Member PRofile: Jacqueline Kooser

August 11, 2016
Jacqueline Kooser

Jacqueline Kooser
Social Media Coordinator
Evōk Advertising

Give a brief explanation of your job. 

As a social media coordinator, I work with the account managers and social media manager in order to manage social media profiles across a variety of platforms for our clients. My day-to-day duties consist of creating engaging content for our clients’ audiences, creating and monitoring paid social media advertisements for our clients, and reporting on analytics across all platforms. I analyze and communicate the success of social media engagement and reach with the client and my manager in order to create new strategies, copy and calls to action each month to further the success of our clients.

How long have you been a part of FPRA? Why did you join? 

I was a student member and board member of the FPRA student chapter at The University of Central Florida for 3 years. I joined the organization to better familiarize myself with the industry, meet key players in the Orlando community, and to network with PR professionals in the area! This will be my fourth year being involved with this organization, and I couldn’t be more excited to be a part of it!

What was your favorite FPRA event?

My favorite FPRA event would have to be the Orlando Area Chapter’s Media Mashup! I was unable to attend this year, but after attending last year’s successful event, I walked away with so much knowledge gained. I really enjoy how the community comes together, from the newsroom side and the PR side, to learn from one another and to enjoy each other’s company.

Tell us about an exciting achievement.

An exciting achievement for me was earning my APR Student Certification this Spring of 2016! I took a course at UCF that prepped me for the certification exam, and it was truly a great experience to pass the exam and come full circle with what I learned freshman year, and all the experiences gained over my 3 and a half years in college, including internships and course work.

What was your first job?

My first job after college was a full time graduate internship at a prestigious communications firm in Cleveland known as Dix & Eaton. After the program was complete, I leaped back to Orlando to fill the shoes as social media coordinator at evōk!

Tell us something people may not know about you.

A fun fact about me is that I am a HUGE Cleveland sports fan! Born and raised in Northeast Ohio, I was brought up to be a diehard fan, so it’s safe to say that I am still fan-girling over the Cavs National Championship win! GO CAVS!

Contact info:
(352) 552-6119

Chapter Rewind: Media Mashup

August 11, 2016
2016 CFL FPRA PRSA Media Mashup by 106FOTO-079-X3

FPRA Orlando President, Laura Kern, APR, Javier Correoso, Public Affairs Manager for Florida, Uber Technologies, and Lauren Leetum, APR.

Chapter Rewind | By: Elyssa Wiener


This year’s Media Mashup was a huge success and a phenomenal networking opportunity, not only for industry professionals but also for students. The first speaker came to us from Uber to discuss crisis communication. Listeners learned tips on dealing with media when it comes to a crisis, and how to present yourself as a company spokesperson. This was a great learning opportunity for students because it showed how a large company like Uber handles a crisis and how a PR professional would handle a situation that isn’t necessarily ideal. One of the biggest takeaways from this speaker was no matter what, always start with the most important message. This is a great tip for students who might not know how to handle an in-person interview or deal with a company crisis that’s being shoved in their face.

2016 CFL FPRA PRSA Media Mashup by 106FOTO-098Later on, we attended a panel discussion entitled “Breaking Through the Clutter” where we learned that recently, digital is becoming more important than print in the news industry. Since everything is becoming more digital, there is a huge push for video-related material to be used in addition to news stories. This is great news for students, most of whom are already well versed in apps and programs such as GIFs, Boomerang or other graphics that can be used across all mediums

2016 CFL FPRA PRSA Media Mashup by 106FOTO-188The networking portion really kicked off when attendees got the chance to break off and meet with speakers they were interested in, in a speed-dating fashion. Some of the professionals available were from People Magazine, The Daily City, iHeart Radio and much, much more. Getting the opportunity to choose who you want to learn from and ask any relevant questions you can think of was an incredible opportunity. Students were able to get a handle on how communication jobs are run in different fields which is an experience that can never be topped. To look back at the event, check out #mediamashup16 and don’t miss out next year!

2016 CFL FPRA PRSA Media Mashup by 106FOTO-279-X3

FPRA Orlando President, Laura Kern, APR, President-Elect Alayna Curry, APR, Cristina M. Calvet-Harrold, APR, Julie Hall, APR, Alyson Lundell, APR, CPRC, Vice President Accreditation Jeff Grainger, APR, Beth Swanson, APR, and Lauren Leetum, APR.

2016 CFL FPRA PRSA Media Mashup by 106FOTO-084-X3

Vice President of Professional Development & Media Mashup, Heather Smith, APR and Vice President of Professional Development & Media Mashup, Maria Isabel Sanquírico

2016 CFL FPRA PRSA Media Mashup by 106FOTO-124-X3

Mark Schlueb and State President Roger Pynn, APR, CPRC – 2016 Media Mashup

Click here for more 2016 Media Mashup photographs.

President’s Message

August 11, 2016
Laura Kern

Laura Kern, APR, FPRA Orlando Area Chapter President

Dear Orlando members,

It’s been such a pleasure serving our chapter as president this year. I am very proud of all we’ve accomplished. Our chapter’s 21-member board of leaders were so impressive in their responsibilities and willingness to go above and beyond with helping each other and the entire chapter.

Here are just a few of their accomplishments this year:

  • Our monthly professional development meetings moved around our region and record numbers of members came out to network and learn together.
    • And, we held our first live streamed program with nationally recognized social media and branding expert, Ted Coiné
  • More than 100 PR practitioners came out to Central Florida’s Media Mashup this year, which brought back our media roundtables and incorporated more digital tactics for today’s PR pros.
  • Orlando’s membership remains strong, with more than 100 talented professionals who understand the importance of continued professional development
  • We welcomed four new APRs and one CPRC to our ranks this year.
  • You will soon see the fruits of much behind-the-scenes labor during the past year, when we reveal our brand new website. Stay tuned!
  • Supporting a thriving student chapter at UCF, Quotes grew to be 60 members strong, and many students regularly attend our professional events looking to learn from our members.
  • This year’s Image Awards was another amazing night to celebrate all we accomplished in our careers, with 66 percent of submissions winning an award.

What an amazing year! Through the board’s dedication, the Orlando Chapter is stronger than when we started. I’m so thankful for our board and supportive members, for your hard work and answering the call when volunteers were needed.

I hope you will join me in celebrating their accomplishments at this month’s breakfast on August 25 where we will also be installing our new leadership team led by Alayna Curry, APR. I’m confident this new group will take the chapter to even greater heights.


Laura Kern, APR
FPRA Orlando Area Chapter President

Contact me anytime!