Expanding Intern Pursuit Attendance Among Students
By Emily Garcia, Quotes UCF
Walking into the Pegasus Ballroom filled with potential employers was one of the most nerve-racking experiences of my undergraduate career. I could feel my heart race as I walked in through the double doors for the first time. Slowly, my nerves settled behind the conversations I had. Even though this is my third Intern Pursuit, I still feel butterflies in my stomach. Each time it gets a little easier and easier, but this time, I had an advantage; I was a part of hosting Intern Pursuit.
In January, I joined the executive board of Quotes to serve as the director of communications. As such, I manage and produce content for all our social media platforms including Facebook, Instagram and Twitter. As this year’s Intern Pursuit rolled around, the Quotes board came together to plan how to increase student attendance. We decided to launch a new campaign to feature sponsored internship programs.
Through this campaign, employers were given the chance to highlight their internship positions on all three of our social media pages, receive a blog post on quotesucf.com and reserve their table ahead of time. Within the three weeks leading up to Intern Pursuit, our graphic designer, vice president, webmaster and I worked tirelessly to promote our new offer and post featured internships online. We received five offers including Orange County Public Schools, SIX the Agency, CCH Marketing, AdventHealth and Curley & Pynn.
In total, the five social media posts gathered over 2,500 impressions and 450 engagements across all three platforms. And our efforts to boost event attendance succeeded – we had over 230 students attend, a 13 percent increase from fall semester. It was such a joy to see my classmates and friends networking to find their next opportunity. The next day, I took an impromptu survey and asked “How did Intern Pursuit go last night?” I was met with glowing faces as they explained the upcoming interviews they had planned. This is why Intern Pursuit is so important. It connects students to their next adventure and provides endless opportunities for our futures. I’m so glad to be a part of it all.
Click below to expand and view images from Intern Pursuit.