthcare PR at its Finest

February Breakfast - Healthcare PR at its Finest

February Breakfast – Healthcare PR at its Finest

February Breakfast - Healthcare PR at its Finest

February Breakfast – Healthcare PR at its Finest

February Breakfast – Healthcare PR at its Finest

February Breakfast – Healthcare PR at its Finest

February Breakfast – Healthcare PR at its Finest

February Breakfast – Healthcare PR at its Finest


Member PRofile: Dan Ward, APR, CPRC

February 10, 2016
Dan_Ward, APR, CPRC

Dan Ward, APR, CPRC
Vice President/Partner
Curley & Pynn

Give a brief explanation of your job. 
I provide strategic communications advice and counsel to clients in the utility, higher education, travel/tourism and economic development industries; manage our Message Matrix® message and media training program; and, support account teams that deliver outstanding results to clients every day.

How long have you been a part of FPRA? Why did you join?
I first joined FPRA in the mid-90’s for networking, professional development and leadership opportunities.

Tell us an exciting achievement.
Being named the PR Professional of the Year in 2013 was a true honor, and I’ll forever be grateful to FPRA for that opportunity. I get the most satisfaction out of achievements that aren’t public – things like receiving words of thanks from a client, and watching members of our team succeed and grow. On the personal side, my most exciting achievements are works in progress … two little girls who are growing up to be intelligent, thoughtful (and occasionally exasperating) young ladies.

What was your very first job?
I quit my first job at Winn-Dixie after one week and a million cuts and bruises from unloading box after box of canned goods. My first job in the industry was an internship with The Family Journal, which provided a great education on writing and editing.

Share a fun fact that people may not know about you.
Fun fact (something people may not know about you). In addition to my Journalism degree from UCF, I proudly hold a degree in clowning from Cooker T. University.

Contact info:
Curley & Pynn, 258 Southhall Lane, Suite 130, Maitland, FL 32751, (407) 423-8006.


Chapter Rewind: January Backstage Pass

February 10, 2016
FPRA Backstage Pass - Goodwill Industries

Images from the Backstage Pass, hosted by FPRA Orlando Area Chapter on Thursday, January 28, 2016 at Goodwill Industries of Central Florida. Photo Credit: Chris Gent, APR, CPRC

Chapter Rewind | By: Gabriel Soltren

January Backstage Pass, Goodwill Industries of Central Florida

January’s Backstage Pass event took place at Goodwill Industries of Central Florida. William Oakley, CEO/President of Goodwill Industries, presented a brief history of the organization. Goodwill Industries was started by a Methodist Minister in Boston in 1902. Today, the nonprofit has 165 independent organizations.

Goodwill Industries

Goodwill Industries is one of the first “social entrepreneur organizations,” Oakley said. In Central Florida, Goodwill operates 27 retail stores. They provide job training for people with difficulty getting jobs. For example, they help people that have been released from jail or have disabilities to get jobs. Oakley explained that they went from doing little marketing to aggressively marketing their services.

Goodwill Industries

FPRA member Judith Pariseau, Vice President of Public Relations, spoke about the Goodwill Industries public relations campaign. Goodwill Industries developed a public relations and advertising campaign to increase visibility and to increase donations. The campaign included pre and post perception surveys, TV spots, radio spots, billboards, and print ads.

Goodwill Industries hired a public relations firm, Linda Costa Communications Group, to assist with media buys. They reduced expenses by using TV commercials produced by a partner organization in another state. After testing the TV spots with local audiences, a commercial featuring a sister that Goodwill Industries helped to find a job for her disabled brother succeeded. Click below to see the “Jim and Shannon” commercial.

The results of the public relations campaign included more than 60 media placements. The number of donors increased by 16 percent.

Goodwill Industries

The tour of Goodwill Industries included a backstage look at their operation. Pariseau showed members the book donation operation. Donated books are sorted and the best books are cleaned and given to school children. Other books are either sold online or they are recycled. The organization receives many donations of clothes. They improved their service by providing newer stores and convenient drive through donations. With the new service, donors would not have to get out of their cars to make a donation.


Quotes Corner

February 10, 2016

By: Tiffany Berthiaume
Quotes President

2015 is a thing of the past for Quotes, the PR club at UCF. Elections have taken place and we have a wonderful new executive board for the 2016 school year:

Tiffany Berthiaume
President

Javon Scott
VP of Strategic Communication & Planning

Joel Hawksley
VP of Membership

Spencer Rhodes
VP of Operations

Karina Saad
Webmaster

Nikki Bloomfield
Historian

Quotes has started the semester off with two fantastic PR professionals, Mark Schaub and Jennifer Bisbee, APR. Members were thrilled with the amount of knowledge they were able to take away from each of those meetings. This spring semester we are looking forward to the agency tours and guest speakers planned at our bi-weekly Thursday meetings. Quotes is also preparing for a special trip to Tallahassee for members and professionals.

Each meeting is at 4:30 p.m. in the Nicholson School of Communication on UCF’s main campus. Our goal is to offer incredible opportunities for professional development, networking and the understanding of public relations for every student, no matter their major.

Many things are in the works for Quotes this year. A major one being Intern Pursuit. Students are already getting their resumes together and researching potential companies. It will take place on March 16 at 6 p.m. in the Pegasus Ballroom on UCF campus. If you are interested in taking part in this event, please feel free to email quotesevents@gmail.com.

We could not have had such successful semesters if it wasn’t for the support of FPRA. The past and present executive boards would like to say thank you. It’s been a phenomenal experience being able to participate in FPRA events and staying connected to the professional world as a student.

Cheers to 2016!


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