Chapter Rewind: 2017 Central Florida Media Mashup

Chapter Rewind: By Gabriel Soltrén

Congratulations to our newly pinned APRs Jed Dunstan, APR, Dan Higgins, APR, Christopher Patton, APR, Tom Morrissey, APR and Kayla Stanley, APR.

The grand opening of the United States Tennis Association (USTA) national campus in Lake Nona was on center court at Media Mashup. Grand Slam winning professional tennis players Jim Courier and Chris Everet attended the opening of the Home of American Tennis USTA National Campus in Orlando. Trina Singian, Director of Corporate Communications announced that the facility with 100 tennis courts will also be the home of the University of Central Florida tennis teams.

Keynote speaker Jennifer Wakefield, APR, Vice President of Marketing and Communications for the Orlando Economic Partnership and Alayna Curry, APR, FPRA President. Orlando Rocks, #WhyOrlando and You Don’t Know the Half of It were the names of initiatives developed to promote the City of Orlando by the Metro Orlando Economic Development Corporation renamed Orlando Economic Partnership in 2017.

Our members also enjoyed breakout sessions on improving media pitches, media relations basics, public relations video skills and media training top executives. The event featured a speed networking session where attendees got to meet and pitch local reporters one-on-one.

Obassador Panel

  • Brendan O’Connor – Bungalower – @bungalower
  • Whitney Gonzalez – &Barr @citywhit
  • Jon Busdeker – The Collective – @jonbusdeker
  • Jen Vargas – Central FL Top 5 – @jenvargas

Pump Up the Pitch

  • Mark Schlueb – UCF
  • Heather McPherson – RockawayPR
  • Dana Jay – Fox 35 Orlando
  • Elisha Pappacoda – Lake County Government

Breakout Sessions

  • Joel Staley – Media Training for the C-Suite
  • Jenny DeWitt – UCF PR Pro to Video Pro

Back to [Media] Basic

  • Jennifer Cook – WUCF TV
  • Michelle Burdo – Media Trainer
  • Paul Brinkman – Orlando Sentinel
  • Aaron Sanders – WESH 2 News

Headshot Photography

  • Thalia Bunch

Speed Networking Roundtable

  • LaFontaine Oliver – WMFE
  • Paula Machado – InfoMas
  • Aaron Sanders – WESH 2 news
  • Michelle Burdo – Media Trainer
  • Joe Ruble – WDBO
  • Ginger Gadsden – WKMG anchor
  • Emilee Speck – WKMG digital
  • Jen Vargas – Central FL Top 5
  • Barry Glenn – Orlando Magazine
  • Scott Fais – Central Florida News 13
  • Jon Busdeker – The Collective
Thanks again to our Central Florida Media Mashup Sponsors!

Click here for 2017 Central Florida Media Mashup photographs.



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