Member Profile: Nadia Vanderhoof













What is your title and company name?
Public Relations Specialist
Orange County Government’s Communications Division

Give a brief explanation of your job.
I implement public engagement initiatives and external communications on behalf of Orange County Government, an organization with an annual budget of more than $3.3 billion, with 80 divisions and 7,445 employees. I am responsible for the management of Orange County’s online newsroom, the OCFL News App, the development of persuasive public engagement messages, official county photography, news articles, columns, e-newsletters, social media, creative branding ideas, web content and other internal and external outreach materials consistent with Orange County’s brand, values and culture. I encourage you to download the OCFL News app to stay connected and informed with Orange County! (Android | Apple)

How long have you been a part of FPRA? Why did you join?
With a background in business reporting and print journalism, I joined FPRA Orlando in July 2014 to learn more about PR best practices from my fellow colleagues in communications. I work with some of the most seasoned PR veterans in our region, including Ann Marie Varga and Lisa Nason who are actively involved in FPRA Orlando, and they really know and understand public relations and communications inside and out. They have always spoken very highly of the caliber of the organization. Networking and brainstorming with the best of the best of the industry is one of my goals.

What was your favorite FPRA event?
Although I haven’t attended the Orlando Area Chapter Image Awards, it’s certainly one of the most talked about and widely attended ceremonies in our industry. I look forward to attending this fantastic event in the future.

Tell us about an exciting achievement (personal or professional).
Our team just found out that our 2014 State of the County Social Media Ambassadors Campaign made the final round in Ragan’s PR Daily’s Digital Awards 2014. Our campaign is one of seven finalists in the category of Best Community Engagement. The initiative was one of the most successful digital outreach initiatives in Orange County’s history and achieved nearly one million (956,387) total online impressions on Orange County’s official social media pages. Other FPRA members who were part of the campaign include Orange County Communications Manager Ann Marie Varga, APR, Kat Dos Santos and Laura Kern, APR who is one of our Social Media Ambassadors and part of Orange County’s Technology and Social Media Workgroup.

Tell us something people may not know about you.
My father has worked for the United Nations since I was born and I attended a British middle school and high school while overseas. I still say some words with a British accent or use British terminology. For aluminum, I say “alu-min-euum”  and I always pronounce the “h”  in herbs. My husband helped me lose the term “car park” so I always say “parking lot” now.

Contact info:
Orange County Government
201 S. Rosalind Ave. 3rd Floor
Orlando, FL. 32801
Office: 407.836.5464
Mobile: 407.616.7316

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