By: Jamie Floer, APR, CPRC
FPRA-Orlando welcomed April Salter, APR, CPRC to our morning breakfast meeting in May. April, president and COO of Salter>Mitchell and a long-time FPRA colleague of mine, traveled from the FPRA Capital Chapter in Tallahassee to share her expertise. A packed house of PR professionals filled the University Club to hear what I will call “April-isms.”
She started by giving a shout-out to some FPRA all-stars, including our own Chris Gent, APR, CPRC, and her extensive network of industry contacts. Then, she proceeded to impart pearls of wisdom based on her experiences as a PR professional. From jovial moments like the discussion of performance issues to somber reflections from the days of crisis communications following the sudden passing of former Gov. Lawton Chiles, April filled the session with plenty of ideas for the young and young at heart. Thank you to April for sharing your time and talents with our members.
Check out a few tweets from the event: