Member PRofile: Julian Bowman

August 10, 2018

Julian Bowman
Regional Marketing Director at CFE Arena/Spectra Venue Management

Give a brief explanation of your job.
In my role, I oversee the marketing department at the CFE Arena, home of the UCF Knights men’s and women’s basketball teams. This includes social media, PR efforts, media buying and ticket promotions. I also oversee regional marketing efforts and provide marketing support for 11 Spectra managed venues in the Southeast.

How long have you been a member of FPRA and why did you join?
I joined FPRA in August 2017, after a few discussions with Susan Vernon-Devlin and Alayna Curry. I was looking for a way to expand my professional network in Orlando and joining FPRA provided this opportunity.

What has been your favorite FPRA event so far?
EA SPORTS networking event. First off, I’ve been playing EA games since Sega Genesis (did I age myself?), so it was really exciting to tour the company that played a major part of my youth. What stood out most to me was hearing Daryl Holt’s words about how EA Sports is already focusing on the next generation of gamers, Generation Z. It was a reminder to keep an eye on the future of your business, as they are key to staying relevant.

Tell us about an exciting achievement (personal or professional).
For the 2017-18 school year, a few friends and I joined My Brother’s Keeper, a mentoring initiative created by former President Obama to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential. It was always a personal goal of mine to work with minority kids in Orlando, and MBK provided this opportunity.  We mentored sixth graders at Carver Middle School, and plan on working with the same students as they move through middle school.

What was your first job?
Gym coordinator at a local park in Columbia, SC (I was 15 years old).

Fun fact:
I was a walk-on fullback at the University of Missouri. I also used to anchor sports for KOMU (NBC) in Columbia, MO.

Contact Information:
julian.bowman@ucf.edu


Chapter Rewind | Orlando Police Department

July 10, 2018

Breaking News: The Hunt and Capture of an Accused Cop Killer

By Jeff Grainger, APR

Agencies, companies and Public Relations departments can and should break their own news. The Orlando Police Department (OPD) is doing that every day via social media, according to Michelle Guido, OPD’s public information officer. Guido was our host and guest speaker for FPRA Orlando’s June professional development breakfast.

Credit: Chris Gent

The event kicked-off with a surprise guest appearance by Chief John Mina. He stressed the importance of working with the community and being as open and transparent as possible. For a police department, embracing public information not only helps in crime prevention and catching bad guys, but can humanize the police department and spread good news.

Orlando Police Chief John Mina
Credit: Chris Gent

For OPD’s public information office, they focus on breaking their own news. Gone are the times when a law enforcement agency had to rely on traditional media for coverage. On their Twitter page alone, the police department has more than 120,000 followers. That’s a greater reach than the 6 p.m. newscasts of the four network TV affiliates. Michelle also suggested to use news judgement to know when a story will go viral.

The case study she gave was the chase and eventual capture of accused killer Markeith Loyd. From the initial call to the public for residents to be on the lookout for Loyd, to his eventual capture, the story played out on OPD’s Twitter page before there was a chance for local news stations to cover it or for the daily newspaper to break the story.

The event concluded with tours of the OPD Headquarters building, which is less than a year old. The chapter was also very happy to have FPRA State President Ryan Gerds, APR, CPRC in attendance.


Quotes Corner

July 5, 2018

Don’t Pull The Ladder Up Behind You

By Jonathan Gabriel, FPRA Orlando Vice President of Student Outreach

Jonathan Gabriel

Jonathan Gabriel

“All of these lines across my face
Tell you the story of who I am
So many stories of where I’ve been
And how I got to where I am…”

– Brandi Carlile, “The Story”

Next month marks two years that I’ve served on the board of the FPRA Orlando Area Chapter. In that time, I have been blessed to impact the lives of UCF public relations students. August will be the start of another school year, and one more opportunity for me to attend Quotes’ kickoff event at Pop Parlour, the trendy gourmet popsicle shop on the main campus.

I always look forward to this event because it’s a chance to see these future professionals at the very beginning, to till the soil and nurture the seed that will blossom later on. Over time, they’ll impress me with their work ethic, energy and growing confidence. But at the kickoff, many are still tentative, milling around towards the back, whispering to the friend next to them who brought them. They think this club, this career path, might be the one for them, but they aren’t completely sure.

