What is your title and company name?
Senior Account Executive
Costa Communications Group
Give a brief explanation of your job.
I’m a bit of a hybrid with a decade of experience in journalism, media relations, community relations, and internal and external communications. As a senior account executive at Costa Communications Group, I provide professional and strategic public relations counsel to a wide variety of clients – ranging from nonprofit and higher education to healthcare and law firms. In addition, I generate impactful media coverage for my clients.
How long have you been a part of FPRA? Why did you join?
I’ve been an FPRA member for four years. I joined the organization because of the excellent networking opportunities and endless support for professional development, and I’m thankful to be part of such a stellar group of public relations professionals. Since joining, I’ve served on the local board as vice president of professional development and vice president of membership.
What was your favorite FPRA event?
Too many to choose from. I like the diversity – from monthly breakfasts to media roundtables to state conferences. I leave each event with takeaways that can immediately be applied to my job.
Tell us about an exciting achievement (personal or professional).
I’ve been fortunate to have several exciting achievements throughout my career. I’d have to say the highlight thus far, though, is when I earned my APR in 2012. It required a tremendous amount of hard work and late nights, but it was definitely worth the investment. While becoming accredited was a proud accomplishment, the process itself was truly valuable because it broadened my knowledge base and taught me so many lessons on how to do my job better.
What was your first job?
My first job out of college was at WTSP Channel 10 in Tampa. I was hired as a graphic artist and also wrote stories for the evening news broadcasts.
Tell us something people may not know about you.
I was a competitive gymnast for several years and competed across the country. The sport taught me many life lessons, including dedication, teamwork, setting and reaching goals and, most importantly, always doing your best.