2012 Image Awards Submission Tips and Helpful Hints

Are you fretting over your Image Awards entry? Have you checked the checklist but are still wondering if there is something you’re missing? With all the questions we ask ourselves before submitting an entry, consider these insider tips from the Image Awards workshop, led by Chris Gent, APR, CPRC.

The Basics:

  • Read the directions carefully, and be sure to address all five required elements in your two-page summary (Research, Objectives, Implementation, Evaluation and Budget).
  • Track projects throughout the year, not just at awards time.
  • Plan ahead to conduct research and document results.
  • Focus on your two-page summary. It’s 70 percent of your total score.
  • Carefully review the checklist provided in the Call for Entries, and make sure all criteria are met.

Tricks from the Pros:

  • The top complaint from judges is that objectives are not specific or measurable
  • Make sure your evaluation reflects every element of how you achieved your objectives
  • Don’t be discouraged because your budget is too large or too small—focus on the cost of getting your message to your target audience
  • For everything mentioned in the two-page summary, document it in your binder—that goes for pertinent phone conversations or oral feedback

To ensure that your entry is complete, download a copy of the 2012 Call for Entries on the FPRA-OAC website today at fpra-orlando.org. All entries must be received by Friday, March 16, at 5 p.m. at either Curley & Pynn (258 Southhall Ln., Maitland) or Fry Hammond Barr (600 E. Washington St., Orlando).

The 2012 Image Awards Gala will be held on Wednesday, April 18, at the Orlando Science Center and is sure to be an event you won’t want to miss.  If you have any questions, please email Kerry Martin at kmartin@thestrategicfirm.com or Alayna Rivera at alaynar@floridamilk.com.

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