FPRA student chapter hosts Intern Pursuit at UCF

October 3, 2012

By: Kacie Boniberger

Quotes, UCF’s FPRA student chapter, invites you to Intern Pursuit on October 30 at the University of Central Florida. The bi-annual internship fair, unique to students in communication-related fields of study, will be held from 6-8 p.m. in the Pegasus Ballroom of the Student Union.

Intern Pursuit helps young professionals connect and network with Orlando employers, and entertains more than 200 students each semester. Attendees exhibit skills in advertising, public relations, marketing, event planning, and graphic design; and are often required to complete a semester of internship before graduation.

FPRA-OAC member Laura Kern, associate director of marketing and communications for Metro Orlando Economic Development Commission, is one of many employers who benefit from finding an intern at this event.  “Intern Pursuit is a great way to ensure you get high-quality, internship-ready candidates for your organization. I’ve been participating in Intern Pursuit for years and within a few hours you meet the next generation of star PR practitioners. While you are there, you can even perform a quick preliminary interview to narrow your search for a great intern,” says Kern.

If you are interested in hiring an intern and would like to reserve an event space, please complete the registration form at http://www.quotesucf.com. You may also email internpursuit@gmail.com or call Kacie Boniberger, vice president of events and membership, at 941.932.7081.

Please also mark your calendars for the next Intern Pursuit on Mar. 28, 2013, in the UCF Student Union’s Pegasus Ballroom.

November Program: Answering the Tough Questions

October 2, 2012

Tips for Handling Challenging Media Situations

An investigative reporter calls demanding answers from your organization on a controversial issue.  Are you prepared to respond?

Join us on November 15 as we welcome Carrie Hoeppner, an accomplished media relations professional who has done more than 1,000 interviews, many with investigative reporters like Dateline’s Chris Hansen.  Carrie serves as the director of communications for the 16-county central region of the Florida Department of Children and Families and is also the founder of Wave Media Relations.  When reporters call Carrie, there usually has been an unspeakable tragedy.  She must explain complex situations competently, compassionately — and immediately.

Carrie will share practical tips to improve your own media relations techniques, such as:

  • How to respond when you cannot provide confidential material to the media
  • How to train yourself and your executives for challenging media interviews
  • The best way to handle emotionally-charged issues with the press

Thursday, November 15, 2012

University Club | 150 E. Central Blvd., Orlando, FL

(Parking available in fenced lot at corner of Central Blvd. and Rosalind Ave.)

8:00 a.m. – Registration

8:30 a.m. – Presentation

Register online at http://fpra-orlando.com/ (after October 25, 2012)

About the Speaker

Carrie Hoeppner is the Central Florida Director of Communications for the Florida Department of Children and Families (DCF), where she oversees media for 16 counties of adult and child protective services as well as public assistance cases for the state.  Carrie has been seen on CNN, Court TV, as well ABC’s Dateline, interviewing with Chris Hansen. In addition, she has deployed to numerous disaster response operations.  She has participated in more than 1,000 interviews in her career, mostly related to human tragedy or public safety.

In 2012, Carrie founded Wave Media Relations as an opportunity to work with the private sector as well as help train media relations professionals and support those organizations seeking to develop press relationships.   Her media philosophy is founded upon transparency, urgency, and humanity.

Student Members Explore FPRA Benefits

October 2, 2012

By Laura S. Kern

With the fall semester getting into full swing, FPRA Orlando Area Chapter board members visited our local student chapters to give them insight into their memberships. Student FPRA members of UCF’s Quotes and Rollins College’s Communique clubs were given firsthand accounts of what participation in the organization can do for their careers in public relations from board members Nicole Huie, Cynthia Lambert and Laura Kern.

Professional development and networking messages were carried through both meetings. Students were encouraged to attend FPRA’s monthly breakfasts to learn the latest PR trends, get career advice, and network to get to know members who will serve as important mentors in their future. With networking and professional relationship building a key tone in each of our PR careers, Nicole, Cynthia and Laura recounted how FPRA members have helped to shape their own careers. Students were also encouraged to not only attend meetings, but to join committees to further enhance their skills and PR network prior to graduating. Additionally, members communicated details pertaining to student memberships such as the $10 student rate for OAC breakfasts, student rates for annual state conference, and student-to-professional membership after graduation.

The next time you see a FPRA student member at a chapter event, please welcome them and learn more about their career goals. If you would like to further contribute to student development, please contact Allie Vatcher.

Have You Renewed Your FPRA Membership?

September 26, 2012

Remember to take a moment and complete your membership renewal form by mail or online before October 31, 2012. Your membership offers a multitude of professional resources including local and statewide networking, professional development workshops, a job bank that is recognized, respected and utilized across the state, first-class industry events (members receive a discounted rate), an opportunity to attend annual state conference, leadership opportunities, committee involvement, and much more. Plus if you renew by October 15, you will be entered to win a $50 Visa gift card. Visit www.fpra.org to renew today!

2013 Renewal Form

PR NOW! Professional Development Workshop 2012

September 26, 2012

October Member Profile: Sara Channing

September 20, 2012

Title/Company: Senior Media Relations Specialist, Florida Hospital

Years in FPRA: Two. Sara is currently serving on the Board of Directors as Vice President of Membership.

Favorite FPRA Event: “My favorite event is the FPRA Image Awards because I love getting together with the PR professionals in our community and celebrating all of our hard work. There are so many innovative projects and campaigns that are developed right here in Orlando.”

Favorite Benefit of FPRA Membership: “I love being able to network and connect with people at the FPRA events. So often, the best ideas can come from simply having conversations with our colleagues.”

Explanation of your job: “I work on the Media Relations team at Florida Hospital and primarily focus on pitching media stories, crisis communications, and social media. I focus on several service lines at the hospital, including Florida Hospital for Children and the Translational Research Institute for Metabolism and Diabetes. Our team also oversees the Florida Hospital Blog, the main social media pages for Florida Hospital, and host a live interactive web chat once a month on a variety of health topics. We are always trying to innovate new ways to spread awareness of Florida Hospital in the community.”

Exciting Achievement: “I recently pitched a story to a local NBC producer about a 13-year-old patient, Izzy Hadala, who wrote a book to teach kids not to bully others who looked physically different. Izzy’s story was featured on the Today Show on Labor Day and it was an amazing accomplishment and such a joy to watch this girl’s message be shared nationwide. Izzy is now in talks to develop an anti-bullying marketing campaign with a national clothing line.”

Contact info: sara.channing@flhosp.org