Where I Hope to See Quotes in the Coming Year
By: Thevenin Campton
Winston Churchill, a 20th century politician who refused to accept defeat during WWII, once said, “To improve is to change; to be perfect is to change often.” For student organizations, this is especially true. As a senior, I’ve had the pleasure to experience several organizations within the UCF community. Through my time with them, I came to realize that while many of them strived, even more were struggling to grow and had hit a point of stagnation. More often than not, this was simply because they refused to adapt to what the University’s student body wanted. For student organizations that focus on a very specific topic, such as Quotes, it’s important to be able to adapt to not only those who have a direct interest in the particular topic, but also to those students who may have a side interest in it too. When the executive board of Quotes was elected, we met that week to plan for the success of 2014-2015 year. And through the innovation of several new ideas, we hope to increase the relevance of Quotes within the Orlando community, thereby increasing our bulk membership, member participation and satisfaction, and our organization’s overall participation within the professional community.
For the past six semesters, Quotes has had an average membership count of about 45. We hope to increase this number by at least 50 percent. To do this, we plan to tackle several objectives such as tastefully redesigning the design of the club’s website and implementing a two-click online application process for joining. We hope to place more pictures onto the website and improve the consistency of our blog. Outside of the website, we hope to broaden Quotes’ appeal within UCF by appealing not only to Nicholson School of Communication students, but also to College of Business students, such as those studying marketing and entrepreneurship. Lastly, to draw in students who have yet to be accepted into the Ad/PR program, I plan on implementing a program in conjunction with the UCF Ad Club to help students improve their chances of gaining acceptance. We’re striving to make Quotes more than just a “seminar club,” as one member said.
In the past, Quotes was a club that met bi-weekly. Each meeting hosted a public relations or communication professional that spoke to the club. While the organization will continue to invite professionals to speak, we plan on providing members with even more interactive opportunities. In the coming year, we will be encouraging our members to participate in social events and in many of the FPRA and PRSA seminars where we will be providing carpools to the events – so be on the lookout for us!
Quotes is changing to improve the quality in which it builds future professionals. It is the sincere hope of the entire executive board that the organization will serve as a conduit between aspiring students and professionals. We want to continue improving the relationship between the two communities and fostering connections that will help students better understand the practice and importance of public relations.