Quotes Corner

June 4, 2014


Where I Hope to See Quotes in the Coming Year
By: Thevenin Campton

Winston Churchill, a 20th century politician who refused to accept defeat during WWII, once said, “To improve is to change; to be perfect is to change often.” For student organizations, this is especially true. As a senior, I’ve had the pleasure to experience several organizations within the UCF community. Through my time with them, I came to realize that while many of them strived, even more were struggling to grow and had hit a point of stagnation. More often than not, this was simply because they refused to adapt to what the University’s student body wanted. For student organizations that focus on a very specific topic, such as Quotes, it’s important to be able to adapt to not only those who have a direct interest in the particular topic, but also to those students who may have a side interest in it too. When the executive board of Quotes was elected, we met that week to plan for the success of 2014-2015 year. And through the innovation of several new ideas, we hope to increase the relevance of Quotes within the Orlando community, thereby increasing our bulk membership, member participation and satisfaction, and our organization’s overall participation within the professional community.

For the past six semesters, Quotes has had an average membership count of about 45. We hope to increase this number by at least 50 percent. To do this, we plan to tackle several objectives such as tastefully redesigning the design of the club’s website and implementing a two-click online application process for joining. We hope to place more pictures onto the website and improve the consistency of our blog. Outside of the website, we hope to broaden Quotes’ appeal within UCF by appealing not only to Nicholson School of Communication students, but also to College of Business students, such as those studying marketing and entrepreneurship. Lastly, to draw in students who have yet to be accepted into the Ad/PR program, I plan on implementing a program in conjunction with the UCF Ad Club to help students improve their chances of gaining acceptance. We’re striving to make Quotes more than just a “seminar club,” as one member said.

In the past, Quotes was a club that met bi-weekly. Each meeting hosted a public relations or communication professional that spoke to the club. While the organization will continue to invite professionals to speak, we plan on providing members with even more interactive opportunities. In the coming year, we will be encouraging our members to participate in social events and in many of the FPRA and PRSA seminars where we will be providing carpools to the events – so be on the lookout for us!

Quotes is changing to improve the quality in which it builds future professionals. It is the sincere hope of the entire executive board that the organization will serve as a conduit between aspiring students and professionals. We want to continue improving the relationship between the two communities and fostering connections that will help students better understand the practice and importance of public relations.


Member PRofile: Shaloni Prine

June 3, 2014

Shaloni Prine

What is your title and company name?
Assistant Director of Alumni Relations
UCF College of Sciences

Give a brief explanation of your job.
As a member of the UCF Alumni Association staff, I oversee the development and execution of alumni relations programs that are designed to cultivate relationships with the College of Sciences’ 46,000 alumni. Specifically, I am responsible for volunteer and event management, board development and alumni engagement.

How long have you been a part of FPRA? Why did you join?
In 2006, I joined FPRA as a student member while pursuing my bachelor’s degree in advertising-public relations at the University of Central Florida. Through my involvement with Quotes, I was fortunate to expand my professional network and learn best practices in PR. This still holds true today and that’s why I continue to be a member.

What was your favorite FPRA event?
Image Awards, because it’s a great opportunity to celebrate all of the talented PR professionals that work in Central Florida.

Tell us about an exciting achievement (personal or professional).
The completion of my master’s degree, which I earned in May! I somehow managed to juggle my full-time job with school all while learning how to be a new mom. It’s been one of the hardest things I have ever done but was completely worth every exhausting minute.

Tell us something people may not know about you.
My dog was the flower girl in my wedding

Contact info:

Chapter Rewind: April in May

June 3, 2014

Jamie Floer

By: Jamie Floer, APR, CPRC

FPRA-Orlando welcomed April Salter, APR, CPRC to our morning breakfast meeting in May. April, president and COO of Salter>Mitchell and a long-time FPRA colleague of mine, traveled from the FPRA Capital Chapter in Tallahassee to share her expertise. A packed house of PR professionals filled the University Club to hear what I will call “April-isms.”

She started by giving a shout-out to some FPRA all-stars, including our own Chris Gent, APR, CPRC, and her extensive network of industry contacts. Then, she proceeded to impart pearls of wisdom based on her experiences as a PR professional. From jovial moments like the discussion of performance issues to somber reflections from the days of crisis communications following the sudden passing of former Gov. Lawton Chiles, April filled the session with plenty of ideas for the young and young at heart. Thank you to April for sharing your time and talents with our members.

Check out a few tweets from the event:

. stresses importance of in . Make sure you know the Code of Ethics:

Don’t work 24/7, but have your clients back and make sure your relationship let’s them know you’ll be there! Agree!

: . and strongly recommend APR when you are ready to go for it in your career, contact us for more!

. “How do you get to the next level? Start with listening and asking questions: analyze the big picture.”

: You must anticipate and move ahead of change. practitioners must embrace and steer their org for change ~

Agree with that PR folks need to be present, be in the mtg, focus, listen, don’t let mind wander

Conference Scholarship – Apply by June 30

May 30, 2014

Apply to win a scholarship to this year’s annual conference, FPRA: The Road Best Traveled, to be held at the Wyndham Grand Orlando Resort Bonnet Creek on August 10-13. Since this professional development event is right here in our backyard, this is a great opportunity to attend!

The FPRA Orlando Area Chapter will award up two scholarships to local chapter members. Each scholarship will cover the conference registration fee of $695. To apply, please email your responses to the questions below to Cynthia Lambert, APR at clambert@metroplanorlando.com by June 30, 2014.  Please limit your answers to 50 words or less for each question and be sure to include all information outlined below:

  • Name:
  • Company:
  • Title:
  • Years in public relations:
  • How long have you been a member of FPRA?
  • In what ways have you been involved with FPRA? (Committees, events attended, positions held, etc.)
  • How will the conference scholarship benefit your career and current job?
  • What do you hope to learn by attending conference, and how do you intend to incorporate it in your daily position?

To be eligible, you must be an active member in good standing with the Orlando Area Chapter. Your chapter involvement and financial need will be considered.  Please note that the scholarship covers the $695 conference registration fee and excludes lodging, food outside of meals included in the regular conference registration and all other related expenses.

All scholarship winners will be required to participate on the conference blogging team and to write a short article for PRoclaimer discussing what they learned and how it enhances their profession.