Give a brief explanation of your job.
As a reputation and social specialist, I work with my team to monitor our brand online. Together, we work to identify and respond to any positive or negative sentiment we find in the digital space that surrounds our brand. We not only work to mitigate any crises that may surface online, but also identify brand trends of negative sentiment and work with internal teams throughout the organization to rectify those issues.
How long have you been a member of FPRA and why did you join?
I’ve been an FPRA member for about a year now and joined because I saw the benefit of being a member as a student who attended only a few events. So far, I’ve been able to connect and learn from so many different skilled professionals and am excited to continue to grow that network.
What has been your favorite FPRA event so far?
My favorite would have to be the Sip & Savor event that took place in May 2016. I attended as a student to complete an assignment for school and ended up meeting seven incredibly talented and knowledgeable individuals that made up the CCH Marketing team. After staying in touch with CCH, I found myself interning and then working full-time for the team.
Tell us about an exciting achievement (personal or professional).
After taking the Public Relations Certification course at the University of Central Florida, I was able to pass the Public Relations Certification exam last April.
What was your first job?
My first job was as an account coordinator at CCH Marketing where I helped manage the blog and social media for a healthcare client.
I love being handy and challenging myself to learn new everyday skills. So if anyone ever needs help putting together something from IKEA or hanging a shelf on a wall, just let me know!