Chapter Rewind: January Backstage Pass, Orlando City Soccer Club’s New Stadium

February 14, 2017

Orlando City Soccer StadiumBy Jacqueline Kooser

On January 26th, the FPRA Orlando Area Chapter gathered in the heart of Downtown Orlando to take a hard hat tour of the new Orlando City Soccer Club (OCS) stadium. As members buckled into their helmets and zippered up their safety vests, OCS Senior Director of Communications, Jackie Ramos, shared insightful information about all of the public relations efforts that have not only gone into the construction of this stadium, but the overall success of the OCS organization as a whole.

From working with her team to make a media event out of every fan experience, to having conversations with current local media outlets to ensure that they are included in big news – the OCS communications team has been hard at work for the past few years in order to get them to where they are now.

Walking into the new stadium with the construction crew started off by heading up a few levels to show us the field. The first thing members saw as they gazed out over the turf was the ‘ORLANDO’ text covering the wall of purple seats on the opposite side. Behind it, the skyline of the City Beautiful. It all came together – the lights, the big screen, the crazy crowd section and the skyline – it was like a painting of what Orlando stands for – community. As we toured the offices, future restrooms and eating areas, the construction crew’s pride for their hard work beamed through their smiles.

As they took our members down to the field, to be face to face with the turf, I couldn’t help but think how awesome it was to be getting this back stage experience from a team that was so genuinely proud to show their hard work to us. While down on the field, we were able to take a look at section 12. This section has been color coded in rainbow order in honor of the 49 lives taken from our city this past June. Seeing the seats with the #OrlandoUnited text on each chair made me realize that this stadium, the construction crew, and all the communication efforts put into it, isn’t just for our city’s soccer team. It’s for the people, the city, that has helped bring this organization to reach their goals: becoming an MLS team with a home of their own.

After the tour, members headed to the Broken Cauldron for food and drinks. We talked about work, the tour, our lives outside of the office – we connected, just like our city continues to do over and over again, whether it is over tragedy or triumph.

January’s event wasn’t just about public relations – it was about being together, supporting our city and supporting one another. Thanks for the experience, Orlando!

Advertisements

Quotes Corner

February 14, 2017
Taylar Freitag

Taylar Freitag
President, Quotes UCF

By Taylar Freitag
Quotes President

Intern Pursuit is March 20! Sign up here.

With a new year comes a new executive board (featured below). I have high hopes for the team that Lindsay Hudock and Elyssa Wiener put together.

So far we’ve had a successful meet and greet event at Pop Parlour in which we recruited 10 new members and were able to mingle, bounce around ideas for events with our new recruits and eat gourmet popsicles. I had a popsicle with goat cheese in it and surprisingly, it wasn’t the worst thing I’ve ever tasted.

Earlier this month, we had lunch with FPRA professionals at Smokey Bones and toured Big Vision, the company at which our previous president Elyssa works, and Consensus Communications, which was recommended to us by Jonathan Gabriel – yes, you probably know him. I am going to go out on a limb and say the tours were a massive success and the best we’ve ever had!

It is important that the team and I deliver experiences that no other club on campus can replicate. We want this club to help students better understand what it means to be a public relations professional. We do this by going on multiple tours each semester to showcase the wide variety of opportunities each student has. We also want to network and get to know people on a real and personal level. My fellow officers and I intend to learn as much as we can about as many members as we can so that we are better able to focus our tours and speakers on topics we feel our members would be interested in. In the end, we hope that when our members look back on their career at UCF, they find that Quotes played a vital role in their post-graduate success.

I look forward to all the opportunities afforded to us this year and, of course, to getting to know the Orlando chapter of FPRA. I hope to see you all at the next event!

Daniel Abou Diab

Daniel Abou Diab
Vice President

Alyssa Harrell

Alyssa Harrell
Director of Events

Karina Saad

Karina Saad
Webmaster

Ashlee Winn

Ashlee Winn
Director of Membership