Creating High-Impact and Low-Cost Printed Materials for a PR Campaign
Don’t miss the Orlando-Area Chapter of the Florida Public Relations Association’s Backstage Pass on Friday, June 18 at designers’ press, inc. for first-hand knowledge on printing for public relations practitioners. Registration is open at www.fpra-orlando.org.
Printing is often a critical component of multimedia public relations campaigns, but managing print production can present many challenges such as making sure you are using a highly skilled printer, choosing the proper paper and finishing methods, coming up with creative design ideas and utilizing the most cost-effective processes.
During this presentation and tour you will learn:
- How to select a printer to ensure you receive a high-quality product and one that is committed to the environment;
- The four-color printing process, including why making that last-minute change is such a big deal;
- Options such as paper, aqueous, cutting, binding and other finishing methods to make your project unique;
- Tips for saving your company money.
designer’s press, inc. (www.designerspressinc.com) is one of the largest privately held print companies in Orlando. Over the past two decades, it has served a growing number of local and international clients across attractions, business, technology, utilities, health systems, associations and design firms. It is Triple Certified with The Forest Stewardship Council (FSC), The Sustainable Forestry initiative (SFI) and The Programme for the Endorsement of Forest Certification Schemes (PEFC).
11:30 – noon – Registration
Noon – 12:30 – Lunch and Printing Introduction
12:30 – 1:30 – Tour
6305 Chancellor Drive
Orlando, FL 32809
$15 members, $20 nonmembers, $10 students
Since this event is on a Friday, casual dress is welcome.