Member PRofile: Mark Schlueb

March 16, 2017
Mark Schlueb

Mark Schlueb
Sr. Communications Coordinator
University of Central Florida

Give a brief explanation of your job. 
I’m lucky enough to be part of UCF’s News & Information team, a group of pros much smarter than me who I learn from every day. I love working at UCF — it’s such a dynamic place that there’s always something going on. I write stories about cool faculty, from archaeologists to nanoscientists, and students who are so accomplished they make me feel like a slacker when I think back to my own college days. Our team pitches our stories to local and national media, and we handle a huge volume of inquiries from reporters, too.

How long have you been a part of FPRA?
I joined FPRA in 2015 because that’s when I left my longtime job as a newspaper reporter for a career in public relations, and I knew I had a lot to learn. There’s a wealth of knowledge among FPRA’s membership that enables newbies like me to learn from people with decades of experience.

Why did you join?
I joined FPRA in 2015 because that’s when I left my longtime job as a newspaper reporter for a career in public relations, and I knew I had a lot to learn. There’s a wealth of knowledge among FPRA’s membership that enables newbies like me to learn from people with decades of experience.

Favorite FPRA event:
I’ve enjoyed every FPRA event I’ve attended, from the media mashups with PRSA to presentations by PR pros from around Florida. But so far, the 2016 state convention was the most valuable. With sessions on everything from crisis communication to video production to social media, there was plenty to learn. The happy hours weren’t bad, either.

Tell us about an exciting achievement.
I married my best friend and have raised two awesome sons. Also, mayors of two cities have proclaimed “Mark Schlueb Days.” Totally undeserved, but feel free to celebrate.

What was your first job?
My first job was at a Taco Bell in my hometown of Titusville. I saved enough money to buy a beat up Mustang and can still roll a perfect burrito with my eyes closed.

Tell us something people may not know about you.
When people learn I’m the youngest of 10 children, they always ask, “What was it like growing up with nine brothers and sisters?” Loud. It was really loud.

Contact Information:
mschlueb@gmail.com, 407-823-0221 or @MarkSchlueb

 

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Chapter Rewind: February Breakfast – Taking on Tallahassee

March 16, 2017

Chris Carmody, Alayna Curry, APR and Robert Stuart at the Taking on Tallahassee presentation at the Wayne M. Densch Discovery Center at Central Florida Zoo & Botanical Gardens.

Chapter Rewind | By Gabriel Soltren

Economic Development is hot right now. Chris Carmody and Robert Stuart with GrayRobinson spoke about government priorities in Tallahassee. During the Taking on Tallahassee presentation, they explained that 116 million people visited Florida in 2016. However, some in state government want to cut marketing efforts and trim the role of Enterprise Florida and Visit Florida.

Robert Stuart with GrayRobinson explained how to play by the rules when communicating with legislators in Tallahassee.

Are legislators using social media and technology? Yes. They are increasingly posting videos as an alternative to writing press releases. For example, the governor and the house of representatives posted opposing videos to drum up support for and against Florida’s economic development agencies. A new rule banned lobbyist from texting elected officials while working on the chamber floor. Now there is a simple yet effective phone app from Lobbytools that lets lobbyist know when a legislator is available for texting.

Lawmakers are working on legislation dealing with police body cameras, red light cameras, health care issues and medical marijuana.

At the end of the day, there is no substitute for meeting with your representative. “Politicians are always trying to contact constituents,” said Stuart. “Call your local representative’s office and ask them how they want to be contacted.” Carmody and Stuart suggested that constituents stay in touch with their representatives. Legislators are always thinking about re-election and value what voters have to say.

Click here for more event photographs.


Intern Pursuit

March 11, 2017
Karina Saad

Karina Saad

This is how I see it

Whether you have been an intern, supervised one, or both, you might agree with me that no two internship experiences are the same. This is why I have decided to share my perspective as an intern. My journey is one that has been so enriching that it deserves to be told and to have an audience.

This is how I see it: we live in a very competitive world, where standing out and finding opportunities to show what we are made of are scarce. This last word, “scarce,” has hope in it, as no matter how hard it might be to enter the professional world, there is always a door that opens. This internship was that door for me.

My journey started when I was attending one of the monthly meetings that Quotes, the PR club at UCF, organizes. Our guest speaker was Jennifer Bisbee; after listening to her I knew I had to introduce myself. She talked about the day-to-day life of a public relations professional and made it sound as amazing as it was challenging. I knew I had to intern with her organization, Bisbee and Company.

Do you remember the first time you ever visited a museum? I do. I felt like no matter where I decided to turn my head, I would encounter a piece that would make me learn something new, leave me speechless and inspire me. This internship has made me feel the same way.

Bisbee and Company is like a big art museum, and each project I have been able to be part of is like a piece influenced by many hands. Each one tells a story and each one teaches something different. I have had the opportunity to observe and learn from every experience.

No matter how astonishing a museum might be, if the visitor doesn’t have the right attitude, then its value is not appreciated. The visit is meaningless. This also applies to my internship. I feel like no matter how great of an opportunity it might be, if I don’t give my best and try as hard as I can to meet the expectations of those who believe in me, then I’m wasting my opportunity.

Every good museum has knowledgeable guides and information centers so visitors don’t get lost. With this internship, even when it might be daunting to take action on projects that I’ve never done before, I have not felt overwhelmed because of the guidance, patience and goodwill of the team with whom I have worked.

Like that museum I once visited, Bisbee and Company has exposed me to a whole new world full of opportunities and knowledge. Now I must summon the best version of myself to contribute my own “works of art” – to boldly put forward my unique ideas and perspective.