Give a brief explanation of your job.
In my role, I oversee the marketing department at the CFE Arena, home of the UCF Knights men’s and women’s basketball teams. This includes social media, PR efforts, media buying and ticket promotions. I also oversee regional marketing efforts and provide marketing support for 11 Spectra managed venues in the Southeast.
How long have you been a member of FPRA and why did you join?
I joined FPRA in August 2017, after a few discussions with Susan Vernon-Devlin and Alayna Curry. I was looking for a way to expand my professional network in Orlando and joining FPRA provided this opportunity.
What has been your favorite FPRA event so far?
EA SPORTS networking event. First off, I’ve been playing EA games since Sega Genesis (did I age myself?), so it was really exciting to tour the company that played a major part of my youth. What stood out most to me was hearing Daryl Holt’s words about how EA Sports is already focusing on the next generation of gamers, Generation Z. It was a reminder to keep an eye on the future of your business, as they are key to staying relevant.
Tell us about an exciting achievement (personal or professional).
For the 2017-18 school year, a few friends and I joined My Brother’s Keeper, a mentoring initiative created by former President Obama to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential. It was always a personal goal of mine to work with minority kids in Orlando, and MBK provided this opportunity. We mentored sixth graders at Carver Middle School, and plan on working with the same students as they move through middle school.
What was your first job?
Gym coordinator at a local park in Columbia, SC (I was 15 years old).
I was a walk-on fullback at the University of Missouri. I also used to anchor sports for KOMU (NBC) in Columbia, MO.