PR/Marketing Veteran Supports Organization’s Communication Needs
KISSIMMEE, Fla. (January 25, 2012) – Give Kids The World (GKTW), a Central Florida non-profit “storybook” resort for children with life-threatening illnesses and their families, announced that Betsy Culpepper has joined the organization in the role of Director of Communications.
“We are blessed to have someone with Betsy’s background and knowledge join our organization,” said GKTW President Pam Landwirth. “Her experience creating and implementing strategic communications initiatives will greatly benefit Give Kids The World, helping us to expand recognition of our brand to reach new potential wish families, volunteers and donors.”
Culpepper is a 25-year veteran in corporate communications, with extensive experience in public relations, media relations, marketing and special events for both the for-profit and nonprofit sectors. For the last 15 years she has served in various managerial roles at Orlando Health, most recently as the Director of Marketing & PR for Arnold Palmer Medical Center where she oversaw all communications strategies for Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies. Previous positions include: Communications Director for Orlando Health, Communications Director for Central Florida YMCA, Marketing Coordinator for Walt Disney World Resort’s Blizzard Beach, Community Relations Manager for Bayfront Medical Center and Senior Staff Member for former Senator Bob Graham’s office in Washington, DC.
In her role as Director of Communications for Give Kids The World, Culpepper will lead a communications team in the development, implementation and administration of a communications strategy that will expand the organization’s footprint locally, regionally, nationally and internationally. She will oversee a team of five in areas including: corporate communications, public relations, community relations, social media, grant writing, graphic design and branding.
A resident of College Park, Culpepper is a well-known leader in Central Florida serving on the boards of dozens of nonprofit organizations and community associations including: Coalition for the Homeless of Central Florida, Orlando Regional Chamber of Commerce, Downtown Orlando Foundation, March of Dimes, Ronald McDonald House Charities, Central Florida Gator Club, St. Michael’s Episcopal Church and the Junior League of Greater Orlando, where she served as president from 2006-2007. Additionally, she served on the Nominating Board for the City of Orlando in 2008—a role in which she was appointed by Mayor Buddy Dyer. Culpepper has received numerous awards in her career including the Public Relations Association of America’s prestigious International Silver Anvil Award for her comprehensive communications campaign for the opening of Winnie Palmer Hospital.
“Each and every one of my previous roles has prepared me to begin my new journey and new mission at Give Kids The World. I’m honored to be part of something so magical, something so much greater than ourselves,” said Culpepper.
Culpepper, who joined Give Kids The World on January 3, reports to Eric Gray, Vice President of Advancement.
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About Give Kids The World:
Recognized as the highest rated charity in America by Charity Navigator, Give Kids The World Village (GKTW) is a 70-acre, non-profit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. GKTW provides accommodations at its whimsical resort, donated attractions tickets, meals and more for a weeklong, cost-free fantasy vacation. With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 115,000 families from all 50 states and more than 70 countries. For more information about GKTW and its mission, visit givekidstheworld.org.