Have you ever heard the phrase, “don’t pull the ladder up behind you?” It has been my lodestar throughout my career. As professionals, I believe it is our responsibility to help the next generation succeed; that’s why I attend Quotes events. That’s why I help them find inspiring speakers and put together career panels.  It’s why I work with students to give them the courage to talk to an employer at Intern Pursuit. It is immensely fulfilling to see a student’s face light up with gratitude at a resume workshop, knowing that the edits I’ve suggested may get her one step closer to that dream internship. And in helping these students, I help myself as well. I become a better communicator. I identify rising talent who could become my next intern or colleague. I leave the world a little bit better than I found it.

How can you get involved?

  • Ask me about opportunities to speak to Quotes members, either at one of their meetings or as part of a tour of your organization. You can contact me at jonathan.gabriel@ucf.edu.
  • Talk to one student at an FPRA event. If you can’t locate one, come find me or one of my fellow board members and we can connect you. It just takes five minutes: tell the student what you do. Ask where their professional interests lie and give them your business card. Networking can be daunting at first for many students. By granting a student a few moments of your time, you’ve increased their confidence and helped them start to build their network.

I hope you’ll join me this year in the work of bettering the lives of these young people. Even the smallest amount of support can make a world of difference.


Member PRofile: Ashlynn Webb

July 5, 2018
Ashlynn Webb

Ashlynn Webb
Public Relations Coordinator, Universal Orlando Resort

Give a brief explanation of your job.
At Universal Orlando Resort, I assist with public relations efforts for annual events – such as Halloween Horror Nights – new attractions and new product launches. Additionally, I’m responsible for pitching various media to garner coverage, writing press releases and more.

How long have you been a member of FPRA and why did you join?
I become a member of FPRA in 2014 through Quotes, the PR Club at UCF. I first joined to network with local professionals and to learn more about the industry but I had no idea FPRA had so much more to offer. Throughout my time, I’ve learned so much from the amazing, dedicated professionals in the association, I’ve reconnected with friends and I’ve gotten some phenomenal career development opportunities, which I wouldn’t have received anywhere else.

What has been your favorite FPRA event so far?
My favorite event has to be my first taste of FPRA’s annual conference, which was a student field trip to Universal Orlando Resort to learn about the remarkable PR efforts behind opening The Wizarding World of Harry Potter – Hogsmeade. I still remember telling all of my friends they had to come with me and I was giddy the entire time.

Tell us about an exciting achievement (personal or professional).
A personal achievement of mine – I’m thrilled about – is getting the chance to serve on the 2018 – 2019 FPRA Orlando board.

What was your first job?
My first official job is my current position at Universal Orlando Resort, which is my #DreamJob. But before Universal Orlando, I interned at Orange County Animal Services.

Fun fact:
One summer in high school, I taught myself how to play guitar and I’ve played ever since. And, yes. I named my guitar – her name’s Bell. Some other things people don’t really know is that I love to draw, paint and all things Harry Potter. #HufflepuffRules

Contact Information:
You can follow me at @AshlynnUOR or email me at Ashlynn.Webb@UniversalOrlando.com.


Member PRofile: Holly Cammisa

June 13, 2018

Holly Cammisa
Account Coordinator, CCH Marketing

Give a brief explanation of your job.
In my role, I create and solicit content for social media channels, maintain online reputations for multiple high-profile clients, coordinate media relations and ensure brand consistency on all projects.

How long have you been a member of FPRA and why did you join?
I joined FPRA last October to connect with industry professionals. There’s no better way to learn than by networking with talented peers.

What has been your favorite FPRA event so far?
My favorite event was Defending the National Championship. As one of UCF’s 2017 alumKnights, it was exciting to learn the communication strategy behind our undefeated football season. Charge on!

Tell us about an exciting achievement (personal or professional).
I was honored to be a 2017 recipient of the Golden Quill Award for outstanding AP style writing from UCF’s advertising/public relations program.

What was your first job?
My role as an account coordinator at CCH Marketing is the first full-time position I’ve held since graduating in December 2017. I enjoy working with my colleagues because they continuously motivate me to do the best I can to meet my clients’ needs.

