Chapter Rewind | By: Elyssa Wiener
This year’s Media Mashup was a huge success and a phenomenal networking opportunity, not only for industry professionals but also for students. The first speaker came to us from Uber to discuss crisis communication. Listeners learned tips on dealing with media when it comes to a crisis, and how to present yourself as a company spokesperson. This was a great learning opportunity for students because it showed how a large company like Uber handles a crisis and how a PR professional would handle a situation that isn’t necessarily ideal. One of the biggest takeaways from this speaker was no matter what, always start with the most important message. This is a great tip for students who might not know how to handle an in-person interview or deal with a company crisis that’s being shoved in their face.
Later on, we attended a panel discussion entitled “Breaking Through the Clutter” where we learned that recently, digital is becoming more important than print in the news industry. Since everything is becoming more digital, there is a huge push for video-related material to be used in addition to news stories. This is great news for students, most of whom are already well versed in apps and programs such as GIFs, Boomerang or other graphics that can be used across all mediums
The networking portion really kicked off when attendees got the chance to break off and meet with speakers they were interested in, in a speed-dating fashion. Some of the professionals available were from People Magazine, The Daily City, iHeart Radio and much, much more. Getting the opportunity to choose who you want to learn from and ask any relevant questions you can think of was an incredible opportunity. Students were able to get a handle on how communication jobs are run in different fields which is an experience that can never be topped. To look back at the event, check out #mediamashup16 and don’t miss out next year!
Click here for more 2016 Media Mashup photographs.