Chapter Rewind: Moving People to Action Through Direct Marketing

December 6, 2013

By: Kerry Martin, APR
FPRA Orlando President-Elect

rewindsmDuring FPRA’s November breakfast, chapter members heard from Chuck Barnett, CEO and founder of Barnett Murphy Direct Marketing (BMDM) about using direct marketing tools for public relations campaigns.  He offered a number of great strategies that demonstrated how personalization in direct marketing can generate better results for your company or clients.

Here are the top 5 takeaways:  

1) Speak to your audience:  Using demographical information as simple as gender to tailor your print pieces can help your recipients better relate to your product or service.

2) Integrate technology with traditional mail delivery:  New tools can help bring direct mail pieces to life through personalized URLs or augmented reality.

3) It’s not only about selling:  Direct mail is a great strategy for community relations programs, and it gives you a platform to send out “good neighbor” promotions, offers and discounts.

4) Take advantage of word of mouth marketing:  Use feedback from existing customers to share print pieces with their friends through small, targeted postcard or letter distributions.  

5) Be selective in how personal you get:  There is a lot of information available out there to marketers, but it doesn’t mean that you should scare your customers with how much you know about them and their individual buying habits.

Click here to see pictures from the event. Remember, we always live tweet our meetings so you can stay in the loop. Follow us at: @fpraorlando.

5 Tips for Better Work-Life Balance

December 6, 2013

By: Diane Comstock

With the year coming to an end, it’s easily the busiest and most stressful time of the year. There are finals to study for, projects to wrap up, and big holiday events underway. As hardworking and driven as we are, it’s important for students and professionals to maintain a healthy work-life balance.  Following these five tips can help you complete this year successfully and welcome 2014 with ease and peace of mind.

 1.  Be organized. 

Managing your time wisely and prioritizing your daily tasks will reduce stress and make your life a lot easier.  Keep a calendar with important dates to help you stay on track of upcoming events and deadlines. Also, writing a daily to-do list allows you to visualize what needs to get done immediately and what can wait until tomorrow.

2. Draw a line between professional and personal life.

In this day and age, technology allows us to stay connected 24/7, leaving no real boundary between work and home- unless you create it.  When its time to work- work diligently, but you shouldn’t have to compromise family time or your social life. Spending time with family and friends will allow you to return to work refreshed and ready to conquer tasks at hand. Creating a set of rules for yourself to follow can help you separate work and personal time.  For example, tell yourself “I will not answer work related emails after 5:00 p.m.”

3. Don’t bite off more than you can chew.

It’s better to accomplish a few things with 100 percent dedication than to complete multiple assignments only subpar. Remember, it’s OK to respectfully say no. When you quit accepting tasks out of guilt or obligation, you’ll have more time to focus on projects that are more meaningful to you.

4.  Leave room for yourself.

It’s important to save some time for yourself. People who are tied to their work deal with symptoms of stress and feel physically burned out. If you don’t give yourself time to relax and recharge, your ability to do your job decreases and your performance level suffers. Set aside a couple of hours for an activity you enjoy to recuperate from a hectic week.

5.  Don’t be afraid to ask for help.

Everyone needs help from time to time. When you feel overwhelmed, share your concerns with your employer, co-workers, family or friends.  Having a good support system can help lift some weight off your shoulders and together you can come up with possible solutions.

Remember, achieving a healthy work-life balance isn’t a one-shot deal.  It’s a continuous process as your goals, interests, and work life change. Be sure to examine your priorities periodically and make the necessary changes to have a healthy, balanced and enjoyable life.