Give a brief explanation of your job.
In my role, I’m responsible for creating and executing PR campaigns for new attraction launches and annual events. I also consistently pitch Universal Orlando news to various statewide, national and niche outlets.
How long have you been a member of FPRA and why did you join?
I’ve been an FPRA member for two years. I joined FPRA to better connect with and grow from local PR professionals and learn about their own personal/professional journeys.
What has been your favorite FPRA event so far?
I’m torn between two events as my favorite. The first would be the annual Media Mash-up because it provides incredibly valuable insight into the lives of many journalists we pitch on a day-to-day basis as a PR professional in the Orlando area. The second event would be Defending the National Championship with Andy Seeley from UCF Athletics because this was a campaign I actively followed and, since UCF is my alma mater, hearing their approach to PR felt like a come full circle moment (Go Knights)!
Tell us about an exciting achievement (personal or professional).
I was honored to be one of the PR campaign leads for the Grand Opening of Universal’s Volcano Bay, Universal Orlando’s third theme park.
What was your first job?
My first job was a Trade Marketing Coordinator with a focus on Meetings & Events initiatives at Universal Orlando Resort.
I was a baton twirler for more than 13 years and a member of the Starlet Knights majorette line for the University of Central Florida Marching Knights marching band.
Twitter: @AliBUOR (Follow me!)