By: Gabriel F. Soltren
Immediate Past President Kerry Martin, APR addressed members of the Orlando Area Chapter of the Florida Public Relations Association at the 2015 Board Installation & Award Recognition event held at Artisan’s Table Restaurant in Downtown Orlando. Kerry thanked outgoing members for their service.
Kerry recognized award winners including Julie Hall, APR, the 2015 Bob Davis Award winner. “Julie Hall, APR is a rising leader, and she strives for the best in all she does,” said Martin.
The Bob Davis Award is presented annually to an individual for his or her “behind the scenes” volunteer efforts that go largely unnoticed by chapter members and are not recognized by other awards programs. The award is named in honor of Bob Davis, Ph.D., ABC, APR, CPRC, a former professor and mentor from the University of Central Florida who gave tirelessly to FPRA and the profession for three decades.
Jeff Marshall was named as the 2014 FPRA-Orlando Member of the Year. In 2015, Marshall served as Vice President of Image Awards while earning his APR Certification.
The Member of the Year Award recognizes one member of the Orlando Area Chapter who has made a significant contribution to the Association through outstanding leadership, demonstrated enthusiasm, extraordinary involvement and loyal support.
Lisa Malone, APR, CPRC Instructor at the Nicholson School of Communication at the University of Central Florida, was the guest speaker at our August chapter breakfast. She spoke about leadership in the field of public relations.
Malone’s experience in public affairs includes 30 years in the space industry at NASA’s Kennedy Space Center. Malone explained that professionals in public affairs in government cannot lobby and advertise, but they can inform and educate.
“Photography is an important component of public relations,” Malone said. She shared space program photographs from the Kennedy Space Center, the International Space Station, the Hubble Space Telescope and from the 9 year New Horizons flight to Pluto.
She spoke to FPRA members about crisis communications and the Challenger and Colombia space shuttles. After the crisis, the media came after NASA and wanted answers right away. “It would be great if you did not have to sleep,” said Malone. “You have to feed the beast.” Malone recommended providing officials with hot topics and issues to have them ready to for media questions.
Malone encouraged leaders to embrace new technology and continue learning how to tell better stories. For example, Malone learned about rocket science from engineers at NASA. The space program is evolving and working with commercial partners Boeing and Space X.
As FPRA Counselors’ Network Chair, she encouraged FPRA members to create lasting relationships at meetings and conferences.
Kerry Martin, APR introduced Florida Public Relations Association State President, Roger Pynn, APR, CPRC. “The empahsis this year is in leadership,” said Pynn.
Pynn presided over the induction ceremony for new FPRA Orlando president Laura Kern, APR and the 2015-2016 Board of Directors.
For a list of current board members, click here.