By Julie Hall, APR
Last month, the FPRA Orlando Area Chapter enjoyed a fascinating discussion with Andy Gardiner, former Florida Senate president and current senior vice president of External Affairs and Community Relations at Orlando Health. Andy provided his thoughts on the importance of political PR and how the communications landscape has drastically changed over his more than 17 years in politics.
Gone are the days when political candidates relied solely on the editorial boards of daily newspapers and direct mail to get their message out during a campaign. Today, thanks to social media, the speed of communication is much faster. Candidates have more control to get their message out first in the channel of their choosing. This creates more opportunities for candidates to tailor their political communications, strategically targeting their constituents and the most influential members of their voting “base.” Andy predicts the power of social media will only intensify in future political races at the state and federal level.
After Andy’s presentation, former FPRA state president Roger Pynn, APR, CPRC, installed the Orlando Area Chapter board members who had yet to take their official positions on the 2017-2018 board.
A special thanks to our sponsor, Studio 17 Television, for helping make this presentation possible!