Quotes Corner

April 5, 2019

Expanding Intern Pursuit Attendance Among Students

By Emily Garcia, Quotes UCF

Emily Garcia

Walking into the Pegasus Ballroom filled with potential employers was one of the most nerve-racking experiences of my undergraduate career. I could feel my heart race as I walked in through the double doors for the first time. Slowly, my nerves settled behind the conversations I had. Even though this is my third Intern Pursuit, I still feel butterflies in my stomach. Each time it gets a little easier and easier, but this time, I had an advantage; I was a part of hosting Intern Pursuit.

In January, I joined the executive board of Quotes to serve as the director of communications. As such, I manage and produce content for all our social media platforms including Facebook, Instagram and Twitter. As this year’s Intern Pursuit rolled around, the Quotes board came together to plan how to increase student attendance. We decided to launch a new campaign to feature sponsored internship programs.

Through this campaign, employers were given the chance to highlight their internship positions on all three of our social media pages, receive a blog post on quotesucf.com and reserve their table ahead of time. Within the three weeks leading up to Intern Pursuit, our graphic designer, vice president, webmaster and I worked tirelessly to promote our new offer and post featured internships online. We received five offers including Orange County Public Schools, SIX the Agency, CCH Marketing, AdventHealth and Curley & Pynn.

In total, the five social media posts gathered over 2,500 impressions and 450 engagements across all three platforms. And our efforts to boost event attendance succeeded – we had over 230 students attend, a 13 percent increase from fall semester. It was such a joy to see my classmates and friends networking to find their next opportunity. The next day, I took an impromptu survey and asked “How did Intern Pursuit go last night?” I was met with glowing faces as they explained the upcoming interviews they had planned. This is why Intern Pursuit is so important. It connects students to their next adventure and provides endless opportunities for our futures. I’m so glad to be a part of it all.

 

Click below to expand and view images from Intern Pursuit.


Member PRofile: Kimberly Allen

April 5, 2019

Kimberly Allen
Communications Coordinator, Seminole State College of Florida

Give a brief explanation of your job.
As communications coordinator, I manage internal and external communications efforts for Seminole State – everything from news releases and ad copy to marketing materials and executive updates. I coordinate the promotion of college and community events to the media, as well as the content, development and use of the Seminole State website as a primary marketing, informational and recruiting tool for the college. I also serve as a PIO on the college’s Emergency Response Team.

How long have you been a member of FPRA and why did you join?
I joined FPRA in 2009 when I started my job at Seminole State. With my background in journalism, I needed to build my PR skills. My colleagues, who were already FPRA members, encouraged me to join because of the networking and professional development opportunities.

What has been your favorite FPRA event so far?
I really enjoyed the most recent Board Installation Breakfast. It was exciting to learn about and celebrate the achievements from the past year and to hear the vision for this year. It’s a reminder of the impact FPRA has on our profession. Plus, it’s a great way to reconnect with your peers if you’ve been away for a while.

Tell us about an exciting achievement (personal or professional).
With the solar eclipse in 2017, I had the awesome opportunity to co-lead a PR campaign for a viewing event at Seminole State’s planetarium. There was a lot of planning involved for this rare occurrence, but it was one of our most successful campaigns, garnering coverage from every major, local TV station and drawing a record crowd of about 15,000 people to our Sanford/Lake Mary Campus. The campaign earned gold in the National Council for Marketing and Public Relations (NCMPR) 2018 Medallion Awards.

What was your first job?
I had a summer job as an office assistant at St. Johns River Water Management District.

Fun fact:
I’m a proud military brat and grew up on an Air Force base in Germany. I wish I had learned to speak German, but growing up there was a wonderful experience.

Contact Information:
allenk@seminolestate.edu