Quotes Corner

October 7, 2019

By Monique Mendez

Monique Mendez

Save the date for Intern Pursuit on October 22 from 5:30-8 p.m. in the UCF Student Union’s Pegasus Ballroom! Register now.

Touring Universal Orlando’s offices and learning the ins and outs of its PR team’s operation? This is exactly what Quotes, the PR Club did on Friday, September 27. This highly anticipated tour brought 20 Quotes members to the offices of the Universal PR team and gave them valuable industry insight into one of the largest theme parks in the United States.

Several team members, including Ali Beemer, Ashlynn Webb, and Alyson Lundell, APR, CPRC, spoke to the students about the structure of the team and each individual’s roles. Each brought a unique aspect to the team that helped them collaborate on large-scale projects, such as The Wizarding World of Harry Potter. This sense of community and teamwork exemplifies the values that a student should inherit in order to be successful in the workforce.

As a sophomore studying advertising and public relations, I gained incredible insight as to what the field of public relations entails and how it can benefit society. I also learned important skills such as having to think on your feet, brainstorming creative ideas for campaigns and working with the media.

A large component of the work done by Universal’s PR team is media relations. Essentially, this involves “selling” your ideas or products to the media. By doing this well, as the Universal team has, they have been able to inspire influencers to visit the destination for media tours, take some media groups into the destination for unique coverage opportunities, and develop campaigns for attractions like Volcano Bay.

Speaking of which, Volcano Bay quickly grew to prominence as a destination water park that guests could enjoy whether they visited the other two parks or not. They introduced the park with a soft open, meaning that it was open for select guests before the official opening. This taught me the importance of not only having a plan but also making the experience authentic and exciting for guests to ensure they feel “part of the process.”

Lastly, the team stressed the importance of professionalism in the industry, while also keeping a harmonious balance between work and life. These are crucial for any individual, whether they choose to pursue public relations or not.

The lessons learned from the Universal PR team were incredibly valuable and will be taken with me as I move through life and the workforce. I want to thank the team for hosting the tour and giving students the knowledge needed to become successful.


Member PRofile: Jose Luis Dieppa

October 4, 2019

Jose Luis Dieppa
Director of Public Relations at Lourdes Mola Solutions

Give a brief explanation of your job.
My role is to connect the clients we represent with the community we want to reach, providing strategic planning, media relations, community revelations and more.

How long have you been a member of FPRA and why did you join?
I have been a member of FPRA since fall 2017. I became an FPRA member in order to connect with my peers, creating new partnerships, and continuing to learn from others in our industry. 2019 has been a great year doing that.

What has been your favorite FPRA event so far?
I have two favorite FPRA events!

Media Mashup, it was great to meet FPRA members and connect with media members, which has led to some wonderful new relationships.

FPRA annual conferences. It was an excellent opportunity to connect with others members and learn from experts in the industry. Furthermore, it was an opportunity to connect and spend more time with members of the FPRA Orlando Area chapter.

Tell us about an exciting achievement (personal or professional).
Living in Orlando for the past 19 years has offered me so many opportunities both professionally and personally. Since I recently joined the Lourdes Mola Solutions team, I am excited to continue to connect and build relationships with our clients and the Central Florida community, statewide and nationwide.

My previous role as PR Executive for a Hispanic Marketing agency allowed me to be a part of numerous amazing projects. I learned the importance of partnerships, research and built meaningful connections with people. The growth that I have earned in the last three years in the PR industry has been gratifying.

On a personal note, I’m proud to serve on the National Association of Hispanic Journalist and Florida Public Relations Association Orlando Area Chapter boards. Furthermore, I am honored to be a volunteer on the communications team for Come Out With Pride and The One Orlando Alliance. Lastly, I’m proud to be an Emmy-nominated journalist (recovering journalist, like I often call myself) and an Image Award winner all in the last three years.

What was your first job?
My first job was dishwasher at Boston Market. Quickly, management moved me to cook and host due to my outgoing personality. It was a fun job.

Fun fact:
I love to travel, read, eat and consider myself Britney Spears’ number 1 fan.

Contact Information:
Jose Luis Dieppa
407-285-6904
Joseluis@lourdesmola.com
Facebook, Instagram and Twitter @joseluisdieppa


President’s Message

October 4, 2019

Megan Paquin, APR, CPRC

It is time to renew your FPRA membership!

With an exciting year ahead, there are so many reasons to renew your membership and invest in YOU. FPRA allows members to leverage an unrivaled collection of resources – no matter your goals now or in the future. After nearly a decade of membership, I am still uncovering new ways the association can help me grow my career.

This month, we are hosting a fun Membership Mixer at Ceviche. I encourage you to RSVP and, while there, consider asking a fellow member what keeps them engaged in FPRA. I guarantee you’ll hear some great stories in addition to learning about new ways you can leverage our network, events and resources to take your career to the next level.

Can’t make it to our mixer? Check out the FPRA Orlando Area Chapter Facebook Group. There you’ll find more informal networking meetups, events our members are hosting and more. Need an invite? Connect with VP of Membership Whitney Gonzalez (whitneygonalez07@gmail.com) or Asst. VP of Membership Ali Beemer (ali.beemer@universalorlando.com) for an invite.

At the state-level, FPRA also offers an abundance of resources to further enhance your membership. Namely, our 82nd Annual Conference in 2020 which will be held at The Ritz-Carlton, Orlando Grande Lakes. You won’t want to miss when hundreds of the state’s top public relations professionals converge right here in our own backyard.

Have questions about renewing? Reach out to me, our membership team or any other member of the FPRA – Orlando Area Chapter’s board of directors. We are proud to be invested in supporting YOU.

Sincerely,

Megan Paquin, APR, CPRC
President, FPRA – Orlando Area Chapter