FPRA-OAC Backstage Pass June 18

Creating High-Impact and Low-Cost Printed Materials for a PR Campaign

Don’t miss the Orlando-Area Chapter of the Florida Public Relations Association’s Backstage Pass on Friday, June 18 at designers’ press, inc. for first-hand knowledge on printing for public relations practitioners. Registration is open at www.fpra-orlando.org.

Printing is often a critical component of multimedia public relations campaigns, but managing print production can present many challenges such as making sure you are using a highly skilled printer, choosing the proper paper and finishing methods, coming up with creative design ideas and utilizing the most cost-effective processes.

During this presentation and tour you will learn:

• How to select a printer to ensure you receive a high-quality product and one that is committed to the environment;
• The four-color printing process, including why making that last-minute change is such a big deal;
• Options such as paper, aqueous, cutting, binding and other finishing methods to make your project unique;
• Tips for saving your company money.

designer’s press, inc. (www.designerspressinc.com) is one of the largest privately held print companies in Orlando.  Over the past two decades, it has served a growing number of local and international clients across attractions, business, technology, utilities, health systems, associations and design firms.  It is Triple Certified with The Forest Stewardship Council (FSC), The Sustainable Forestry initiative (SFI) and The Programme for the Endorsement of Forest Certification Schemes (PEFC).

Times:
11:30 – noon – Registration
Noon – 12:30 – Lunch and Printing Introduction
12:30 – 1:30 – Tour

Location:
designers’ press
6305 Chancellor Drive
Orlando, FL 32809

Cost:
$15 members, $20 nonmembers, $10 students

Since this event is on a Friday, casual dress is welcome.

Save the Date: Central Florida Media Roundtable with Keynote Jason Sadler

Save the date, Thursday, July 15, for the 2010 Central Florida Media Roundtable at the Sonesta Hotel Orlando Downtown.  The Media Roundtable is a half-day interactive event that gives PR pros time to meet with media representatives in small, group settings.  Local television stations, newspapers, magazines and websites participate by sending reporters, editors, producers and bloggers to offer valuable insight, advice and tips for getting your story to the right people. 

Following the roundtables we will have a luncheon featuring keynote speaker Jason Sadler, creator of iwearsyourshirt.com.  Dubbed the “Entrepreneur of the Century” by Fox Business, Jason is literally a walking billboard.  For the past year and a half he has sold ad space on his chest to everyone from Peter Shankman to Monster Energy Drinks – making approximately $83,000 in 2009.  Jason utilizes a variety of social media platforms to share advertisers’ messages with an estimated 30,000 to 50,000 fans, friends, and other online connections.

Win a Scholarship to the 72nd Annual Conference

The Orlando Area Chapter of FPRA will award up to two scholarships to this year’s Annual Conference, The Big Picture: Bringing PR Leadership and Strategy in Focus, at the Naples Grand Beach Resort. The conference is Sunday, August 8 through Wednesday, August 11, 2010.

You must be an active member in good standing with the Orlando Area Chapter for eligibility.  Your Chapter involvement and financial need will be considered.

After attending, Conference scholarship winners will write a short article for the PRoclaimer discussing what they learned and how it enhances their profession.
 
The deadline for entries is June 30, 2010. Please limit your answers to 50 words or less and be sure to include all information outlined below.
Visit www.fpra.org to learn more about the Conference. It’s a great opportunity for professional development.
 
Contact Mandy Taylor, APR at 407.758.2581 or amandatsalgueiro@gmail.com if you have questions. Good luck!

Name:
Company:
Title:
Years in public relations:
1.   How long have you been a member of FPRA?
2.   In what ways have you been involved with FPRA? (Committees, luncheons attended, positions held, etc.)
3.   How will the Conference Scholarship benefit your career and current job?
4.   What do you hope to learn by attending conference and how do you intend to incorporate it in your daily position?

Annual Conference Early Bird Rate Deadline Approaching

Check out this year’s fantastic speaker line-up for the Florida Public Relations Association’s 72nd Annual Conference! Some notable PR pros on the docket include:

• Deidre Breakenridge, author of “The Changing Role of the PR Profession: A PR R(e)volution”
• Jenny Dervin of JetBlue Airways on Crisis Communications in a Social Media World
• Jennifer Flake of Ford Motor Company on One Ford: The story behind telling the Ford story
• And many more

This year’s Annual Conference also includes more networking opportunities and time for you to discuss The Big Picture with your colleagues. This year’s multiple networking opportunities include:

• Sunday’s “Tweet up” with speaker Deirdre Breakenridge followed by Sunset Social
• Monday’s Networking Power and Martini Hour
• Tuesday morning’s Cardio Networking
• Tuesday afternoon’s “You’re the Boss” hour allows you to plan your own time
• Wednesday’s Power Networking Breakfast

The deadline for the early bird rate is coming up on July 19. So don’t miss out on the incredible value Conference provides, from access to nationally recognized leaders in the industry to the many networking opportunities and friendships made throughout the state. The professional development opportunities on the latest PR topics and trends you need to know to make your company successful and improve your skills. Plus, if you’re an APR, you’ll gain valuable maintenance points.

Learn more about the FPRA Annual Conference.

FPRA.org Helpful Hints

Did you know the FPRA website has an easy to use “Reset Password” button.  If you happen to forget your password, don’t fret.  You can still gain access to the members only section of the FPRA website.  It’s easy.  Simply click on the red “Forgot Password” icon on the page.  Enter your username — your first initial plus last name, i.e. TSmith – and click submit and an e-mail will be sent to the e-mail address we have on file for your membership.  This process will reset your previous password and provide you with a temporary one.  Once you login with your temporary password, click “Reset your password” and enter the desired permanent password to complete the process.

Any additional site login issues should be directed to the FPRA State Office at state@fpra.org or (941) 365-2135, ext. 302 or 306.

FPRA Benchmark Survey

Interesting Facts & Figures to Note:

We should stay close to our student chapters to retain/gain members!

• When asked their previous occupation before getting into PR, 52 percent responded they were students

Accreditation is important to our members

• 71 percent of respondents would rather be accredited than gain an MBA

Social Media is here to stay

• more than 90% of those surveyed stated they are either currently utilizing social media on a daily basis or plan to use social media
• Facebook and Twitter are the most utilized social media tools

Competition

• 127 respondents reported belonging to professional organizations other than FPRA. PRSA was most often listed with 22 people stating they were a member