Google to keynote professional development workshop Oct. 28

October 14, 2010

What:
FPRA Professional Development Workshop

When
:
Thusday, October 28, 2010

Where
:
Rollins College

Time:
Registration Begins at 8:00a.m program starts at 8:30 a.m. Lunch concludes at 1:00 p.m.

Why:
Top professionals in the communications field will share their experience and tips for success in a forum where members can sharpen their PR skills, learn new strategies and network.

Cost:
$55 for members ($25 for lunch only)
$65 for nonmembers ($35 for lunch only)
$45 for students ($20 for lunch only)

RSVP: www.fpra-orlando.org

Program details regarding sessions, speakers, etc.:
Confirmed topics include social media monitoring, financial literacy, methods for employee engagement and social media and Internet law, with a keynote lunch presentation from Google.

  • Social Media and Internet Law: Joseph Corsmeier, Law Office of Joseph A. Corsmeier, P.A.
  • Social Media: Listening, Monitoring and ROI: John Rolfs, NorthHighland
  • Executing Successful Events with New Technology: Joe Allen, Configurations
  • Branding Workshop: Larry Meador, EVOK
  • Financial Literacy for PRofessionals: Shakila Ali, Fifth Third Bank
  • What Makes Employees Tick?: Ron Hess, Motiv8 Communications
  • What Google Was, Is and Is Going to Be (keynote speaker):  Patrick Richmond, Google

Look for more information soon at www.fpra-orlando.org.

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On Firing a Client

October 14, 2010

This is a guest post featured on Solo PR Pro from Heather Whaling of Geben Communication.

I fired a client last week. If this is some sort of “rite of passage” that every SoloPR person experiences at some point in her career, I guess I’m officially a member of the club.

While I’m a new SoloPR person — on my own since December –  I have eight-plus years of agency experience. In all that time, I’ve never had a relationship go this bad, this fast. It was quite a learning experience for me.

Without rehashing all the ugly details, this client didn’t follow through on some things on his end, which put me in a very compromising situation with a highly influential reporter/blogger and a number of other people. At the same time, he told me he wasn’t going to be able to pay me for work already performed. When I told him that I couldn’t continue working for him on this or any other project until he took care of the issues with the blogger and while these bills were outstanding, he sent me nasty emails — totally out of line and untrue.

How would you have responded? Even though the concept of firing a client may sound a little crazy, I don’t want to align myself with people like that. To me, it’s not worth it. I think WHO you work with speaks volumes. Sarah Evans once wrote that business owners need to trust their gut when deciding if a partnership or client is the right fit. I couldn’t agree more.

In fact, this was one of the most valuable lessons I learned at my last job, director of PR for Costa DeVault. Linda Costa founded her company nearly 25 years ago, and today it’s one of the top PR/marketing firms in Florida. She’s an incredibly savvy businesswoman. Working for Linda for four years taught me a lot about running a business, not the least of which is the importance of treating people the right way. Linda wouldn’t stand for clients who didn’t treat her employees with the respect they deserve. Nor would Linda do business with every potential client that came calling. Now, as a business owner myself, I can subscribe to that same approach.

This whole experience has made me realize a number of things, but most importantly, that one of the benefits of owning my own company is the ability to pick and choose the clients I work with.
As SoloPR people, we don’t have to put up with clients who are disrespectful or falling short on their end of the bargain. Being solo gives us the flexibility to work with people, causes and clients that we truly believe in. It’s easily one of the best things about working for myself. While this week has been challenging, it’s also been an excellent learning experience about the types of clients I want to align myself with.

I’d love to your perspective: How do you handle clients and prospects that don’t align with your personal approach to business?

Heather Whaling is an award-winning, seasoned communicator, fusing strategic thinking, strong writing skills and creativity to deliver public relations, social media and marketing results. She launched Geben Communication to work more closely with nonprofit organizations and small businesses. Additionally, Heather co-moderates #pr20chat, a weekly exploration of social media’s influence on public relations. Connect with her on her blog, Twitter or via email at heather@gebencommunication.com.


Intern Pursuit Moves to Orlando Sentinel Nov. 4

October 14, 2010
The student chapter of the Florida Public Relations Association, Quotes, invites you to participate in Intern Pursuit, the best source to recruit top-notch intern candidates. At the event, hundreds of UCF students will gather to seek positions in the fields of advertising, integrated marketing communication and/or public relations.

Intern Pursuit is scheduled for Thurs., Nov. 4 at 6 p.m. at the Orlando Sentinel, located downtown at 633 N. Orange Avenue. The venue will be available for employers to set up as early as 5 p.m.

Please limit displays to simple table toppers and handouts. For more information or to RSVP, please email ucfinternpursuit@gmail.com or call Ryan Sheehy, Ad/PR instructor, at (407) 823-2199.


It’s Time for Membership Renewals!!

October 14, 2010

Renew your membership by November 1 and you’ll be entered in a drawing for the chance to win one of three 2G iPod Shuffles! A renewal form has already been mailed to you. You can complete the form and mail or fax it back to FPRA’s State Office or you can renew online at www.fpra.org.

Why Should You Renew?
Networking with other public relations professionals is one of the primary benefits of a FPRA membership. We offer:

  • opportunities to network online with a statewide community of PR professionals, as well as face-to-face at monthly chapter events;
  • monthly presentations from leading experts that will sharpen your skills;
  • professional development seminars held at various times and locations throughout the year.
  • relevant resources on job searching and professional development to help you advance your career;
  • exclusive behind-the-scenes Backstage Pass opportunities to see PR in action at some of Orlando’s best and brightest companies;
  • a monthly chapter newsletter to help keep you informed;
  • industry-specific roundtable events;
  • professional recognition through local Image Awards and statewide Golden Image Awards – the only local and statewide PR awards program in Florida
  • a two-tier credentialing process for members who seek professional accreditation; and
  • a highly-acclaimed statewide Annual Conference held in August of each year.

