Chapter Rewind: April in May

June 3, 2014

Jamie Floer

By: Jamie Floer, APR, CPRC

FPRA-Orlando welcomed April Salter, APR, CPRC to our morning breakfast meeting in May. April, president and COO of Salter>Mitchell and a long-time FPRA colleague of mine, traveled from the FPRA Capital Chapter in Tallahassee to share her expertise. A packed house of PR professionals filled the University Club to hear what I will call “April-isms.”

She started by giving a shout-out to some FPRA all-stars, including our own Chris Gent, APR, CPRC, and her extensive network of industry contacts. Then, she proceeded to impart pearls of wisdom based on her experiences as a PR professional. From jovial moments like the discussion of performance issues to somber reflections from the days of crisis communications following the sudden passing of former Gov. Lawton Chiles, April filled the session with plenty of ideas for the young and young at heart. Thank you to April for sharing your time and talents with our members.

Check out a few tweets from the event:

. stresses importance of in . Make sure you know the Code of Ethics:

Don’t work 24/7, but have your clients back and make sure your relationship let’s them know you’ll be there! Agree!

: . and strongly recommend APR when you are ready to go for it in your career, contact us for more!

. “How do you get to the next level? Start with listening and asking questions: analyze the big picture.”

: You must anticipate and move ahead of change. practitioners must embrace and steer their org for change ~

Agree with that PR folks need to be present, be in the mtg, focus, listen, don’t let mind wander

Member PRofile: Courtney Austin

April 29, 2014


What is your title and company name?
Vice President
KAptiv Marketing, LLC

Give a brief explanation of your job.
I am very fortunate to be in business with a great PR practitioner, Laura Kern, APR. I help to manage our clients’ brand online via social media channels, website management, SEO, content creation and blog postings. Most of our clients are from the ever-growing Orlando tech industry and have a B2B focus. In my career I have been fortunate to work with many consumer-based organizations and I plan to use that experience to help develop KAptiv’s B2C clientele.

How long have you been a part of FPRA? Why did you join?
Four years off and on. I became involved with FPRA as a student member in college which continued into my professional career. I then left Orlando to be with my husband in California while he served in the Marines, and just recently moved back from Austin, Texas. I’m excited to be part of the association again, it has consistently provided me with resources, continuing education and great peers to brainstorm with and provide advice.

What was your favorite FPRA event?
The Roast and Toast was my favorite event. It was an amazing event for the Orlando business community and provided scholarship opportunities for students.

Tell us about an exciting achievement (personal or professional).
Back in Austin, I had the opportunity for my first social media campaign focusing on a limited edition breast cancer awareness product. With the support of a strategic partnership within our audience, we reached our sales goal within a month and under budget. Personally, I’m excited to embark on my first entrepreneurial venture with Laura with KAptiv Marketing.

Tell us something people may not know about you.
In February my husband and I climbed Mt. Kilimanjaro, the highest mountain in Africa at 19,341 feet. It was a once in a lifetime experience and was the most physically challenging adventure we have taken together.

Contact info: