Media Roundtable Keynote Luncheon Panel: “Social Media: Building the PR-Journalist Bond”

July 8, 2013

Join us for the Central Florida Media Roundtable keynote luncheon panel, to be held on July 18 from 11:30 a.m. – 1:00 p.m. at the DoubleTree by Hilton Orlando Downtown, which will focus on using social media to build the PR pro-journalist relationship. Our expert panelists will share:

  • When you should pitch via social media and when it’s more appropriate to use traditional approaches
  • What type of social media content catches a journalist’s attention
  • How to use social media for amplification of your communication plan, including journalist outreach
  • Strategies for managing bad news on social media


Jen Cook

Local Programming Manager

Central Florida News 13


Jen oversees content, training, convergence on the web and social media for Central Florida News 13, Bay News 9, Bright House Sports Network and InfoMás. Prior to being promoted into her current position, she worked in various producing roles throughout Central Florida News 13 and also managed the web team for Though most of her professional experience has been in broadcast journalism, Jennifer also spent time working on the media relations team at Walt Disney World.

John Cutter

Associate Editor

Orlando Sentinel


Among John’s responsibilities as the newsroom’s No.2 editor are the Sentinel’s desktop and mobile web sites, interactive magazines, apps and social media accounts. John came to Central Florida in 2002 as the Sentinel’s Lake County bureau chief and later worked until 2008 as its criminal justice editor, senior editor for online news and deputy online editor. He left to work for WESH TV News as its digital news manager before returning to the Sentinel in 2010, first as its digital platform manager and then associate editor.

Kim Matlock

Senior Director, Digital & Customer Relationship Management

Hard Rock International


Kim is responsible for consumer engagement at Hard Rock International, one of the world’s most recognizable and iconic brands. She also oversees the brand’s web presence, including, and the development and execution of strategies across web, ecommerce, CRM, loyalty and customer response.  Prior to joining Hard Rock, Kim spent a decade with Microsoft, most recently as

Marketing Director of Global Events Business Management. She also has experience in the financial software industry and in creating social media platforms for the entertainment industry.

Jennifer Wakefield, APR

Vice President, Marketing & Communications

Metro Orlando Economic Development Commission (EDC)


Jennifer oversees the strategic direction for the EDC’s marketing and provides communication counsel to the organization’s executives and board officers. She is recognized as a thought leader in developing social media strategies for economic development and has extensive experience in strategic communications planning, issues management and media relations. Results of her media relations work have appeared in New York Times, Wall Street Journal, Business 2.0, CNET, BNET,, USA Today, Delta Sky, Lufthansa Exclusive, AirTran GO, as well as regional, national, international media outlets and industry trade publications.


Member News: July 2013

July 5, 2013
Please welcome our newest chapter member, Tara Menendez. She serves as a Public Relations Account Executive at Anson Stoner.
Congratulations to three FPRA-OAC chapter members who are slated to serve as state 2013-2014 officers. As previously announced, Chris Gent, APR, CPRC will serve as state president. During the FPRA’s Annual Business Meeting scheduled for Monday, Aug. 5, Amanda Forbes Mestdagh, APR is slated to be voted in as state’s VP of Technology and Roger Pynn, APR, CPRC is slated to be voted in as state’s Counselors’ Network Chair.
Do you have news to share? Email the FPRA-Orlando Area Chapter!

 chris amanda roger

Member PRofile: Lisa Nason, APR

June 28, 2013

Lisa Nason Headshot 2Title & company: Chief of Strategy and Public Policy, Office of Orange County Mayor Teresa Jacobs; incoming VP of Accreditation, FPRA-OAC Board of Directors

Why FPRA?: “I joined FPRA in 2004. I love to be in the company of my peers, but with our busy schedules, it can be difficult to stay connected. Through our monthly events and meetings, we have an “automatic” calendar appointment! Not only are the monthly meetings informative, it’s a great way to stay in touch with each other. Equally important, I think that supporting FPRA supports the entire PR profession, and helps to boost awareness and credibility of our industry.”

Favorite FPRA opportunity: “I absolutely love volunteering as an Image Award Judge. It’s a great opportunity to help celebrate the creative and hard work of our peers, and to learn “best practices” from others in the profession.”

Explanation of your job: “In partnership with my colleagues at Orange County, including our communications team and Mayor’s staff, I focus on long-term strategic goals and emerging issues. I consider it an honor and privilege to help serve the citizens of Orange County, and to help create one of the best places in the United States in which to live, work, learn and play.”

Exciting achievement: “Serving as incoming VP of Accreditation! Every single day, I use the “RPIE” approach for problem solving, message development and strategic planning. I think the APR process and certification curriculum really helps in the daily practice of PR, and I’m delighted to have the opportunity to help others in our profession obtain this valuable credential. Whether dealing with co-workers, clients, leaders or other key audiences, APR certified practitioners have an automatic framework upon which to draw for strategy and campaign development, issue management, message development and more. Equally important, the APR process helps each individual identify strengths and weaknesses in their personal “portfolio of skills.” This is particularly valuable in terms of planning for future professional development and training.”

Passion: “I was lucky to find my passion for public affairs and politics early in life. I grew up in a military family (to this day the sound of military march brings me back to childhood!), and developed a deep and abiding love for public service. Working with elected officials and community leaders and volunteers to strengthen and improve our quality of life is a daily privilege and pleasure.”

Fun fact: “I’m from a large family (I’m the middle of 9 siblings), so don’t be surprised by my extroverted personality! I’m a terrible baker but a great cook; for me, a great weekend includes trying a new recipe (and maybe a new wine!) with my best taste-test partner, husband Walter Nason. I love classical music, and have played the piano since I was 3!”

Contact info: Lisa Nason, APR, Chief of Strategy and Public Policy, Office of Orange County Mayor Teresa Jacobs, 201 So. Rosalind Avenue, 5th Floor, P.O. Box 1393, Orlando, FL 32802-1393, phone: 407-836-7343 (direct), email: