How to Use Video to Propel Your PR Message

March 8, 2010

featuring David Beatriz
President and Senior Producer, Planet Digital

Thursday, March 25
8 a.m.
– Registration/Breakfast Buffet
8:30 a.m. – Presentation
As a reminder, this is a breakfast meeting. Wake up calls are available – well, not really – but coffee will be provided at 8 a.m. sharp.

University Club
150 E. Central Blvd., Downtown Orlando

New pricing: $15 members, $20 nonmembers, $10 students

The consumption of media has shifted to online video, where viewers have longer interaction times, higher recall and increased conversion rates. Learn how to develop online videos that will best engage your audience and get your brand’s message heard. David Beatriz of Planet Digital will discuss:

* How videos are captured, edited, and published
* Low-cost solutions for creating video
* The emerging and easy way to present and promote live events
* Publishing platforms
* What’s next with mobile and video

David founded Planet Digital in 1996. As President, his goal is to unleash and integrate the talent of creative and technical expertise within the industry to form a unique culture that provides the client with the best overall solution to meet their key initiatives – every time. David’s philosophy is to enable the knowledge, training and support to the client so they may find the most profitable and practical use of their finished project(s) to its maximum capacity. As senior producer, David is a genuine and proven “solution” provider.

2010 Image Awards Entry Deadline is Friday, March 12!

March 8, 2010

The time has come to celebrate our craft, our colleagues and the innovative results-driven projects we’ve worked on. In other words, it’s time for the 2010 FPRA-OAC Image Awards.

Don’t miss out on a chance to earn an Image Award! Entries are due by 5 p.m. TOMORROW, Friday, March 12, 2010 and can be dropped off at METROPLAN Orlando, located at 315 E. Robinson St., Suite 355 in downtown Orlando. If you have any questions or concerns, please feel free to contact Lenora Spence at or Jennifer Gammage at

Entry deadline is Friday, March 12 at 5 p.m.

Drop of location: METROPLAN Orlando, 315 E. Robinson Street, Suite 355, Orlando, Fla.

Click here to download the call for entries…

Awards Gala is Thursday, April 22

FPRA 2010 Annual Conference

March 8, 2010

The theme of FPRA’s 2010 Annual Conference may be The Big Picture: Bringing PR Leadership and Strategy into Focus, but a secondary tune is striking a cord: Think business. Think Pleasure. FPRA’s Annual Conference is the best professional development value in Florida, delivering tools you can use today for a minimal investment. It’s also a great opportunity to balance work and relaxation. Bring your family and extend your stay for vacation! The event takes place August 8-11, 2010 at Naples Grande Beach Resort. Learn more and register now at

Intern Pursuit

March 8, 2010

In need of an intern? 

Save the date for Intern Pursuit at the Orlando Sentinel

Monday, March 22 from 6-8 p.m.

Recruit the best UCF Nicholson School of Communication students to join your team!

Employers should arrive between 5-5:30 p.m. to set up. Limit displays to table toppers and handouts.

To RSVP, email

Questions? Contact Ryan Sheehy, UCF Ad/PR instructor, at 407-823-2199 or

Member Spotlight: Jamie Floer, APR

March 8, 2010

By Jennifer Izzo

I had the opportunity to speak with the FPRA-OAC Member of the Year, Jamie Floer, APR, regarding the start of her career and her involvement in #HAPPO. Below she offers advice for fellow professionals and a look at how FPRA has helped her grow.

Jamie Floer, APR
Wragg & Casas Public Relations, Inc.
Senior Account Executive

Alma Mater:
University of Central Florida

What was your very first job?
My first professional job after college was at a daily newspaper in Southwest Florida. I was a print journalist for more than a decade before I became a public relations professional.

When and how did you first get involved in the PR profession?
My journalism experience opened the door to public relations for me because I developed an expertise in the utility industry, which I still follow. That expertise led to a position as head of public relations for a national engineering firm that specialized in power, water and solid waste. I built that program from scratch into an award-winning public relations department.

Name one lesson you’ve learned through a difficult situation…
I was laid off suddenly a few years ago. What I learned was not to be naive about layoffs, and not to think that just because you do a good job that it won’t happen to you. In my case, I accepted four Image Awards for my work the day after I got the news I was no longer part of the team. From that, I think everyone should be very proactive and not wait for the inevitable when it comes to corporate downsizing.

If you could give your fellow professionals one piece of advice, what would it be and why?
I always urge my fellow professionals to “pay it forward” because I truly believe in the altruistic outreach that we do as a profession and want to see that never change. It’s karma – you give your best and it will be reciprocated.

What would you say is your biggest accomplishment?
I would say I don’t think I’ve yet attained my biggest accomplishment in my career. In my personal life, I have an amazing husband who supports me in everything I do.

What book(s) do you recommend that PR professionals read?
As my friends know, I am always reading three things at once — something for work, some cerebral fiction and some kind of complete junk. For work right now, I am enjoying Chris Brogan’s take on “Trust Agents” — it’s a good book from a Web legend (it’s also co-authored by Julien Smith) about how to gain trust in the virtual world. I especially liked his “Archimedes Effect” chapter. Good stuff.

How did you become involved with HAPPO (Help a PR Pro Out) and what has been your favorite part?
I was asked to be a Florida champion for the grassroots Twitter campaign #HAPPO because of my passion for helping people find jobs in this tough economy. The effort, which will have follow-ups so stay tuned to, basically tried to start a dialogue between job seekers and employers with opportunities. It is kind of like matchmaking for jobs. My least favorite part is not knowing yet if those matches were made. If there are any success stories out there, please let me know, but that has been hard to track so far.

How has FPRA helped your career and professional development?
I am a past president and feel very strongly that belonging to a professional organization is good for your career. As someone who made the transition from journalism, becoming involved was part of the resources I used to learn about the profession and eventually I attained Accreditation in Public Relations (APR), which I would highly recommend.

Make a Change…Join FPRA

March 8, 2010

Often times, we are overwhelmed and unable to take a moment for ourselves and career.  This happens for many reasons, such as meetings, projects, etc.  But without taking a moment to learn and grow, we ultimately find ourselves looking for change. Today, that change is joining the Orlando Area Chapter of FPRA.

As many of you know, FPRA is a network of public relations professionals who meet monthly to discuss the many trends that are taking place in our field, but it’s really more than that. It’s an organization that invites us to get involved, showcase our talents and work, and meet others who can assist us with daily challenges and successes we experience. More importantly, it’s a resource to help us grow into the leader we are striving to be.

So, if you have not yet renewed your membership, or are looking to join, we have a spot for you. The Orlando Area Chapter also has three membership scholarships available that will cover the cost of your membership.  If interested, please contact Ryan Dumas at

Through FPRA, you’ll make new friends, learn new skills, network with business leaders, and enhance your career!  It’s never too late to join, so act today!