FPRA Benchmark Survey

Interesting Facts & Figures to Note:

We should stay close to our student chapters to retain/gain members!

  • When asked their previous occupation before getting into PR, 52 percent responded they were students

Accreditation is important to our members

  • 71 percent of respondents would rather be accredited than gain an MBA

Social Media is here to stay

  • more than 90% of those surveyed stated they are either currently utilizing social media on a daily basis or plan to use social media
  • Facebook and Twitter are the most utilized social media tools

Competition

  • 127 respondents reported belonging to professional organizations other than FPRA. PRSA was most often listed with 22 people stating they were a member

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