Quotes Corner: Latest Updates

March 11, 2014

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By: Fernando Agudelo, Quotes President

Chicago Spring Break Trip

Last week, Quotes took 15 students on an unforgettable trip to Chicago — a city where art, culture and history combine to offer one of North America’s most unique and beautiful big-city attractions. Despite the cold weather, students got the opportunity to visit some of Chicago’s best PR agencies and network with top professionals. Students visited Ogilvy & Mather, Havas Worldwide, Orbitz Worldwide and Manning Selvage & Lee. They even got to meet UCF Ad/PR Alumni working in the city during a special brunch. It may not have all sunk in the minds of these students yet, but the business part of this trip has value to them. And they will all experience it in different ways, which is what makes these trips special.

Intern Pursuit

Many of you have already registered for our bi-annual Intern Pursuit. As a reminder, it will be held on Thursday, March 13 from 6 p.m. to 8 p.m. in the UCF Pegasus Ballroom. Intern Pursuit is an event for employers looking to recruit advertising, public relations and marketing interns for the 2014 summer and fall semesters. There’s still time to register, so if you’re interested, email our VP of Events, Kaylee Randall, at quotesvpevents@gmail.com. To view the list of participating employers, visit: http://quotesucf.com/internpursuit/.

Bob Davis C-Day

The staff and student leaders from the Nicholson School of Communication have expanded C-Day to COMM Week, a weeklong professional development series for communications students from March 17 to 22. The 2014 COMM Week event schedule includes presentations on technology, personal finance, professionalism as well as area-specific workshops.

Join us as we go back to the roots of COMM Week with a casual pizza party, provided by the Orlando Area chapter of FPRA, in honor of C-Day founder, Dr. Bob Davis. The event is from 5:30 p.m. to 8 p.m. and is located at Lake Claire in UCF. It will give students and professionals an opportunity to network in an informal setting, hope to see you there! For more information about COMM Week, visit: http://communication.cos.ucf.edu/comm-day/.

Agency Tour

Last month, Quotes took 10 students to two agencies in Winter Park. Students got the opportunity to learn what it’s like to work at an agency while they heard from professionals describing their work, client relationships, management styles and more. We visited Linda Costa Communications Group and Sara Brady Public Relations. A student participant said, “I really enjoyed the variety of agencies we visited. It helped me to better understand what type of agency I could see myself with in the future. It was great getting one-on-one time with staff members too in the agencies.”

Past participants found the agency tour to be very valuable to their professional development. We’ll be having another agency tour on Wednesday, March 29. CCH Marketing & Public Relations has already agreed to host us but we are still looking for another agency to visit. If you’re interested in participating, email me at quotespresident@gmail.com. To check out a recap of the latest tour from the agency perspective, visit: http://www.costacg.com/blog/2014/02/team-ccg-hosts-ucfs-quotes-pr-club/.


Chapter Rewind: February Breakfast

March 10, 2014

Feb Breakfast

Not only did last month’s chapter breakfast help educate FPRA members on the Hispanic market, it also helped to dispel some common misconceptions about engaging in PR strategies to reach this growing audience.  The following list includes some tips provided by the speakers that were also live tweeted by @FPRAOrlando: Jeannette Rivera-Lyles of Eleven 11 Communications, Sharon Miranda of Univision 26 | Noticias Central Florida and Ana Karina Tovar of Telemundo Orlando.

  • Hispanics are the largest demographic using Twitter. So use hashtags in Spanish!
  • Children and family is really what drives the Hispanic community.
  • Keep your translations as neutral as possible. Don’t focus on one community’s dialect.
  • It is NOT necessary to have a press release in Spanish. Don’t be afraid to send something in English.
  • Think ahead! Is there a Spanish-speaking representative who can do an interview?
  • Partner with a worthy Hispanic organization. They can lend you a hand.

Can’t make the FPRA breakfast?  Make sure you follow our twitter stream (@FPRAOrlando) during each breakfast for more great takeaways such as these.

