November Luncheon – Measurement and ROI of Social Media

November 12, 2009

As social media has matured and become part of the communications program for many organizations, the focus now turns to measurement and ROI.  If you manage a social media program, how can you show the value of your actions?  

Learn how effective programs measure their results at the Florida Public Relations Association – Orlando Area Chapter’s November 19 luncheon featuring Josh Hallett, an internationally recognized leader in the convergence of social media and corporate public relations. 

For more than ten years, Josh Hallett has been working with emerging Internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies.  Josh is currently a new media strategist at Voce Communications providing social media consulting and development work with brands like Yahoo, Sony Computer Entertainment America, eBay and a number of B2B/B2C firms.

The event will take place on Thursday, November 19 at the University Club (150 E Central Blvd., Orlando 32801).  Registration and networking begins at 11:30 a.m. and the luncheon begins at noon.  Cost is $25 for members, $35 for nonmembers and $15 for students.  To register visit, www.fpra-orlando.org. Registration deadline is Tuesday, November 17.


Need an intern? Find one at Intern Pursuit.

November 12, 2009

Meet UCF’s best and brightest at the 26th Annual Intern Pursuit, hosted by Quotes, the PR Club at UCF on:

Wednesday, November 18, 2009
6-8 P.M. 
Orlando Sentinel
633 N. Orange Avenue, Orlando, Fla.

At Intern Pursuit, you’ll have a chance to collect dozens of resumes and even interview students on the spot!

To RSVP, send your contact name, title, organization, phone number, e-mail, and a brief description of the internship opportunity to:  UCFinternpursuit@gmail.com by Friday, November 13.

Employers should plan to arrive early for set-up.  Also, please limit booth displays to simple table toppers due to the size of the venue and number of employers.  Handouts are strongly recommended.  Additional information is available on the Quotes blog.


Join Image Awards Committee – it’s not too late!

November 12, 2009

It’s not too late! You can still be a part of the 2010 Image Awards Committee! Join Image Awards chairs Lenora Lockett and Jennifer Gammage to help plan and organize this event.

Some items to be discussed at the meeting are prospective locations, brainstorming an exciting theme, a look at what has been done in previous years and of course, a chance to get to know each other. Please contact  Jennifer Gammage at jgammage@cancercarecenter.md for details.


Orlando CVB Special Event: AirTran Say YES to Orlando Airplane Unveiling

November 12, 2009

Whether its a successful PR campaign or special event, have you ever wondered, “how did they do that?”  The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) special event, “AirTran Say YES to Orlando Airplane” Unveiling recently won a Silver Cushman Award and the folks at Orlando CVB were kind enough to share their submission with us.  Below you’ll find the event details and learn more about just how they did pull off this successful event.  Perhaps it might spark an idea for your company/client too.

Best Special Event – Orlando/Orange County Convention & Visitors Bureau Inc. “AirTran Say YES to Orlando Airplane” Unveiling

Objective: In early 2008, the Orlando CVB launched a new marketing campaign “Say YES to Orlando” aimed at increasing awareness of the Orlando brand and to drive visitation to the destination. The goal of the AirTran “Say YES to Orlando” airplane was to increase awareness in the media of the marketing program and to solidify our relationship with Orlando’s home based air carrier AirTran Airways.

Need: Increase awareness and reach of the Orlando brand through an event and partnership that would create visual and media awareness of the “Say YES to Orlando” marketing program. Increase participation with AirTran Airways as a corporate partner.

Execution: The Orlando CVB contacted Orlando based AirTran Airways about the possibility of producing a “Say YES to Orlando” airplane. AirTran had recently promoted Danica Patrick’s first (Indy Racing League (IRL) win with a plane that included a graphic congratulating Patrick on her first IRL win. The design of the aircraft would include the “Say YES to Orlando” logo and a marketing aspect (reduced airfares) would be included to entice travelers to visit Orlando.

After an agreement was reached with AirTran to add the design to the aircraft and provide a reduced ticket to Orlando from specific destinations, the Orlando CVB publicity team worked with AirTran to video tape the application through time lapse photography. An event was developed at an AirTran hangar. To increase possible media pickup, Orlando based entertainment by Cirque Du Soleil was invited to participate in the event and photo opportunity. A photo shoot with Cirque Du Soleil and the “Say YES to Orlando” airplane was arranged. The photos were used along with the press release announcing the partnership.

The media were invited to the AirTran hangar in Orlando for an unveiling of the airplane which included the Cirque Du Soleil entertainers, the Mayors of Orlando and Orange County, and a representative from AirTran. The event included local news organizations from ABC, NBC, CBS and Fox, as well as the Orlando Sentinel, Associated Press, CBS Radio and other local media outlets. The airplane was unveiled by Cirque Du Soleil and then taxied out to its Orlando International Airport gate through a water canon salute.

Video b-roll and interviews along with photos of the event were sent to domestic, international and trade media throughout United States. A video was created and uploaded to the Orlando CVB’s Web site as well as youtube.com.

Results: The “Say YES to Orlando” AirTran Airplane event results included 170 clips with a total ad value of more than $4.13 million and circulation totaled 429,719,437 in media such as the Wall Street Journal.com, Orlando Sentinel, Sun Sentinel, Reuters, Business Journal’s and numerous other Florida papers, television and radio as well as southeastern publications.

The “Say YES to Orlando” AirTran video has been viewed more than 2000 times on youtube.com and was linked to several trade sites and blogs.

Budget: The total budget for the event was $5,000. As part of the agreement, AirTran paid for the application of the logo. There was no cost to the Orlando CVB for the plane and application.

Conclusion: The event and promotion were well received by the media and our partner AirTran. Because of the success of the event and promotion, AirTran and the Orlando CVB are working on another promotion and event. With very little investment of marketing and public relations funds the events outcome and media exposure provided us with a great rate of return – far better than we anticipated. We will continue to look for partnerships and interesting events like this to share the Orlando brand.

** Special thanks to the Orlando CVB for sharing their award submission with FPRA-OAC.


Congratulations Orlando CVB – Silver Cushman Award

November 12, 2009

Congratulations to the Orlando/Orange County Convention & Visitors Bureau, Inc. on winning the 2009 Silver “Most Creative Special Event” Aaron D. Cushman/SATW Public Relations Award.  The Aaron D. Cushman/SATW Public Relations Awards have been established to honor those on the public relations side of the travel business who produce outstanding campaigns that help to bring attention to their hotel, destination or attraction clients. 

Learn more about the Orlando CVB’s winning “AirTran say YES to Orlando Airplane” Unveiling special event here.


Roast & Toast Committee

November 12, 2009

The Roast & Toast committee will have its first committee meeting at 8:30 a.m. on Friday, November 13 at ABC Fine Wine & Spirits, located at 8989 S. Orange Ave, Orlando, Fla. If you’re interested in helping plan the event feel free to stop by or contact one of the chairs for more information. Lorena Streeter can be reached at LORENAS@abcfws.com and Kristy Loper can be reached at kloper@anson-stoner.com.


It’s Membership Renewal Time!

November 12, 2009

2010 Renewal FormIf you haven’t renewed your FPRA membership yet, grab a pen, dig the paperwork out of your in-box and fill in the blanks.

All you need to do to renew your membership is submit the one-page renewal form you received via e-mail from the state office. If your SPAM folder ate it or you didn’t receive a renewal form, please let FPRA-OAC membership chair Allie Stevens know. She can be reached at AStevens@fhbnet.com or 407.849.0100.