President’s Message

August 14, 2018

Lindsay Hudock

With conference in the review mirror and bags finally unpacked, the reality of this being the last month of my tenure as Orlando Area Chapter president is finally sinking in. The year has flown by, as everyone warned me it would. It has been every bit the opportunity for growth that everyone said it would be. And everyone who told me it would be both intensely challenging and incredibly fun, well they were right too. But to those who told me it would be rewarding – you are masters of the understatement.

This has been one of the most rewarding experiences of my professional career, a point driven home at annual conference when our chapter claimed statewide President’s Awards for both Leadership Development and Student Engagement. The truly surreal moment was seeing my name on the plaque for Chapter President of the Year. We left that room with an armful of plaques that stand as testament to the caliber of the team that came together this year to serve on the Orlando board. Some were brand new to leadership roles. Others had been working diligently behind the scenes on behalf of the chapter for years. It’s entirely possible that some of you have never met them, but you should know how hard they worked this year and I’d like to share their success with you.

Members of the Orlando Area Chapter at the 2018 FPRA Annual Conference

Kacie Escobar and Katarina Dos Santos are the treasury team. Going into this board year, we were committed to reinvesting in our members. This meant more giveaways, more raffles, and especially more scholarships – membership, Leadership FPRA, annual conference, etc. However our members were looking to grow, we wanted to support them. Kat and Kacie made it happen. They knew the budget inside and out, kept us on track and accountable all year, and in their spare time even managed to research and test a new registration platform to streamline finances and the member experience.

Julie Hall, APR, Jacqueline Kooser and Gabriel Soltren are the communication team. Member engagement was strong this year because this team made sure that communication was always flowing. With Gabriel at the helm, the website attracted roughly 30,000 page views this year. And Julie Hall worked tirelessly to gather our members’ stories, chapter events and industry tips for the newsletter each month, which consistently blew industry averages for open and click through rates out of the water. Jacqueline is the voice behind our social media channels. In the two years she’s served in this role, our impressions have increased by nearly 88 percent! And she’s led the charge in exploring new social avenues such as Facebook advertising and custom Snapchat filters.

Kelda Senior and Caroline Tanner are the membership team. You probably remember hearing from them at renewal time last year. They emailed, they called, they even met prospective members for coffee and they might have stalked a few on Facebook. You’d better believe we met our membership renewal goal and today we stand as the second largest professional chapter in the state.

And speaking of membership, have you checked out our student chapter lately? Jonathan Gabriel can tell you all about it. He’s served as VP of student outreach for two years now, and in that time the chapter has nearly doubled in size. He’s attended Quotes events, served as a speaker and coordinated tours that connected students with the professional community. He’s the first to introduce himself when a student walks into a professional chapter event and he follows up with each and every one of them afterward.  If you’ve had a strong intern or a great new hire in the last two years, it’s likely that Jonathan helped them along the way to grow in professionalism and maturity.

Alyssa Chandler and Bailey Morris are prime examples of the incredible professionals emerging from our student chapters. They served as VPs of Scholarship Fundraising this year and helped us completely reimagine what that would look like for our chapter. Moving our scholarship fundraising efforts from a standalone event to a silent auction at Image Awards allowed us to work smarter, not harder, in our effort to support students working to join us in the PR field.

Since Image Awards was our most highly attended event of the year, there’s a good chance you saw that silent auction, along with all the professionals being honored for exemplary work in the past year. It was a sold-out event in an interesting new venue with fabulous food, classy décor and one of the most diligent, hardworking event planners I’ve ever seen. If you don’t know Marc Espeso, VP of Image Awards, you’re missing out. He’s agreed to serve another year in the role and I can’t wait to see what he has planned.

Mandy Kimmer, APR,CPRC headed up the chapter’s accreditation efforts for the year, co-hosting APR study sessions, organizing panels and facilitating the CPRC process. Five chapter members have completed the APR panel process this year, three of whom have also already successfully completed the APR exam. And the Orlando chapter is home to a new CPRC this year as well. To date, an impressive 22 percent of our chapter members hold credentials.

Mark Schlueb joined the team this year to serve as the VP of Media Relations. His primary task was Media Mashup and he killed it. The event drew 110 attendees, connected them with dozens of representatives from local media, and featured keynotes on the media frenzy surrounding the hunt for the Tampa serial killer and the world class media relations efforts of the Daytona speedway.

