Member PRofile: Elizabeth Lytle

 

Elizabeth Lytle
Communications Specialist for Curley & Pynn

Give a brief explanation of your job. 

I offer our clients experience in media relations, social media, marketing and event planning; I assist in the implementation of public relations and marketing strategies for a diverse range of clients in the high tech, travel and tourism, hospitality, higher education and health care industries. Clients include accesso, the Florida High Tech Corridor, FAIRWINDS Credit Union, Universal Orlando Resort and The Glass Knife.

What was your favorite FPRA event?
I only recently joined FPRA, so I have only attended one event, but it was so great to meet and interact with other PR professionals in the Orlando area – from students to interns to agency founders and corporate leaders – and see how such a diverse group of individuals can come together to celebrate and work to advance our field. I’m looking forward to many more events to come!

Tell us about an exciting achievement.
In my senior year at Florida International University, I served as the Account Executive for my group in the capstone Integrated Communications Campaigns course. We created an integrated marketing and public relations campaign for the opening of a local Miami-based bakery and café, which was well-received and successfully implemented. It was, by far, one of the hardest projects I’ve ever worked on, but completing the project was incredibly rewarding. It’s fun to check in on the bakery from time to time and see our strategies and tactics still in use!

What was your first job?
My first job was working as a cashier at Chick-fil-A and the emphasis placed on customer service in that position has really stuck with me. For example, when a customer would say “thank you,” the response was always “my pleasure.” The thinking behind that response – that every action you take for a customer (or now, a coworker or client) is a true pleasure, as opposed to an obligation – is integral to my professional outlook and has served me well!

Contact Information:
elytle@thestrategicfirm.com

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