Member PRofile: Nancy DeVault

January 4, 2013

Title & Company: Owner, DeVault Communications & Editor, Orlando Family Magazine

Years in FPRA: 3.5

Favorite FPRA Event: Media Roundtable! This speed-dating style event is a win-win for both PR professionals and media liaisons.  PR pros get face time with media contacts with the opportunity to gain detailed insight into how/when/what to pitch. Media contacts can quickly gather story ideas.

Business history: I started my career working at local television and radio outlets before following my heart into the non-profit sector of public relations. As Director of Communications for the American Heart Association, I represented a voice which served so many impacted by heart disease and stroke, our nation’s leading killers. I preferred to sideline traditional scare tactics surrounding health messaging and instead focused on empowering consumers with uplifting messages and prevention tools. I functioned as a one-man-band wearing numerous hats (as many PR professionals do): media relations, cause marketing, strategic planning, public relations, internal/external communications, consulting, relationship building and management.

In 2011, I branched out on my own to form DeVault Communications, LLC─a boutique PR firm. I continued to serve clients in the medical and non-profit section such as Central Florida Regional Hospital, UCP of Central Florida and While Central Florida Regional Medical Center had plenty of experience with public relations strategies, I had the opportunity to secure many PR ‘firsts’ for UCP and, such as in-kind radio public service announcements, educational billboards and the production of a television commercial starring Hollywood celebrity Cheryl Hines.

In addition to my PR focus, I like to think that I sort of re-invented myself over the past three years by becoming a magazine writer and editor. I’ve turned the tables within my profession─instead  of pitching to journalists as a PR professional; I’ve become the media contact as the editor of Orlando Family Magazine.

Explanation of job: I am fortunate to hold two roles. As an independent PR consultant, I can serve clients through media relations, cause marketing, strategic planning, public relations, internal & external communications and relationship building. Currently, I am helping a client to obtain 501c3 status which will completely impact future opportunities, including execution of PR strategies.

In my role as editor for Orlando Family Magazine, I drive all editorial content from generating story ideas to seeing the finished product hit the page. This includes managing writers, editing copy or personally crafting a piece that I am passionate about. Additionally, I participate in magazine layout, website, social media and newsletter development. I love communicating positive messaging that will serve and enrich Central Florida families.

Why FPRA?: The connections I’ve gained through FPRA are truly invaluable! I know that the peers within this outstanding organization are and will remain fantastic mentors throughout my career.

I have enjoyed serving on the Board of Directors, but especially enjoy the opportunity to coach students and young professionals. I’ve worked with a number of interns, served as a guest speaker at local colleges and grade schools, and participated in University of Central Florida’s Media Roundtable / Comm Day.

Exciting Achievement: I am honored to have received a 2011 FPRA Image Award of Distinction and 2011 FPRA Judges Award. I’m equally as grateful to have been recognized by employers including such honors as the 2007 Greater Southeast Cause Marketing Award, 2007 National Rome Betts Award of Excellence for Cause Marketing, and 2006 Rao Musunuru Staff Award of Excellence Honorable Mention for Health Initiatives. And it definitely was exciting to be a 2012 nominee for the Orlando Business Journal’s 40 Under 40.

Fun fact: My husband has dual citizenship (Spanish and American) and we love to travel the world!

Contact information: or

1. Nancy DeVault

Metro Orlando Economic Development Commission launches #WhyOrlando

January 4, 2013

The Metro Orlando Economic Development Commission (EDC)’s mission is to aggressively attract, retain and grow jobs for the Metro Orlando region. To do this, the EDC actively markets our region as a premier business destination. In order to be successful, we collaborate with Orlando organizations to help spread the news about Orlando’s business story. One way in which we do this is through an initiative dubbed #WhyOrlando. It’s a hashtag that’s more than a hashtag. It was created to help us easily find social media conversations about Orlando’s business scene and for us to share news with other locals passionate about the region. Learn more about the initiative here.

While we usetrack and discuss #WhyOrlando on FacebookTwitterPinterestYouTubeInstagram and LinkedIn, the EDC has also created a weekly electronic newsletter that includes news clips, events, upcoming media opportunities and much more about Orlando. We currently send to 90 local public relations and marketing professionals and bloggers. If you would like to receive this newsletter, sign up here. To have your news included, share socially and use the hashtag or email

And as a thank you for embracing this concept and spreading the reasons why you live, work and play in Orlando the EDC would like to invite you to attend our first #WhyOrlando Mixer.

When: Monday, February 4, 2013 @ 5:30 – 7:30 p.m.

Where: Voxeo, 189 South Orange Avenue, South Tower, 10th Floor, Orlando, FL 32801

Details: Mix and mingle with public relations and marketing professionals, Orlando’s tech community entrepreneurs and local bloggers. Enjoy beer, wine and light hors d’oeuvres. There will be give-a-ways, great conversation and fun promo items to take home with you.

RSVP by January 30 here.

Member News: Florida Research Consortium Names Roger Pynn to Board of Directors

January 4, 2013

MAITLAND, Fla. (January 3, 2013) – Roger Pynn, APR, CPRC, president of Curley & Pynn, has been named to the Florida Research Consortium (FRC) board of directors and will serve as chairman of its Communications Committee.

FRC is a statewide organization dedicated to strengthening Florida’s innovation economy by promoting research commercializationPynn and the development of a skilled workforce.  With more than 35 years of public relations experience, in his new role Pynn will work to raise the visibility of FRC and its initiatives.

“For more than a decade, I have worked with clients that seek to aide Florida’s business climate in technology, research and innovation,” said Pynn.  “The challenges facing Florida as an innovation economy are fewer than in years past, but there is still a great amount of room for improvement.  I am honored to work alongside colleagues in higher education, public and private sectors to promote innovation in Florida.”

Aside from his FRC duties, Pynn is also a director and member of the Executive Committee of The PRISM Project – a 10-county initiative to improve math and science education.  He remains actively involved with his alma mater, the University of Central Florida, serving on the Board of Visitors of the Nicholson School of Communications and as chair of the Dean’s Advisory Board of the UCF College of Sciences.

About the Florida Research Consortium

The Florida Research Consortium Board (FRC) is the state’s most focused yet widest ranging advocate for knowledge based economic development.  Members include public and private research universities, independent research institutes, Fortune 500 and other private sector members.  The FRC has advocated and assisted with the development and implementation of programs like Centers of Excellence, the 21st Century World Class Scholar’s program, the Innovation Fund, the State University Research Commercialization Grant Program, the Institute for the Commercialization of Public Research, Economic Gardening and the Florida Opportunity Fund.  For more information, visit

About Curley & Pynn

Founded in 1984, Curley & Pynn provides counsel and advice and total program management to Florida professionals and corporate clients who recognize that in today’s business environment it is essential to communicate with all who have an interest in their success.  Curley & Pynn is the Central and North Florida affiliate of MSLGROUP Americas, one of the world’s largest public relations firms.  For more information, visit