What is your job title?
President and Founder of Eleven 11 Communications (Circa 2011)
Tell us about your job.
As a small business owner I have many hats to wear. My daily responsibilities range from following up with clients and monitoring projects to overseeing the stability and growth of the company. Because of our media background, I am a former news anchor and magazine editor and my colleague is a former Miami Herald and NBC network journalist, we receive a lot of media relations requests. We also generate lots of content for websites and publications on behalf of our clients. Among them, two quarterly magazines -one for a client on the field of education, another for a legal client- which we manage, develop content for, edit and layout.
What makes Eleven unique is the fact that we know how to communicate effectively with Hispanics, soon to be the largest minority in the United States. It goes beyond speaking the language, although we do. There needs to be sensitivity toward the differences between different groups as well as an understanding of cultural nuances.
How long have you been in FPRA? Why did you join?
I joined the local chapter two years ago because I saw it as an opportunity to expand my network and to learn more about our craft.
What’s your favorite FPRA event?
Professional Development, listening to the behind the scenes of the campaigns makes me feel validated, that I am not alone in this journey.
Tell us an exciting achievement.
The Today Show picked up one of my client’s stories.
What was your very first job?
My first professional job after school was working in Public Relations for the Miss Universe Puerto Rico organization. I learned a lot, especially how to make sure that your bathing suit stays in place (spray glue).
Share a fun fact that people may not know about you.
Working out is a priority to me. I workout at least four times per week, but not because I love it, but because my real weakness is Nutella. I can eat a whole jar in 24 hours.