Contact Information:
holly@cchmarketing.com


Chapter Rewind | PR Consultant Panel

June 13, 2018

Relationships Are a Two-Way Street

By Kacie Escobar

As much as I’d like to believe myself to be the next Paul Rand (designer of IBM, UPS, ABC and other world-famous corporate logos), the truth is my graphic design skills don’t go much further than a customized template in Canva.  While this often does the trick, I’m smart enough to know when it’s time to call in the big guns.

It’s not uncommon for public relations practitioners to partner with colleagues when work requires the development of certain assets outside our wheelhouse.  From bosses to co-workers to agency clientele, we all service “clients” every day, yet it can be easy to forget what it takes to be a good one.  Thanks to Evolve Design Group’s Mark Calvert, CDB Productions’ Vivian Richardson and Macbeth Studio’s Jim Hobart for serving as guest speakers at our May breakfast meeting and reminding us how to behave when the tables are turned.

Here are some key takeaways from the discussion:

  • Check your expectations.  Key to a successful partnership is realistic expectations – not just deep pockets.  It can be equally rewarding to work with a small company on a tight budget if their expectations are realistic and they understand the value of services being rendered.  Good clients realize the finished product is often more complicated to create than it looks.  They also understand that no one works for free.
  • Don’t try teaching a cat to fetch.  Get a dog.  In other words, do your research to ensure the vendor is a good fit for your project.  If you don’t already have vendor relationships, Google should be your best friend.  Conduct research to find vendors who deliver the service you seek.  Review their case studies and portfolios, years of experience and staff size, and narrow down the list based on your priorities.  Check references if their client list is public.  Only then will you be ready to reach out.
  • Know what you want.  What does success look like to you?  Define what you want to accomplish before reaching out.  Develop a project brief summarizing your vision, including the problem or opportunity you face, the audience you aim to reach, your plan to use the deliverables, ideal timeline and budget.  Your vendor will then have enough information to provide educated recommendations and guide you in the right direction based on their expertise.
  • Trust.  No one likes being micromanaged.  Before you jump in to control the creative process, think about how much time and money your partners have invested into honing their craft, and why you’ve called upon their expertise rather than attempting to do the work on your own.  The best clients provide constructive feedback and respect the creative process.

Just like any relationship, the client-vendor relationship is a two-way street.  Next time you’re looking to engage a vendor, I hope you’ll consider these insights.

 


Quotes Corner

June 13, 2018

Applying to Internships Abroad

By Daniel Diab, Vice President of Quotes, the PR Club at UCF

Daniel Diab

Daniel Diab

We all want to take that next step that’ll help us experience new things and new places. By interning abroad you get a feel for different work environments before making the choice of where you want to work after graduating. Unfortunately, we usually lack the confidence it takes to apply abroad. Like many others, I was guilty of thinking I wasn’t good enough despite the reality of things.

We tend to take for granted the prestige we gain from universities in the United States, such as UCF. Just like we tend to think we are not good enough for work abroad, people abroad tend to think the same about working in Florida. What is even more special about programs in our institutions is that we get to intern during the semester. Many institutions abroad might not give their students as much flexibility, which leads to students in the U.S. having more work experience on their resumes.

During the spring semester, I was so caught up with my Orlando internship and midterm exams that I let many of my ideal internships pass me by. I had completed three internships already, and as a senior, I did not want to settle for just anything, so I started thinking of what opportunities I still had left.

I was in Lebanon for the week seeing family when a couple of my friends suggested I find an internship while visiting. I said that if I was going to work abroad I wanted something with a little name recognition. What I hadn’t given much thought to, though, was the fact that many great companies such as Leo Burnett have locations in over 70 countries.

UCF’s Ad/PR program has always been very competitive yet nurturing, and thanks to the events held by the faculty and Quotes, such as Intern Pursuit or resume workshops, I was able to differentiate myself from the crowd. After sending a respectful email with my resume and work samples attached, I was admitted into the Leo Burnett Academy before I knew it. I had not even considered applying to them before, but here I was interning for them abroad.

The Ad/PR program at UCF is very competitive, and because of that, students tend to take themselves for granted sometimes, not realizing the opportunities we have are a privilege many would love to have. The only way to find out is by reaching out. In the worst case, organizations thank you for your time; in other cases, you gain the opportunity of a lifetime.