Two members of the board that play important roles behind the scenes are Chapter Secretary Susan Vernon-Devlin and VP of Sponsorships Megan Paquin, APR. Susan is an FPRA board veteran whose experience has proven invaluable time and time again. She’ll be stepping away next year to serve in other leadership roles, but I have a sneaking suspicion she’ll be back in the future and we’ll all be better for it.

Megan joined the board last year in a brand new position, VP of Sponsorship. She’s worked to streamline the chapter’s efforts to secure sponsorships and given us much needed guidelines for sponsorship levels. She’s been a valuable partner to all board members responsible for events and has helped us take steps to continue to secure our financial stability. I’m so pleased to see her stepping into the president-elect positon next year.

Which brings me to Jeff Grainger, APR, who is nearly done serving his year as president-elect and will soon be inducted as chapter president. Jeff is also an Orlando board veteran, having served in a variety of positions. That depth and breadth of experience was evident this past year as he put together programing that really spoke to our members, covering a wide variety of topics, interests and experience levels. He also served as a strong advocate for our chapter on the state board.  I’m honored to be passing the gavel to him this month. The chapter will be in very capable hands.

And then there’s Alayna Curry, APR, who probably could have coasted through her year as immediate past president except that it’s not in her DNA. She was a resource to every member of the board this year, but she was also a catalyst for change. She drew the board’s attention to policies and practices that were no longer serving us and spearheaded the efforts to grow and evolve. When a board member had to step down unexpectedly, Alayna stepped up. And instead of sailing off into the FPRA sunset at the end of this year, she’s gearing up for yet another new position on the board: membership.

Many people will tell you that FPRA is a family. Never has that felt more true to me than it has this year. It’s been a pleasure and an honor to work with this team and to interact with so many of our members. It’s been an incredible chapter of #MyFPRAstory and I’m excited to see what the next chapter holds.


Quotes Corner

August 10, 2018

By Rachel Ilardi, Quotes UCF

Rachel Ilardi

Rachel Ilardi

Since high school, I knew the Advertising/Public Relations program at UCF was where I wanted to be. When I stepped onto campus last fall, I knew I was one step closer to my goal.

Coming from a high school graduating class of 60 students, the sheer size of the campus and student population was a culture shock. The campus was larger than any school I had experienced and I was surrounded by 67,000 of my closest friends walking to and from class. To say it was a little overwhelming would be an understatement. Yet, the first day I walked into Introduction to Public Relations with Professor Lindsay Hudock, I knew this was where I was meant to be.

At some point in the transfer process, I heard about a club called Quotes. I wanted to be more involved in my school, and decided to try it out. Who knew the profound impact it would make on the rest of my time at UCF.

As I continued to deal with the culture shock of a large university, I didn’t know anyone, certainly not in the Nicholson School. A lecture hall filled with 300 students was something I had never experienced. It was like looking at a sea of humanity, and not a soul I could recognize. There was comfort in the fact that I could hide in the masses. At the same time, I was in desperate need of a community.

Quotes became the community I desperately needed at UCF, a place where I wasn’t just a face in the crowd. It was a group of people with similar interests who could also help guide the way along my career path. I wasn’t alone in my love for, and sometimes geeking out about, public relations.

In this community, I was able to branch out and meet professionals who I could look up to as I walked out this college journey. People who could tell me what it’s like to walk a day in their shoes and open me up to new possibilities in the field. Each Quotes tour and FPRA event was a new adventure, a peek into what my future could hold. They provided new ideas of where I may want to go in the field and showcased practical trends and tools in the PR profession.

Before entering my time at UCF, I never knew I could be so excited about my career. I never knew the infinite amount of possibilities the future could hold. I attended my first Intern Pursuit and was overwhelmed by the amount of possibility that was held in that room. A few weeks later, I accepted my first public relations internship with Florida Hospital’s Corporate Communication team. After staying on for two semesters, it has opened my eyes to the aspect of media relations and how vital it can be for a PR professional.

Today, I know without a doubt that public relations is the place for me, just as I did my first day on campus. I’m not sure what the future holds, but I look forward with great expectancy and assurance in finding my niche in the world of public relations. In the end, my experiences with Quotes will be a guiding force in my professional decisions.

