Chapter Rewind: February Breakfast

Feb Breakfast

Not only did last month’s chapter breakfast help educate FPRA members on the Hispanic market, it also helped to dispel some common misconceptions about engaging in PR strategies to reach this growing audience.  The following list includes some tips provided by the speakers that were also live tweeted by @FPRAOrlando: Jeannette Rivera-Lyles of Eleven 11 Communications, Sharon Miranda of Univision 26 | Noticias Central Florida and Ana Karina Tovar of Telemundo Orlando.

  • Hispanics are the largest demographic using Twitter. So use hashtags in Spanish!
  • Children and family is really what drives the Hispanic community.
  • Keep your translations as neutral as possible. Don’t focus on one community’s dialect.
  • It is NOT necessary to have a press release in Spanish. Don’t be afraid to send something in English.
  • Think ahead! Is there a Spanish-speaking representative who can do an interview?
  • Partner with a worthy Hispanic organization. They can lend you a hand.

Can’t make the FPRA breakfast?  Make sure you follow our twitter stream (@FPRAOrlando) during each breakfast for more great takeaways such as these.

SPEAKERS’ CONTACT INFO

Ana-Karina Tovar
Telemundo
Email: atovar@zgsgroup.com
Twitter: @TelemundoORL and @AKToVa
Email press releases to: atovar@zgsgroup.com  and riciarte@zgsgroup.com

Sharon Miranda
Univision
Email: smiranda@entravision.com
Twitter: @shamiranda
Email press releases to the assignment desk wvendesk@entravision.com or with producer Rhaiza Robles rrobles@entravision.com

Jeannette Rivera-Lyles
Eleven 11 Communications
407-470-0585
Email: jrl@eleven11communications.com

Maria Isabel Sanquirico
Eleven 11 Communications
Cell (813) 420-2922
Email: mis@eleven11communications.com
Twitter: @MariaIsabel_29

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: