Join us for the Central Florida Media Roundtable keynote luncheon panel, to be held on July 18 from 11:30 a.m. – 1:00 p.m. at the DoubleTree by Hilton Orlando Downtown, which will focus on using social media to build the PR pro-journalist relationship. Our expert panelists will share:
- When you should pitch via social media and when it’s more appropriate to use traditional approaches
- What type of social media content catches a journalist’s attention
- How to use social media for amplification of your communication plan, including journalist outreach
- Strategies for managing bad news on social media
Local Programming Manager
Central Florida News 13
Jen oversees content, training, convergence on the web and social media for Central Florida News 13, Bay News 9, Bright House Sports Network and InfoMás. Prior to being promoted into her current position, she worked in various producing roles throughout Central Florida News 13 and also managed the web team for CFNews13.com. Though most of her professional experience has been in broadcast journalism, Jennifer also spent time working on the media relations team at Walt Disney World.
Among John’s responsibilities as the newsroom’s No.2 editor are the Sentinel’s desktop and mobile web sites, interactive magazines, apps and social media accounts. John came to Central Florida in 2002 as the Sentinel’s Lake County bureau chief and later worked until 2008 as its criminal justice editor, senior editor for online news and deputy online editor. He left to work for WESH TV News as its digital news manager before returning to the Sentinel in 2010, first as its digital platform manager and then associate editor.
Senior Director, Digital & Customer Relationship Management
Hard Rock International
Kim is responsible for consumer engagement at Hard Rock International, one of the world’s most recognizable and iconic brands. She also oversees the brand’s web presence, including hardrock.com, rockshop.hardrock.com, hardrockhotels.com,hardrockrewards.com and the development and execution of strategies across web, ecommerce, CRM, loyalty and customer response. Prior to joining Hard Rock, Kim spent a decade with Microsoft, most recently as
Marketing Director of Global Events Business Management. She also has experience in the financial software industry and in creating social media platforms for the entertainment industry.
Jennifer Wakefield, APR
Vice President, Marketing & Communications
Metro Orlando Economic Development Commission (EDC)
Jennifer oversees the strategic direction for the EDC’s marketing and provides communication counsel to the organization’s executives and board officers. She is recognized as a thought leader in developing social media strategies for economic development and has extensive experience in strategic communications planning, issues management and media relations. Results of her media relations work have appeared in New York Times, Wall Street Journal, Business 2.0, CNET, BNET, CNN.com, USA Today, Delta Sky, Lufthansa Exclusive, AirTran GO, as well as regional, national, international media outlets and industry trade publications.