BREAKFAST KEYNOTE | USTA
Trina Singian – United States Tennis Association – @USTA
Trina Singian is the Director of Corporate Communications for the United States Tennis Association (USTA), leading the communications for Community Tennis and the USTA National Campus. In this role, Singian is responsible for driving awareness for USTA’s national grassroots tennis initiatives and launching and managing the public relations strategy for the USTA National Campus, the new Home of American Tennis. Additionally, she manages the publicity strategy for US Open’s celebrity, food, fashion and green initiatives.
During her tenure, Singian has directed the communications efforts for the USTA’s 17 Sections to ensure consistency in messaging from the national to local level for key programs. Previously, she led the marketing, communications, sponsorship and membership at USTA’s Florida Section.
LUNCH KEYNOTE | Orlando Economic Partnership
Jennifer Wakefield, APR – Orlando Economic Partnership – @jenwakefield – @ORLpartnership
As Vice President of Marketing & Communications, Jennifer manages the strategic marketing and communications efforts of the Orlando Economic Partnership, including providing counsel to the organization’s executives and board officers. She also is managing the new regional business branding initiative.
Jennifer has 15 years of experience in marketing and communications and holds her accreditation of public relations (APR). Results of her media relations work have appeared in New York Times, Wall Street Journal, Business 2.0, CNET, BNET, CNN.com, USA Today, and more, as well as regional, national, international media outlets and industry trade publications.
Prior to her work at the Orlando Economic Partnership, Jennifer worked as the public relations manager for METROPLAN ORLANDO where she was responsible for media relations, marketing and public involvement. She has received numerous local, state, national and international awards for her work. She serves on the marketing committee for Visit Orlando, and is involved with the Public Relations Society of America (PRSA Orlando) and the American Marketing Association.
[Keynote Panel of Obassadors with Jen Wakefield]
- Brendan O’Connor – Bungalower – @bungalower
Brendan Bunting O’Connor is the editor-in-chief of Bungalower.com and the Social Justice Art Project Manager for local non-profit, ArtReach Orlando. O’Connor moved to Orlando in 2008 from Canada to earn a degree in Environmental and Growth Management Studies at Rollins College. He is an entrepreneur, artist, and consummate lover of Orlando.
- Whitney Gonzalez – &Barr @citywhit
Whitney is a writer who has found her niche in social media and digital marketing. With six years of brand social media experience under her belt, having previously worked with organizations, including Walt Disney Parks and Resorts, Sony PlayStation and Orange County Government, she has the aptitude to create engaging online communities and to identify passionate brand influencers. Currently, Whitney leads social media strategy at &Barr, supporting programs for the YMCA of Central Florida and the University Club of Orlando.
- Jon Busdeker – The Collective – @jonbusdeker
Jon Busdeker is a former multimedia reporter at the Orlando Sentinel, WESH-TV, The Huntsville Times and the Lynchburg News & Advance. After more than a decade working in the news business, Busdeker is now a freelance writer and videographer. He is also the co-founder of The Collective, a new group made up of Central Florida’s most passionate nonprofits leaders and social change agents. He contributes to Bungalower.com and co-hosts the radio show, “Bungalower and The Bus,” which airs on Real Radio 104.1.
- Jen Vargas – Central FL Top 5 – @jenvargas
As the producer and host of the Enzian Film Slam, Jen oversees filmmaker outreach, programming and hosting duties for this monthly local filmmaker screening series at Enzian Theater. Aside from film, Jen has over ten years of social media and blogging experience, serving as managing editor of @CentralFLTop5 and contributing content to various other social media platforms. An active and passionate Orlandoan, Jen was selected by the Orlando Sentinel as one of their 100 most influential people in government, politics, and culture.
- Pump Up the Pitch
Interested in hearing how to revamp your press releases, and craft attention-grabbing pitches? In this session, learn how to find new angles for recurring news items or events, and tips on how to use hard-hitting numbers to track the rate of return on a PR pro’s efforts. Additionally, our panel of experts will reference recent events and case studies to explore ethics in PR, marketing and publicity. Panelists will include broadcast media members, as well as former print reporters now in the PR industry.
- Media Training for the C-Suite
Often-times when a member of the media is knocking on your organization’s door, they’re asking for an interview with the CEO, or other non-PR representatives of your company. But before your boss steps in front of the mic, it’s always a good idea to provide a little media training. Joel Staley is an expert in training c-suite executives, government leaders, celebrities, professional athletes and brand spokespersons to deliver effective media interviews, public speeches and sales presentations. Join us for this interactive breakout where you’ll learn how to prepare the top-dogs in your organization to respond to media inquiries.
- PR Pro to Video Pro
Now more than ever, PR pros are having to wear many different hats — and one of those hats is “video producer”. In this interactive session, hear from Jenny DeWitt, Social Media Manager for the University of Central Florida, on how to take your video content to the next level. Learn about the basics of video scripting for short and long-form content, gear that improves shooting video footage on your cell phone, and much more.
- Back to [Media] Basic
Geared toward newer PR professionals and students, this panel of seasoned pros will provide insight on how to foster relationships with journalists, make an effective pitch, and how to organize and coordinate a successful press conference. Panelists will include former and current media members who will illustrate the professional relationship between PR pros and journalists.
- Speed Networking Roundtable
Back by popular demand! Grab plenty of business cards, and get to know some of the movers and shakers in Central Florida’s media scene in our Speed Networking Roundtable. We’ll have representation from local print, broadcast, and online media.
- LaFontaine Oliver – WMFE
- Paula Machado – InfoMas
- Aaron Sanders – WESH 2 news
- Michelle Burdo – Media Trainer
- Joe Ruble – WDBO
- Ginger Gadsden – WKMG anchor
- Emilee Speck – WKMG digital
- Jen Vargas – Central FL Top 5
- Barry Glenn – Orlando Magazine
- Scott Fais – Central Florida News 13
- Jon Busdeker – The Collective