Quotes Corner

February 8, 2018
Taylar Freitag

Taylar Freitag, President, Quotes UCF

Reflection on the Past Year and Hopes for the Upcoming Semester

By Taylar Freitag, President, Quotes UCF

I am beyond proud of what our Quotes executive board has done this past year. As of December, membership has increased by 23 percent, and we are now the largest student chapter of FPRA, not to brag. Of course, we still have a ways to go. In an effort to get more students involved, we have planned more tours and fewer speaker meetings. While we love our speakers, we find it is more difficult for students to justify coming back to campus for an hour meeting, especially around testing time.

We are diversifying our tours. We want our students to have a wide array of experiences so they have a better understanding of what path they are interested in taking. This past year, we toured new places including Universal’s Volcano Bay, Seminole County Sheriff’s Office and Adventist Health.

Our attempt to reinvent the club has not come without pitfalls. For Intern Pursuit Fall 2017, we experimented with a “passport” students would fill out by asking for a signature from various types of companies (i.e. government, agency, nonprofit). The idea behind it was that it would encourage students to venture to the companies they would not have considered otherwise. Unfortunately, this was unsuccessful; we only had a handful of passports completed and turned in.

In January, Quotes held its very first fundraiser at Tijuana Flats. Members and FPRA professionals came out to support the club, and we chatted and caught up over tacos before the semester got a hold of us all. Another first for Quotes came later that same week when we collaborated with Ad Club on a social at Lake Claire, which turned out to be a huge success despite the chilly weather.

This semester we are focusing on our ambassador program. Ambassadors play an enormous role in promoting the club and getting the word out. While we have always had ambassadors, it was unclear what exactly their role was. To encourage students to become involved in the program, we have created a Facebook group where we can privately interact and share our ideas for upcoming events. Ambassadors are now the first to know when events are confirmed and we give them priority sign up. Additionally, this semester, we have arranged a professional development experience at Curley & Pynn that is exclusive to our board and ambassadors.

I am excited for all we have accomplished in this past year and I hope this momentum never slows.

If you would like to show off your workspace to our student members, please contact me at quotespresident@gmail.com.

If you are a student and would like to get involved in our ambassador program, applications can be found here.


Chapter Rewind | Backstage Pass at EA SPORTS

February 8, 2018

Touchdown! For FPRA Backstage Pass at EA SPORTS

By Bailey Morris

Last month, FPRA members got a behind-the-scenes look at Electronic Arts (EA) Tiburon, one of the many worldwide studios for EA SPORTS, located right here in Orlando. The team at EA Tiburon develops some of the most popular video games for fans of all ages, including Madden NFL and NBA Live.

Daryl Holt, vice president and head of operations for EA SPORTS, gave a stellar presentation about EA’s communications strategies and tactics in the business of gaming. Holt provided insight on Generation Z and their gaming habits, as well as EA’s goal to be a “player-first” company. We were also surprised to learn that the gaming industry is bigger than both the music and movie industries combined!

After a quick Q&A, we took VIP tours around the studio. Highlights included EA’s unique and collaborative meeting spaces, (including their cereal bar!) and their in-house sound booth, where professional sports broadcast announcers record content for EA SPORTS games.

One of my favorite stops was the motion capture facility, where EA brings in professional athletes to have their movements recorded for the game. When filming these sessions, they also use a cameraman instead of a camera on a tripod in order to emulate the camera movements and pans that viewers see when watching sporting events live on TV.

We’d like to extend a huge “thank you” to Daryl Holt and the team over at EA for helping make this awesome event possible.


Member PRofile: Kali Hammond

February 8, 2018

Kali Hammond
Community Relations Coordinator for the Seminole County Sheriff’s Office

Give a brief explanation of your job.
I coordinate programs and public relations campaigns designed to connect with community members through education and crime prevention. I also assist in managing the day-to-day operations of the branding, marketing, and communications functions of the Sheriff’s Office which include developing creative, informative and entertaining communications across multiple social and digital media platforms. I provide leadership and direction for agency events, initiatives and press conferences. I also serve as one of the main points of contact for the development, production and maintenance of the agency’s internal and external communications to include agency reports, publications, social media and the external website. In the past few months, I have started to take on some of the media responsibilities with our agency and am working towards becoming one of our spokespersons.

How long have you been a member of FPRA and why did you join?
I am a new member to FPRA and just joined in December! I have participated in a number of the online webinars and really enjoyed the varying content. I joined FPRA to broaden my scope of the public relations field and am looking forward to attending meetings and the annual conference. I have heard such great things about the networking, professional development and leadership opportunities FPRA has to offer and can’t wait to get more involved.

Tell us about an exciting achievement (personal or professional).
I have been lucky to have a few personal and professional achievements. The personal achievement I am proudest of occurred from August 2014-July 2015. My husband and I spent the first year of our marriage 6,000 miles apart while he served our country in the United States Army deployed to the Middle East. That year tested us both and made us stronger. If we can get through that, I believe we can get through anything! On a professional level, I have been blessed with great achievements over the past few years. In August, I had a unique project come my way. We transitioned a long-standing program to the Sheriff’s Office. We hosted the 2017 Drug-Free Red Ribbon Art Contest for 5th-8th graders in Seminole County. Students were asked to design posters illustrating the importance of healthy, drug-free living. With this being the first year we hosted it, we had an overwhelming response! The selected winning artwork is currently displayed on the back window of our school resource deputies’ patrol cars and the grand prize winner’s artwork is displayed on a digital billboard on the north corner of Highway 17-92 and State Road 434 (go check it out!) through the end of February. This project was by far one of the most rewarding projects I have had the chance to be a part of!

What was your first job?
My first job was working at a small local photography studio throughout high school. They contracted with the local schools to do all of the yearbook photos and senior pictures. Working for this company gave me my first taste of print and digital media. The skills I acquired then (customer service, Adobe Photoshop, graphic design and public relations) have come in handy in recent years as I joined the Sheriff’s Office team.

Fun fact:
I am a triplet! I have two sisters and we are very different, from our looks to our choice of college (they went to the University of Florida and I went to Florida State-Go ‘Noles!) to our professions. All of our names also end in “i”. Most people hardly ever believe us because we are SO different.

Contact Information:
khammond@seminolesheriff.org
407-665-6700 (desk) or 407-402-0312 (cell)