Chapter Rewind: November Breakfast – PR in the Boardroom

2016-breakfast-meeting at-fullsail-university

Jeff Grainger, APR, VP of Accreditation, Marni Stahlman, President/CEO, Shepherd’s Hope, Amy Cameron O’Rourke, President, The Cameron Group, JoAnn Newman, President/CEO, Orlando Science Center, Kim Lopdrup, CEO of Red Lobster, Dennis Lemma, Sheriff-Elect, Seminole County Sheriff’s Office, and Alayna Curry, APR, President.

Chapter Rewind | By: Gabriel Soltren

The Orlando chapter of FPRA heard from five local chief executive officers who delivered pearls of wisdom to attendees at our “PR in the Boardroom” panel discussion at Full Sail University.

According to the panelists, PR professionals can help their CEOs by asking if they are sure about what they are going to say. Contrary to popular opinion, executives should never say, “no comment.” Problems start with “less than perfect communication,” said a panelist. They suggested that reading statements drafted by legal teams could come across negatively. Instead, executives should practice their remarks.

2016-PR in the Boardroom event-at-fullsail-university

Marni Stahlman, President/CEO, Shepherd’s Hope, Amy Cameron O’Rourke, President, The Cameron Group, JoAnn Newman, President/CEO, Orlando Science Center, Kim Lopdrup, CEO of Red Lobster, and Dennis Lemma, Sheriff-Elect, Seminole County Sheriff’s Office.

During a crisis, legal teams should not be the primary voice of the organization. The CEO in charge can provide a stronger voice. For example, after an assault with a deadly weapon, the public will feel more comfort from the words of an armed law enforcement officer assuring them that the situation is under control.

2016-breakfast PR in the Boardroom-at-fullsail-university

Kelda Senior and Bailey Morris, Vice Presidents of Professional Development & Media Mashup.

Click here for more PR in the Boardroom event photographs.

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