If you’re a student curious about Quotes, join us at The Pop Parlour on campus at 4:30 p.m. August 30 to learn more, while enjoying some delicious handcrafted popsicles. Are you an employer with a passion to invest in the next generation of PR professionals? Contact Jonathan Gabriel at jonathan.gabriel@ucf.edu to learn more about getting involved with Quotes.


Member PRofile: Julian Bowman

August 10, 2018

Julian Bowman
Regional Marketing Director at CFE Arena/Spectra Venue Management

Give a brief explanation of your job.
In my role, I oversee the marketing department at the CFE Arena, home of the UCF Knights men’s and women’s basketball teams. This includes social media, PR efforts, media buying and ticket promotions. I also oversee regional marketing efforts and provide marketing support for 11 Spectra managed venues in the Southeast.

How long have you been a member of FPRA and why did you join?
I joined FPRA in August 2017, after a few discussions with Susan Vernon-Devlin and Alayna Curry. I was looking for a way to expand my professional network in Orlando and joining FPRA provided this opportunity.

What has been your favorite FPRA event so far?
EA SPORTS networking event. First off, I’ve been playing EA games since Sega Genesis (did I age myself?), so it was really exciting to tour the company that played a major part of my youth. What stood out most to me was hearing Daryl Holt’s words about how EA Sports is already focusing on the next generation of gamers, Generation Z. It was a reminder to keep an eye on the future of your business, as they are key to staying relevant.

Tell us about an exciting achievement (personal or professional).
For the 2017-18 school year, a few friends and I joined My Brother’s Keeper, a mentoring initiative created by former President Obama to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential. It was always a personal goal of mine to work with minority kids in Orlando, and MBK provided this opportunity.  We mentored sixth graders at Carver Middle School, and plan on working with the same students as they move through middle school.

What was your first job?
Gym coordinator at a local park in Columbia, SC (I was 15 years old).

Fun fact:
I was a walk-on fullback at the University of Missouri. I also used to anchor sports for KOMU (NBC) in Columbia, MO.

Contact Information:
julian.bowman@ucf.edu


Chapter Rewind | Orlando Police Department

July 10, 2018

Breaking News: The Hunt and Capture of an Accused Cop Killer

By Jeff Grainger, APR

Agencies, companies and Public Relations departments can and should break their own news. The Orlando Police Department (OPD) is doing that every day via social media, according to Michelle Guido, OPD’s public information officer. Guido was our host and guest speaker for FPRA Orlando’s June professional development breakfast.

Credit: Chris Gent

The event kicked-off with a surprise guest appearance by Chief John Mina. He stressed the importance of working with the community and being as open and transparent as possible. For a police department, embracing public information not only helps in crime prevention and catching bad guys, but can humanize the police department and spread good news.

Orlando Police Chief John Mina
Credit: Chris Gent

For OPD’s public information office, they focus on breaking their own news. Gone are the times when a law enforcement agency had to rely on traditional media for coverage. On their Twitter page alone, the police department has more than 120,000 followers. That’s a greater reach than the 6 p.m. newscasts of the four network TV affiliates. Michelle also suggested to use news judgement to know when a story will go viral.

The case study she gave was the chase and eventual capture of accused killer Markeith Loyd. From the initial call to the public for residents to be on the lookout for Loyd, to his eventual capture, the story played out on OPD’s Twitter page before there was a chance for local news stations to cover it or for the daily newspaper to break the story.

The event concluded with tours of the OPD Headquarters building, which is less than a year old. The chapter was also very happy to have FPRA State President Ryan Gerds, APR, CPRC in attendance.


Quotes Corner

July 5, 2018

Don’t Pull The Ladder Up Behind You

By Jonathan Gabriel, FPRA Orlando Vice President of Student Outreach

Jonathan Gabriel

Jonathan Gabriel

“All of these lines across my face
Tell you the story of who I am
So many stories of where I’ve been
And how I got to where I am…”

– Brandi Carlile, “The Story”

Next month marks two years that I’ve served on the board of the FPRA Orlando Area Chapter. In that time, I have been blessed to impact the lives of UCF public relations students. August will be the start of another school year, and one more opportunity for me to attend Quotes’ kickoff event at Pop Parlour, the trendy gourmet popsicle shop on the main campus.

I always look forward to this event because it’s a chance to see these future professionals at the very beginning, to till the soil and nurture the seed that will blossom later on. Over time, they’ll impress me with their work ethic, energy and growing confidence. But at the kickoff, many are still tentative, milling around towards the back, whispering to the friend next to them who brought them. They think this club, this career path, might be the one for them, but they aren’t completely sure.

