Give a brief explanation of your job.
My position is tasked with formulating and implementing social media strategy for the UCF College of Medicine at Lake Nona. I create and post visual content – imagery, graphics, video – and monitor and respond to conversations happening around the college, UCF Health and the Burnett School of Biomedical Sciences. I am also involved in designing flyers and other publications, updating the website, and writing and editing stories for news.
How long have you been a part of FPRA? Why did you join?
This is my first official year as part of FPRA! I just joined this spring, though I’ve been to some previous events prior to becoming a member. I wanted to be a part of this organization in order to network with other communications professionals and really develop those strong relationships in the community.
What was your favorite FPRA event?
I would say the Media Mashup. There’s always really interesting panel discussions and speakers covering the gamut of media, and this year is no different! Folks from Uber, PlayList Live, the Orlando Sentinel and iHeart Radio will be there, just to name a few.
Tell us about an exciting achievement.
I was recently promoted to a new position at the College of Medicine, so that’s pretty exciting! I’m looking forward to taking on new challenges and growing as a professional. In addition, I’ve been experimenting with Slack, a popular team messaging app, to build a community of higher education folks in public relations and social media. I started the community this past December, and we currently have over 140 participants from colleges across the United States, the United Kingdom, Canada, Belgium and Australia.
What was your very first job?
My very first job involved working as a bagger at Old Time Pottery. Although it didn’t pay a lot, I picked up some valuable lessons in customer service and being able to communicate with people and make their day just a bit brighter than it was before.
Share a fun fact that people may not know about you.
I used to karaoke – I’ve done Metallica and Billy Idol before! I also love binge watching shows on Netflix when I have time – House of Cards and Daredevil are two of my favorites.