SPEAKERS’ CONTACT INFO

Ana-Karina Tovar
Telemundo
Email: atovar@zgsgroup.com
Twitter: @TelemundoORL and @AKToVa
Email press releases to: atovar@zgsgroup.com  and riciarte@zgsgroup.com

Sharon Miranda
Univision
Email: smiranda@entravision.com
Twitter: @shamiranda
Email press releases to the assignment desk wvendesk@entravision.com or with producer Rhaiza Robles rrobles@entravision.com

Jeannette Rivera-Lyles
Eleven 11 Communications
407-470-0585
Email: jrl@eleven11communications.com

Maria Isabel Sanquirico
Eleven 11 Communications
Cell (813) 420-2922
Email: mis@eleven11communications.com
Twitter: @MariaIsabel_29


Joe Curley Rising Star Award

March 10, 2014

Print

The deadline for nominees for the Joe Curley Rising Leader Award is quickly approaching. The award was created to identify and honor up-and-coming individual FPRA members that demonstrate emerging leadership traits along with dedicated active involvement in FPRA Chapter activities, programs, functions and events. The goal of the award is to help recognize personal dedication and engagement of members with two to five years of membership, and to help build a healthy leadership stream at the local chapter level. Here are some key dates to remember:

  • Nominees must be a current member of the chapter and a member of FPRA for a minimum of two years prior to nomination, but not longer than 5 years.
  • Nominees must complete the nomination form and submit it, along with an updated resume and a professional head shot, to their chapter president for consideration by March 31.
  • Each local chapter board will review all nominations received at one of their scheduled meetings in April and select one representative from their chapter as their “Rising Leader Honoree” for that year.
  • Once identified, the honoree’s nomination, resume and head shot , along with additional comments the local chapter board wishes to provide as back up to the nomination, should be submitted to the Florida Public Relations Education Foundation Chair Ginya Carnahan, APR, CPRC by April 30. Ginya’s email is gcarnahan@dattoli.com.

Click here for the nomination form.


Member PRofile: Laura Kern, APR

March 10, 2014

Laura Kern

 

What is your title and company name?
Communications Brand Consultant
Agency name to be announced in April

Give a brief explanation of your job.
My team and I manage a brand’s online presence, including strategies surrounding engagement through various social media platforms, blogs and website content. Our involvement in various industries, both B2B and consumer, and our passion for online networking combine to guide our development of brand messaging to engage their audience in conversation and ultimately conversion. The majority of our clients are local tech brands, from start-ups to established innovators, as well as economic development-related organizations.

How many years have you been a part of FPRA? Why did you join?
I joined Quotes as an Ad/PR student at UCF because I knew early on that networking and internships would be key ingredients to my success as a PR practitioner, thanks to my professors Dr. Bob Davis and Frank Stansberry. After graduation, I immediately joined FPRA and the Orlando board to continue my professional development and network with peers. Outside my 2.5 years in California, I’ve been a continuous FPRA member for eight years serving on the Quotes board, then Orlando’s board as VP of Roast & Toast and Treasurer. Currently I serve as VP of Interactive Media, which includes website updates, social media marketing and helping manage FPRA Orlando’s marketing strategy with my co-VP, Alayna Curry.

What was your favorite FPRA event?
Roast & Toast. I managed the last Roast & Toast event to raise scholarship funds in 2008, where we raised more than $33,000 for PR student scholarships. The Roast & Toast evenings were so much fun, full of laughs from our roasters and roastee, excitement at the silent auction tables and fantastic networking for the Orlando business community.

Tell us about an exciting achievement (personal or professional).
I’ve been very fortunate in my career, from working with some of Orlando’s most respected brands to now taking the leap to go out on my own and build a business. Earning my APR and being awarded FPRA’s Dr. Bob Davis Award are also on my list of favorite professional achievements. At the end of the day I’m extremely grateful to work with the amazing people that make up Orlando’s PR and business community. And lastly, my favorite campaign was the Orlando brand ambassador initiative I reignited while at the Metro Orlando EDC under the hashtag #WhyOrlando. 

Tell us something people may not know about you.
My personal interest in tech and love of Orlando have melded into a passion I’ve integrated into my professional world with my support and involvement in the local tech community. I am privileged to work with OrlandoiX, a five-day international digital festival coming to Orlando in 2015, and Canvs, Orlando’s newest co-working space whose mission is to help cultivate Orlando tech companies opening this Summer in the Church Street Exchange Building. Looking forward to Orlando’s bright future!

Contact info:
www.lauraskern.com
lauraskern@gmail.com