Chapter Rewind: November Breakfast – PR in the Boardroom

November 17, 2016
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Jeff Grainger, APR, VP of Accreditation, Marni Stahlman, President/CEO, Shepherd’s Hope, Amy Cameron O’Rourke, President, The Cameron Group, JoAnn Newman, President/CEO, Orlando Science Center, Kim Lopdrup, CEO of Red Lobster, Dennis Lemma, Sheriff-Elect, Seminole County Sheriff’s Office, and Alayna Curry, APR, President.

Chapter Rewind | By: Gabriel Soltren

The Orlando chapter of FPRA heard from five local chief executive officers who delivered pearls of wisdom to attendees at our “PR in the Boardroom” panel discussion at Full Sail University.

According to the panelists, PR professionals can help their CEOs by asking if they are sure about what they are going to say. Contrary to popular opinion, executives should never say, “no comment.” Problems start with “less than perfect communication,” said a panelist. They suggested that reading statements drafted by legal teams could come across negatively. Instead, executives should practice their remarks.

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Marni Stahlman, President/CEO, Shepherd’s Hope, Amy Cameron O’Rourke, President, The Cameron Group, JoAnn Newman, President/CEO, Orlando Science Center, Kim Lopdrup, CEO of Red Lobster, and Dennis Lemma, Sheriff-Elect, Seminole County Sheriff’s Office.

During a crisis, legal teams should not be the primary voice of the organization. The CEO in charge can provide a stronger voice. For example, after an assault with a deadly weapon, the public will feel more comfort from the words of an armed law enforcement officer assuring them that the situation is under control.

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Kelda Senior and Bailey Morris, Vice Presidents of Professional Development & Media Mashup.

Click here for more PR in the Boardroom event photographs.

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Member PRofile: Allison Reis

November 17, 2016

Allison Reis

Give a brief explanation of your job.
I research, develop and implement strategic marketing plans for physician practices affiliated with Florida Hospital Medical Group, by identifying services and opportunities to increase volumes that yield a positive return on investment.

How long have you been a part of FPRA? Why did you join? #myFPRA
This is my first year in FPRA! I joined to further my professional development; and develop relationships and network with fellow communications practitioners.

Tell us an exciting achievement.
My first promotion at my current job was so exciting and made me feel very accomplished.

What was your very first job?

My first job in the communications field was with The Kurtis Group Ad/PR agency in Jacksonville Beach, Fla. I was assistant to an account executive and I learned SO SO much.

Share a fun fact that people may not know about you.

I started my own business in College…. needless to say, I still had a lot to learn. But it was a fantastic experience.

Contact Info:

Allison.Reis@FLHosp.org
(407)721-3998


Quotes Corner

November 17, 2016

NASA-2016

On October 30, Lindsay Hudock and Lisa Malone, APR, CPRC led a group of Quotes, the PR Club at UCF, members to a behind the scenes tour of the Kennedy Space Center.

On their trip, they toured the Launch Control Center, the Vehicle Assembly Building, and the space shuttle Atlantis. They also visited the launch press site and Space X launch pad, and the room that houses the debris from the Columbia disaster. They heard from the NASA communication team about the Atlantis grand opening campaign, the challenge of communicating through a shuttle disaster and the comprehensive strategy of NASA Press Operations.

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Intern Pursuit

November 17, 2016
Intern Pursuit

Katarina Dos Santos, Multimedia Digital Coordinator for Orange County Government and Whitney Ramirez, Digital Content Coordinator for Orange County Government.

Intern Pursuit | By: Katarina Dos Santos

As a student, I remember attending Intern Pursuit and how nervous I was to find the perfect internship. Rows of tables lined the ballroom with various employers eager to meet me. Year after year, I attended the event as a student and remember how encouraging and welcoming all the employers made me feel. I can honestly say that the internships I got from Intern Pursuit were truly the most rewarding.

This year, I was excited to provide that same opportunity as an employer to a fellow Knight. I wanted to ensure I made them feel comfortable while giving them a platform to share their experience and skills with me. It was extremely gratifying to be able to take my experience at Intern Pursuit full-circle. We are currently interviewing some great candidates for 2017 and I am excited to help these future PR professionals grow and learn from this internship, as much as I learned from mine.