Have you ever heard the phrase, “don’t pull the ladder up behind you?” It has been my lodestar throughout my career. As professionals, I believe it is our responsibility to help the next generation succeed; that’s why I attend Quotes events. That’s why I help them find inspiring speakers and put together career panels.  It’s why I work with students to give them the courage to talk to an employer at Intern Pursuit. It is immensely fulfilling to see a student’s face light up with gratitude at a resume workshop, knowing that the edits I’ve suggested may get her one step closer to that dream internship. And in helping these students, I help myself as well. I become a better communicator. I identify rising talent who could become my next intern or colleague. I leave the world a little bit better than I found it.

How can you get involved?

  • Ask me about opportunities to speak to Quotes members, either at one of their meetings or as part of a tour of your organization. You can contact me at jonathan.gabriel@ucf.edu.
  • Talk to one student at an FPRA event. If you can’t locate one, come find me or one of my fellow board members and we can connect you. It just takes five minutes: tell the student what you do. Ask where their professional interests lie and give them your business card. Networking can be daunting at first for many students. By granting a student a few moments of your time, you’ve increased their confidence and helped them start to build their network.

I hope you’ll join me this year in the work of bettering the lives of these young people. Even the smallest amount of support can make a world of difference.


Member PRofile: Ashlynn Webb

July 5, 2018
Ashlynn Webb

Ashlynn Webb
Public Relations Coordinator, Universal Orlando Resort

Give a brief explanation of your job.
At Universal Orlando Resort, I assist with public relations efforts for annual events – such as Halloween Horror Nights – new attractions and new product launches. Additionally, I’m responsible for pitching various media to garner coverage, writing press releases and more.

How long have you been a member of FPRA and why did you join?
I become a member of FPRA in 2014 through Quotes, the PR Club at UCF. I first joined to network with local professionals and to learn more about the industry but I had no idea FPRA had so much more to offer. Throughout my time, I’ve learned so much from the amazing, dedicated professionals in the association, I’ve reconnected with friends and I’ve gotten some phenomenal career development opportunities, which I wouldn’t have received anywhere else.

What has been your favorite FPRA event so far?
My favorite event has to be my first taste of FPRA’s annual conference, which was a student field trip to Universal Orlando Resort to learn about the remarkable PR efforts behind opening The Wizarding World of Harry Potter – Hogsmeade. I still remember telling all of my friends they had to come with me and I was giddy the entire time.

Tell us about an exciting achievement (personal or professional).
A personal achievement of mine – I’m thrilled about – is getting the chance to serve on the 2018 – 2019 FPRA Orlando board.

What was your first job?
My first official job is my current position at Universal Orlando Resort, which is my #DreamJob. But before Universal Orlando, I interned at Orange County Animal Services.

Fun fact:
One summer in high school, I taught myself how to play guitar and I’ve played ever since. And, yes. I named my guitar – her name’s Bell. Some other things people don’t really know is that I love to draw, paint and all things Harry Potter. #HufflepuffRules

Contact Information:
You can follow me at @AshlynnUOR or email me at Ashlynn.Webb@UniversalOrlando.com.


Member PRofile: Holly Cammisa

June 13, 2018

Holly Cammisa
Account Coordinator, CCH Marketing

Give a brief explanation of your job.
In my role, I create and solicit content for social media channels, maintain online reputations for multiple high-profile clients, coordinate media relations and ensure brand consistency on all projects.

How long have you been a member of FPRA and why did you join?
I joined FPRA last October to connect with industry professionals. There’s no better way to learn than by networking with talented peers.

What has been your favorite FPRA event so far?
My favorite event was Defending the National Championship. As one of UCF’s 2017 alumKnights, it was exciting to learn the communication strategy behind our undefeated football season. Charge on!

Tell us about an exciting achievement (personal or professional).
I was honored to be a 2017 recipient of the Golden Quill Award for outstanding AP style writing from UCF’s advertising/public relations program.

What was your first job?
My role as an account coordinator at CCH Marketing is the first full-time position I’ve held since graduating in December 2017. I enjoy working with my colleagues because they continuously motivate me to do the best I can to meet my clients’ needs.

Contact Information:
holly@cchmarketing.com