Happy Holidays!

December 15, 2010

FPRA’s Orlando Area Chapter wishes
to thank its members for making the Orlando area
a leading public relations community in Florida!

Save the Date – January 27 Breakfast Meeting

December 15, 2010
Don’t miss the opportunity to learn from well-renowned crisis communications expert, Dr. Timothy Coombs, faculty member with the Nicholson School of Communications at the University of Central Florida. 

An award winning consultant, professor and author, Dr. Coombs will serve as guest speaker during the Orlando Area Chapter’s first meeting of the new year. Networking for the January 27 event will start at 8:00 a.m., and the program will begin at 8:30 a.m.

Registration for the event will open soon online at fpra-orlando.org.

The UCF Advertising/Public Relations department introduces new web-based internship matching program, Intern Connect.

December 15, 2010

The UCF Advertising & Public Relations program requires students in the major to intern as part of their graduation requirement. Students are strongly encouraged to seek multiple internship opportunities. The Orlando market boasts countless opportunities for students to get industry practice and Intern Connect is the best resource to start a search.

What is Intern Connect?

Intern Connect is a web-based internship matching program and was designed to pair students seeking positions in the field with companies that offer students a hands-on real world learning experience. The service is the primary source for organizations to find students eager to learn in the positions offered. The website URL is http://internconnect.cos.ucf.edu.

Who can use Intern Connect?

Access to Intern Connect is exclusive and available to Ad/PR majors, Quotes and/or Ad Club members, and employers who offer internship positions in the industry. Specific disciplines include account services, art direction, community relations, copywriting, editing, event planning, graphic design, marketing, media planning, promotions, public affairs, publicity, social media and more. Employers must create an account and then will be directed to create a profile.

How to sign up for Intern Connect

First log-on to the website at http://internconnect.cos.ucf.edu and click on the employer section. Complete the sign up form and submit it. The Intern Connect admin will review your account and grant you access to the site. It is important that just one profile is created per company, and once the account is approved, multiple internship positions may be posted within that account. Please note: the UCF Ad/PR program reserves the right to limit access to this service.

How to create an employer profile on Intern Connect

Before employers begin to create an account, you must prepare an internship job description(s) that details the experience required and responsibilities for the intern candidate(s). In addition, be sure to prepare an informative overview of your business. Save these documents in simple text as you will eventually copy and paste the information onto the site. Next you will need to locate a .jpg image of your company logo to be uploaded onto the profile page.

When you first log-on to the site, you will be directed to update your profile. Begin by uploading your logo and posting the company overview. Then copy and paste your internship job description(s) into the space provided. Once your profile has been prepared, it’s time to start your search. It is your responsibility to create and maintain a profile.

What if an error occurs or a user cannot access the service?

This version of Intern Connect is in beta, which means technical issues may arise.  The UCF Ad/PR program welcomes your feedback and asks that you direct all comments, questions and concerns to internconnect@mail.ucf.edu.

The UCF Ad/PR program hopes you find it to be a valuable service.


December 15, 2010

ORLANDO, FL…Fry Hammond Barr, a leading full service marketing and communications agency based in Orlando, recently promoted Maria Aller to interactive art director and Annika Sundell to public relations account executive.

“I am pleased to announce the recent promotions in the creative and public relations departments,” stated Pete Barr, Jr., president and CEO of Fry Hammond Barr.  “These promotions will help strengthen the agency and allow us to continue to provide our clients with the exceptional service they expect.”

Maria Aller - Fry Hammond Barr

Maria Aller

Aller, who has been with Fry Hammond Barr since 2008, was recently promoted to interactive art director.  Her responsibilities in this new role with Fry Hammond Barr’s digital unit include directing user experience through the visual design and usability of online display advertisements, websites, smart phone applications and social media assets. Aller has seven years experience in an advertising agency and received her Bachelor of Fine Arts degree from the University of Central Florida in Orlando, Fla.

Annika Sundell - Fry Hammond Barr

Annika Sundell

In her new role as public relations account executive, Sundell will lead a variety of public relations disciplines including media relations, community relations, social media, research and consultation for multiple clients. With Fry Hammond Barr since 2008, Sundell earned an MBA from the Rollins College Crummer Graduate School of Business in Winter Park, Fla.

About Fry Hammond Barr

Fry Hammond Barr, best known for its results oriented communications programs, represents many retail and consumer brands including Bright House Networks, Nemours, Stein Mart, The Peabody Orlando and Moffitt Cancer Center.  As a full-service agency with offices in Orlando and Tampa Bay, Fry Hammond Barr offers a wide range of services including advertising, public relations, interactive and marketing communications consulting.  The agency was founded in 1957 and currently employs a team of approximately 60 professionals.  In 2009, the agency’s billings were more than $70 million.

Chapter Scholarships Now Available

December 15, 2010

Right now is a great time to join FPRA and get involved, and we’re doing what we can to help make that possible.  We have committee positions available and you may have already been contacted by your Board Member Liaison about what’s in store for the upcoming year.  We also understand that sometimes our members need additional support to stay involved, so we’re calling for applications for our chapter scholarships.

This year, two scholarships will be awarded.  We will award these scholarships to new or returning members based on a review of the application form. Applications are due December 28.

College Scholarship Available for Public Relations Students

December 15, 2010
The Florida Public Relations Association and the Florida Public Relations Education Foundation, Inc. is offering a $1,500 scholarship for public relations majors, or those with a public relations emphasis track, at a four-year university or college within the state of Florida. Candidates must have a junior or senior standing with a minimum grade point average of 3.0 on a 4.0 scale. Membership in an FPRA professional chapter or an FPRA Student Chapter is required.
Scholarship winners will also receive a certificate in recognition of their achievement and will be honored during the Presidents’ Luncheon at the FPRA Annual Conference in August.
For more information or to apply, visit http://tinyurl.com/2anrels.

Mark Your Calendar for Winter/Spring Information Session & Workshops!

December 14, 2010

Interested in Becoming an APR?

Accreditation in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, strategic perspective and sound professional judgment. Earning your accreditation is a great way to stand out from your peers.

Twice a year, the Orlando Chapters of FPRA and PRSA host workshops to assist those who are interested in becoming accredited. Learn more about the process at our information session where you can talk with those who have recently become accredited and learn about the process.

APR Information Session:

Monday, February 7
6:00 – 7:00 p.m.
Thompson Wesley Wolfe offices
1030 North Orange Avenue, Suite 220
Orlando, FL  32801

*Please be sure to use the zip code in any online address search to be sure you are directed to downtown Orlando, not Winter Park.

Free APR Workshops:

FPRA or PRSA members can attend free workshops that will be held weekly with the first on Tuesday, February 15 and all subsequent workshops on Mondays through April 4 from 6:00 – 7:00 p.m.  The one-hour sessions are led by seasoned APR facilitators to guide a discussion of core topics that will be covered on the APR computerized exam.  The workshops are not required “classes” but rather a professional development networking group of mentors prepared to help you succeed.

If you are interested in attending, or would like more information about accreditation, please contact FPRA Orlando Area Chapter VP of Accreditation Stefanie Macfarlane, APR at smacfarlane@cfl.rr.com or 321-578-1722.

Members of FPRA are eligible for up to $150 in rebates after completing the workshops and passing the computer-based exam within 30 days after the workshops end.

Learn more about the accreditation process by visiting the official website of the Universal Accreditation Board at www.praccreditation.org.