Just 47 Cents Per Day
As the cost of doing business continually rises and budgets tighten, many organizations are feeling the strain of a sour economy. It is because of these challenges that it is now more important than ever to utilize the many tools and resources that a FPRA membership offers. FPRA is committed to providing you with the most relevant resources to advance your professional career, especially during these tough economic times. At just 47 cents per day, an FPRA membership is one of the best investments you can make.

If you are a current member, we look forward to your renewal. If you have a co-worker or friend who could benefit from a FPRA membership, please encourage them to join. We enthusiastically welcome their interests, talents and perspectives to this unique professional organization.

Renew Today!

Join Today!


 


Crisis Communications & The Big Spill

October 14, 2010

What:
If you want to know what it’s like at the center of the world’s biggest story, spend an hour with Bill Salvin, president of Signal Bridge Communications, who spent more than four months on the Deepwater Horizon Response Team for BP. Get an insider’s perspective on all aspects of crisis communications, from the impact of social media to the challenges of responding across five states during the largest oil spill in US history.  You will walk away with some essential tips and practical tools to assure you are better prepared to deal with a crisis at your organization.
Who:
Bill Salvin, president and founder of Signal Bridge Communications is an accomplished communications trainer with extensive experience working with the aviation/aerospace, defense, energy, higher education and healthcare industries. He has conducted hundreds of programs for companies such as Lockheed Martin, United Space Alliance, BP, Chevron, NASA, DuPont, Quicken Loans, University of Nebraska and many others. Bill has conducted training courses across six continents and prepared senior executives for interviews with CNN, Dateline NBC, 20/20 and The Wall Street Journal.

When:
October 29, 2010, 11:30 am networking; 12 pm lunch and program

$20 for FPRA members, $25 non-members

Where:            Holiday Inn Titusville

RSVP: Carey Beam via email Carey.Beam@craigtechinc.com

Brought to you by the Space Coast FPRA.

FPRA-OAC MEMBERS:
This exciting luncheon with our nearby chapter will be held at the Holiday Inn Titusville. 11:30 a.m. networking; 12 p.m. lunch and program. $20 for FPRA members; $25 non-members. If you are interested in carpooling to this event contact Suzi at suzi@albrechtcommunications.com.


Achievements & Progressions

October 14, 2010


Lori C. Booker, APR, chief executive officer of CBR Public Relations in Maitland, was elected to the chief executive program of Vistage Florida.

Congrats to FPRA Board member Amy Bunn who married Kristopher M. Hanigosky Saturday, Oct. 9.

Past FPRA-Orlando Area Chapter president Bob O’Malley, APR, resident vice president for CSX Transportation, was awarded the Frank R. Stansberry Ethics Award by the Public Relations Society of America’s Orlando-area.

Congrats to the marketing and public relations teams at Orlando/Orange County Convention & Visitors Bureau, Inc., for being honored with Destiny Awards by the National Council of Destination Organizations.

 


How to setup a free brand monitoring program

October 13, 2010
 

By Jeremy Hilton, MindComet

An excerpt from Jeremy’s blog: Social Enchilada


What is Brand Monitoring?

The proliferation of easy-to-use tools in the social web has empowered anyone, with an Internet connection, to participate in a social dialogue and share their opinion about a topic, person or brand. These social dialogues, which are typically spread across a vast web of disparate systems and platforms, can provide consumer insight and market intelligence, as well as enable organizations to proactively identify and address issues as they arise. All that is required to reap the benefits is a plan for gathering social dialogues relevant to your brand. This gathering of relevant social dialogues is called Brand Monitoring. However, due to the sheer number of social dialogues and locations that these dialogues happen, it’s not feasible to monitor them without leveraging technology.

There are a variety of commercial platforms, which have been developed specifically for the purpose of brand monitoring. Platforms like Radian6 (my favorite) consume large amounts of data and through keyword filtering, expose conversations relevant to you and your brand. However, these platforms are not free. In this blog post, I’m going to show you how to setup a basic brand monitoring program using freely available tools and platforms. This is a great starting point for anyone who is diving into social media, that doesn’t yet have the budget to engage a company like Radian6.

More often than not, content in the social web is available for syndication via RSS (Really Simple Syndication) feeds; making the information portable to multiple platforms (ex. laptops, mobile devices, etc.), easy to broadcast and also easy to find.  There are a variety of publicly accessible “social search engines” that scour the social web and index the content they find. These “social search engines” are the tools which we will leverage to create a free, yet very effective brand monitoring program.

How to build a Successful and Free Brand Monitoring Program

Below I’ve included a video tutorial produced by MindComet new media rockstar, Art Wilbur. To follow along, you’re going to need a couple of things.

Access to an RSS reader, if you don’t already have one. I prefer Google Reader and will be using it for this tutorial. It’s simple to use and has a number of impressive features.

Access to Google Docs. Just any old spreadsheet software won’t work. As part of this tutorial, we’ve provided you with a pre-canned spreadsheet (via Google Docs) for use in implementing your own brand monitoring program.

Other tools referenced include FeedShow OPML Builder, Google Alerts, Gowalla RSS Tool.

Brand Monitoring with Free Tools from MindComet (instructional video).


About Jeremy:
Jeremy Hilton is the vice president of media and technology at the Orlando-based interactive agency, MindComet. In his role, he oversees the agency’s digital strategy, design and development capabilities, and ensures the firm’s position on the progressive edge of the interactive marketing industry. In collaboration with other leading Central Florida social media advocates, Jeremy recently launched the Orlando chapter of Social Media Club, a non-profit new media advocacy and educational group.