Orlando Area Chapter Shines at 2015 FPRA Annual Conference

August 13, 2015

This year’s FPRA annual conference boasted its share of amazing speakers, fun networking events and recognition for the Orlando area chapter and its members.

Here are some of the highlights:

  • Board member Julie Hall represented Orlando as part of the 2015 Joe Curley Class of Rising Leaders.
  • Our chapter took home the President’s Award for Leadership Development, thanks to efforts to strengthen the board.
  • Orlando’s newest accredited members, Jeff Marshall, APR, and Laureen Martinez, APR, were honored by the state board.
  • Two Orlando Area Chapter members were inducted as part of the Executive Committee on the State Board: Alyson Lundell, who will serve as vice president of professional development and Roger Pynn, APR, CPRC, who will lead the organization as state president.
  • Multiple Orlando organizations and agencies took home Golden Image Awards including: the Central Florida Expressway Authority, MetroPlan Orlando, Curley & Pynn, Costa Communications, The University of Central Florida, Kissimmee Utility Authority and Consensus Communications.

If you missed this year’s conference, you can get caught up on all of the sessions by reading FPRA’s conference blog: http://fprablog.org.

Be sure to save the date for the 2016 conference: August 7-10 at Innisbrook Golf & Spa Resort, Tampa.

AC


Conference Scholarship – Apply by June 26

June 8, 2015

Apply to win a scholarship to this year’s annual conference, PR Now: Stronger. Smarter. Faster., to be held at the Omni Orlando Resort at ChampionsGate on August 9-12. Since this professional development event is once again right here in our backyard, this is a great opportunity to attend!

The FPRA Orlando Area Chapter will award up two scholarships to local chapter members for either the conference registration fee of $725 or the hotel accommodations. To apply, please email your responses to the questions below to Kerry Martin, APR at klgmartin@gmail.com by June 26, 2014.  Please limit your answers to 75 words or less for each question and be sure to include all information outlined below:

  • Name:
  • Company:
  • Title:
  • Years in public relations:
  • How long have you been a member of FPRA?
  • In what ways have you been involved with FPRA? (Committees, events attended, positions held, etc.)
  • How will the conference scholarship benefit your career and current job?
  • What do you hope to learn by attending conference, and how do you intend to incorporate it in your daily position?
  • What is your greatest need, a conference scholarship or a hotel accommodations scholarship?

To be eligible, you must be an active member in good standing with the Orlando Area Chapter. Your chapter involvement and financial need will be considered.  Please note that the scholarship covers the $725 conference registration fee and excludes lodging, food outside of meals included in the regular conference registration and all other related expenses. A hotel-only scholarship would include a reimbursement amount for three nights at the conference room block rate of $129/night including applicable taxes and fees.

All scholarship winners will be required to participate on the conference blogging team and to write a short article for PRoclaimer discussing what they learned and how it enhances their profession.


Conference Scholarship – Apply by June 30

May 30, 2014

Apply to win a scholarship to this year’s annual conference, FPRA: The Road Best Traveled, to be held at the Wyndham Grand Orlando Resort Bonnet Creek on August 10-13. Since this professional development event is right here in our backyard, this is a great opportunity to attend!

The FPRA Orlando Area Chapter will award up two scholarships to local chapter members. Each scholarship will cover the conference registration fee of $695. To apply, please email your responses to the questions below to Cynthia Lambert, APR at clambert@metroplanorlando.com by June 30, 2014.  Please limit your answers to 50 words or less for each question and be sure to include all information outlined below:

  • Name:
  • Company:
  • Title:
  • Years in public relations:
  • How long have you been a member of FPRA?
  • In what ways have you been involved with FPRA? (Committees, events attended, positions held, etc.)
  • How will the conference scholarship benefit your career and current job?
  • What do you hope to learn by attending conference, and how do you intend to incorporate it in your daily position?

To be eligible, you must be an active member in good standing with the Orlando Area Chapter. Your chapter involvement and financial need will be considered.  Please note that the scholarship covers the $695 conference registration fee and excludes lodging, food outside of meals included in the regular conference registration and all other related expenses.

All scholarship winners will be required to participate on the conference blogging team and to write a short article for PRoclaimer discussing what they learned and how it enhances their profession.


Member PRofile: Alayna Curry

March 31, 2014

Headshot4

What is your title and company name?
Community/Government Relations Coordinator
Orlando-Orange County Expressway Authority

Give a brief explanation of your job.
I serve as the public liaison to both members of the community and elected officials. I give frequent presentations to local civic groups (Rotary Clubs, Kiwanis Clubs, Chambers of Commerce, etc.) on transportation funding, the benefits of tolling and the operation of our agency. On the government side, I attend public meetings for MetroPlan Orlando, Tri-County League of Cities and county/city commissions to take part in the transportation conversation. The thing I love most about my job is getting to meet and interact with new people every day!

