Ensuring appropriate representation in search engines has become vital to a comprehensive PR strategy. In fact, according to eMarketer.com, by 2013 total U.S. search marketing will reach nearly $23.4 billion and marketers will spend more on search engine optimization (SEO) than on contextual advertising.
Join the Orlando Area Chapter of the Florida Public Relations Association and WebSolvers’ Matt Certo to learn how you can put SEO to work for your company during the May 27 breakfast meeting, “Helping Your Company & Clients Get More Traffic from Google.”
You will learn the ins and outs of SEO as well as straight-forward, practical steps that every PR practitioner can implement in order to improve your Web site’s Google rankings and simple methodology that you can apply to your company or client’s situation.
Matt Certo is co-founder and CEO of WebSolvers, an interactive marketing firm whose clients include The Tavistock Group, Baker Barrios, RDV Sportsplex, WORKFORCE CENTRAL FLORIDA and Isleworth. The company’s areas of focus include Web design, search engine marketing and social media consulting.
The event will be held at the University Club, 150 E. Central Blvd., Orlando, Fla. Registration and buffet breakfast begin at 8 a.m. and the presentation begins at 8:30 a.m. Prices are $15 members, $20 non-members and $10 students.
To register, visit www.fpra-orlando.org.