Member PRofile: Kali Hammond

Kali Hammond
Community Relations Coordinator for the Seminole County Sheriff’s Office

Give a brief explanation of your job.
I coordinate programs and public relations campaigns designed to connect with community members through education and crime prevention. I also assist in managing the day-to-day operations of the branding, marketing, and communications functions of the Sheriff’s Office which include developing creative, informative and entertaining communications across multiple social and digital media platforms. I provide leadership and direction for agency events, initiatives and press conferences. I also serve as one of the main points of contact for the development, production and maintenance of the agency’s internal and external communications to include agency reports, publications, social media and the external website. In the past few months, I have started to take on some of the media responsibilities with our agency and am working towards becoming one of our spokespersons.

How long have you been a member of FPRA and why did you join?
I am a new member to FPRA and just joined in December! I have participated in a number of the online webinars and really enjoyed the varying content. I joined FPRA to broaden my scope of the public relations field and am looking forward to attending meetings and the annual conference. I have heard such great things about the networking, professional development and leadership opportunities FPRA has to offer and can’t wait to get more involved.

Tell us about an exciting achievement (personal or professional).
I have been lucky to have a few personal and professional achievements. The personal achievement I am proudest of occurred from August 2014-July 2015. My husband and I spent the first year of our marriage 6,000 miles apart while he served our country in the United States Army deployed to the Middle East. That year tested us both and made us stronger. If we can get through that, I believe we can get through anything! On a professional level, I have been blessed with great achievements over the past few years. In August, I had a unique project come my way. We transitioned a long-standing program to the Sheriff’s Office. We hosted the 2017 Drug-Free Red Ribbon Art Contest for 5th-8th graders in Seminole County. Students were asked to design posters illustrating the importance of healthy, drug-free living. With this being the first year we hosted it, we had an overwhelming response! The selected winning artwork is currently displayed on the back window of our school resource deputies’ patrol cars and the grand prize winner’s artwork is displayed on a digital billboard on the north corner of Highway 17-92 and State Road 434 (go check it out!) through the end of February. This project was by far one of the most rewarding projects I have had the chance to be a part of!

What was your first job?
My first job was working at a small local photography studio throughout high school. They contracted with the local schools to do all of the yearbook photos and senior pictures. Working for this company gave me my first taste of print and digital media. The skills I acquired then (customer service, Adobe Photoshop, graphic design and public relations) have come in handy in recent years as I joined the Sheriff’s Office team.

Fun fact:
I am a triplet! I have two sisters and we are very different, from our looks to our choice of college (they went to the University of Florida and I went to Florida State-Go ‘Noles!) to our professions. All of our names also end in “i”. Most people hardly ever believe us because we are SO different.

Contact Information:
407-665-6700 (desk) or 407-402-0312 (cell)

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