Member PRofile: Holly Cammisa

June 13, 2018

Holly Cammisa
Account Coordinator, CCH Marketing

Give a brief explanation of your job.
In my role, I create and solicit content for social media channels, maintain online reputations for multiple high-profile clients, coordinate media relations and ensure brand consistency on all projects.

How long have you been a member of FPRA and why did you join?
I joined FPRA last October to connect with industry professionals. There’s no better way to learn than by networking with talented peers.

What has been your favorite FPRA event so far?
My favorite event was Defending the National Championship. As one of UCF’s 2017 alumKnights, it was exciting to learn the communication strategy behind our undefeated football season. Charge on!

Tell us about an exciting achievement (personal or professional).
I was honored to be a 2017 recipient of the Golden Quill Award for outstanding AP style writing from UCF’s advertising/public relations program.

What was your first job?
My role as an account coordinator at CCH Marketing is the first full-time position I’ve held since graduating in December 2017. I enjoy working with my colleagues because they continuously motivate me to do the best I can to meet my clients’ needs.

Contact Information:
holly@cchmarketing.com


Chapter Rewind | PR Consultant Panel

June 13, 2018

Relationships Are a Two-Way Street

By Kacie Escobar

As much as I’d like to believe myself to be the next Paul Rand (designer of IBM, UPS, ABC and other world-famous corporate logos), the truth is my graphic design skills don’t go much further than a customized template in Canva.  While this often does the trick, I’m smart enough to know when it’s time to call in the big guns.

It’s not uncommon for public relations practitioners to partner with colleagues when work requires the development of certain assets outside our wheelhouse.  From bosses to co-workers to agency clientele, we all service “clients” every day, yet it can be easy to forget what it takes to be a good one.  Thanks to Evolve Design Group’s Mark Calvert, CDB Productions’ Vivian Richardson and Macbeth Studio’s Jim Hobart for serving as guest speakers at our May breakfast meeting and reminding us how to behave when the tables are turned.

Here are some key takeaways from the discussion:

  • Check your expectations.  Key to a successful partnership is realistic expectations – not just deep pockets.  It can be equally rewarding to work with a small company on a tight budget if their expectations are realistic and they understand the value of services being rendered.  Good clients realize the finished product is often more complicated to create than it looks.  They also understand that no one works for free.
  • Don’t try teaching a cat to fetch.  Get a dog.  In other words, do your research to ensure the vendor is a good fit for your project.  If you don’t already have vendor relationships, Google should be your best friend.  Conduct research to find vendors who deliver the service you seek.  Review their case studies and portfolios, years of experience and staff size, and narrow down the list based on your priorities.  Check references if their client list is public.  Only then will you be ready to reach out.
  • Know what you want.  What does success look like to you?  Define what you want to accomplish before reaching out.  Develop a project brief summarizing your vision, including the problem or opportunity you face, the audience you aim to reach, your plan to use the deliverables, ideal timeline and budget.  Your vendor will then have enough information to provide educated recommendations and guide you in the right direction based on their expertise.
  • Trust.  No one likes being micromanaged.  Before you jump in to control the creative process, think about how much time and money your partners have invested into honing their craft, and why you’ve called upon their expertise rather than attempting to do the work on your own.  The best clients provide constructive feedback and respect the creative process.

Just like any relationship, the client-vendor relationship is a two-way street.  Next time you’re looking to engage a vendor, I hope you’ll consider these insights.

 


Quotes Corner

June 13, 2018

Applying to Internships Abroad

By Daniel Diab, Vice President of Quotes, the PR Club at UCF

Daniel Diab

Daniel Diab

We all want to take that next step that’ll help us experience new things and new places. By interning abroad you get a feel for different work environments before making the choice of where you want to work after graduating. Unfortunately, we usually lack the confidence it takes to apply abroad. Like many others, I was guilty of thinking I wasn’t good enough despite the reality of things.

We tend to take for granted the prestige we gain from universities in the United States, such as UCF. Just like we tend to think we are not good enough for work abroad, people abroad tend to think the same about working in Florida. What is even more special about programs in our institutions is that we get to intern during the semester. Many institutions abroad might not give their students as much flexibility, which leads to students in the U.S. having more work experience on their resumes.

During the spring semester, I was so caught up with my Orlando internship and midterm exams that I let many of my ideal internships pass me by. I had completed three internships already, and as a senior, I did not want to settle for just anything, so I started thinking of what opportunities I still had left.

I was in Lebanon for the week seeing family when a couple of my friends suggested I find an internship while visiting. I said that if I was going to work abroad I wanted something with a little name recognition. What I hadn’t given much thought to, though, was the fact that many great companies such as Leo Burnett have locations in over 70 countries.

UCF’s Ad/PR program has always been very competitive yet nurturing, and thanks to the events held by the faculty and Quotes, such as Intern Pursuit or resume workshops, I was able to differentiate myself from the crowd. After sending a respectful email with my resume and work samples attached, I was admitted into the Leo Burnett Academy before I knew it. I had not even considered applying to them before, but here I was interning for them abroad.

The Ad/PR program at UCF is very competitive, and because of that, students tend to take themselves for granted sometimes, not realizing the opportunities we have are a privilege many would love to have. The only way to find out is by reaching out. In the worst case, organizations thank you for your time; in other cases, you gain the opportunity of a lifetime.