How many years have you been a part of FPRA? Why did you join?
I’ve been a member of FPRA for three years.  Although I hadn’t even attended a breakfast meeting yet, I was sent to the 2011 Golden Image Awards alone to accept an award. I got to know many of our chapter’s leaders and was eventually asked to join the board as the VP of Image Awards. Since then I’ve also served as board secretary and, this year, I’m VP of Interactive Media with my co-chair, Laura Kern, APR. We manage social media, the chapter website and our monthly newsletter, PRoclaimer. FPRA has been great for both my professional development and networking with members of the PR community. With a recommendation from another board member, I was able to secure an interview for my current job with the Expressway Authority.

What was your favorite FPRA event?
My favorite event so far was the 2012 Annual Conference in St. Augustine. Even though I was already serving on the board, I didn’t feel very connected yet. This event gave me the opportunity to really get to know my fellow board and chapter members. My favorite moment was at the Golden Image Awards … we got to meet Gumby!

Tell us about an exciting achievement (personal or professional).
Many of you know that I love to sing. In 2009, I was invited to participate in the grand opening press event for Disney’s American Idol Experience. Ryan Seacrest hosted the event, and I performed in front all seven of the previous Idol winners (Carrie Underwood, Kelly Clarkson, Fantasia Barrino, etc.), Paula Abdul, other Idol contestants and Simon Fuller, the creator of the show. That night, I took home the attraction’s first “Dream Ticket” – a fast-pass to the front of the line at the real American Idol auditions. It was one of the greatest nights of my life and I’m proud to be the holder of Dream Ticket Serial Number 0000001.

Tell us something people may not know about you.
Some people may not know that I’m a licensed fitness instructor after hours. I teach Zumba and indoor cycling at LA Fitness. I lost 40 pounds after college and have found a new passion for health. I’ve made so many new friends on this journey and love helping people reach their own fitness goals too. Check out my Zumba website and Facebook fan page for more info. I’d love to have you in one of my classes!

Contact info:
currya@oocea.com
407-408-1766
@alaynajolie


Top 5 Takeaways from FPRA’s 75th Annual Conference

August 12, 2013

By: Lauren Hyer, APR

As an FPRA member, you’ve already committed to enhancing your career in the public relations profession.

One of the great benefits our association offers is professional development programming. If you’re not already taking advantage of these outstanding opportunities, I strongly encourage you to join us for an upcoming event. By doing so, you not only improve your professional development, but you also build and strengthen relationships with other public relations professionals in Central Florida.

In addition to its unmatched monthly chapter events, FPRA hosts a statewide annual conference, which includes a lineup of first-class speakers, networking events and prestigious awards recognizing outstanding members and stellar public relations programs. I was thrilled to have the opportunity to attend this year’s 75th Annual FPRA Conference in beautiful St. Petersburg, Florida. It was an exciting four-day celebration of our association’s rich past, strong present and bright future.

After five breakout sessions and seven general sessions, here are my top five takeaways from conference.

  1. Everyone watches videos. If you’re not already, make video production a key element in your next integrated marketing campaign. Aside from creating compelling content, remember to keep the video short – research shows that audience appetite for video is about one minute and 20 seconds.
  2. When developing messaging, keep your audience’s generation in mind. Each generation has unique core values that guide their consumer, career and lifestyle decisions. For example, Baby Boomers (ages 49 to 67) still have a “keeping up with the Joneses” mentality. If you want to motivate this generation to donate to your cause, tell them their neighbors are giving. Conversely, to stimulate the more traditional Civics (68+), tell them their donation today will make a difference for tomorrow’s generation.
  3. Embrace your inner storyteller. And do it fast … you only have about eight seconds to grab your reader’s attention. “Storying” is so much more impactful than using jargon or spouting off various facts and figures to your readers. Instead, captivate your audience by leading with the most non-traditional, unique part of the story. Additionally, use powerful language and paint a vivid picture to engage your readers and help them visualize your story.
  4. Break your own bad news. Set the tone and define the crisis to the media. By doing so, you can help steer the direction of coverage. Additionally, always keep the media fed with information. Send updates to print, TV and online reporters, as well as bloggers. If you don’t, someone else will.
  5. Powerful communication campaigns emerge from strategic integration. For results that resonate best with your audience, strategically leverage your platforms (Facebook, Twitter, website, micro site, etc.) and blend unified messaging across all channels. It takes an average of three to five times for a person to remember a message, so make every impression count!

Weren’t able to attend this year’s event? For more coverage, read our conference blog, or take advantage of the virtual conference, where you can learn valuable lessons from 12 highly sought after speakers.

Save the date! FPRA’s 76th Annual Conference will be held August 10-13, 2014 at the Wyndham Grand Orlando Resort Bonnet Creek. I hope to see you there!