Chapter Rewind: Media Mashup

2016 CFL FPRA PRSA Media Mashup by 106FOTO-079-X3

FPRA Orlando President, Laura Kern, APR, Javier Correoso, Public Affairs Manager for Florida, Uber Technologies, and Lauren Leetum, APR.

Chapter Rewind | By: Elyssa Wiener

#mediamashup16

This year’s Media Mashup was a huge success and a phenomenal networking opportunity, not only for industry professionals but also for students. The first speaker came to us from Uber to discuss crisis communication. Listeners learned tips on dealing with media when it comes to a crisis, and how to present yourself as a company spokesperson. This was a great learning opportunity for students because it showed how a large company like Uber handles a crisis and how a PR professional would handle a situation that isn’t necessarily ideal. One of the biggest takeaways from this speaker was no matter what, always start with the most important message. This is a great tip for students who might not know how to handle an in-person interview or deal with a company crisis that’s being shoved in their face.

2016 CFL FPRA PRSA Media Mashup by 106FOTO-098Later on, we attended a panel discussion entitled “Breaking Through the Clutter” where we learned that recently, digital is becoming more important than print in the news industry. Since everything is becoming more digital, there is a huge push for video-related material to be used in addition to news stories. This is great news for students, most of whom are already well versed in apps and programs such as GIFs, Boomerang or other graphics that can be used across all mediums

2016 CFL FPRA PRSA Media Mashup by 106FOTO-188The networking portion really kicked off when attendees got the chance to break off and meet with speakers they were interested in, in a speed-dating fashion. Some of the professionals available were from People Magazine, The Daily City, iHeart Radio and much, much more. Getting the opportunity to choose who you want to learn from and ask any relevant questions you can think of was an incredible opportunity. Students were able to get a handle on how communication jobs are run in different fields which is an experience that can never be topped. To look back at the event, check out #mediamashup16 and don’t miss out next year!

2016 CFL FPRA PRSA Media Mashup by 106FOTO-279-X3

FPRA Orlando President, Laura Kern, APR, President-Elect Alayna Curry, APR, Cristina M. Calvet-Harrold, APR, Julie Hall, APR, Alyson Lundell, APR, CPRC, Vice President Accreditation Jeff Grainger, APR, Beth Swanson, APR, and Lauren Leetum, APR.

2016 CFL FPRA PRSA Media Mashup by 106FOTO-084-X3

Vice President of Professional Development & Media Mashup, Heather Smith, APR and Vice President of Professional Development & Media Mashup, Maria Isabel Sanquírico

2016 CFL FPRA PRSA Media Mashup by 106FOTO-124-X3

Mark Schlueb and State President Roger Pynn, APR, CPRC – 2016 Media Mashup

Click here for more 2016 Media Mashup photographs.

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