Chapter Rewind: April in May

Jamie Floer

By: Jamie Floer, APR, CPRC

FPRA-Orlando welcomed April Salter, APR, CPRC to our morning breakfast meeting in May. April, president and COO of Salter>Mitchell and a long-time FPRA colleague of mine, traveled from the FPRA Capital Chapter in Tallahassee to share her expertise. A packed house of PR professionals filled the University Club to hear what I will call “April-isms.”

She started by giving a shout-out to some FPRA all-stars, including our own Chris Gent, APR, CPRC, and her extensive network of industry contacts. Then, she proceeded to impart pearls of wisdom based on her experiences as a PR professional. From jovial moments like the discussion of performance issues to somber reflections from the days of crisis communications following the sudden passing of former Gov. Lawton Chiles, April filled the session with plenty of ideas for the young and young at heart. Thank you to April for sharing your time and talents with our members.

Check out a few tweets from the event:

. stresses importance of in . Make sure you know the Code of Ethics:

Don’t work 24/7, but have your clients back and make sure your relationship let’s them know you’ll be there! Agree!

: . and strongly recommend APR when you are ready to go for it in your career, contact us for more!

. “How do you get to the next level? Start with listening and asking questions: analyze the big picture.”

: You must anticipate and move ahead of change. practitioners must embrace and steer their org for change ~

Agree with that PR folks need to be present, be in the mtg, focus, listen, don’t let mind wander

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