Quotes Corner: Latest Updates

March 11, 2014


By: Fernando Agudelo, Quotes President

Chicago Spring Break Trip

Last week, Quotes took 15 students on an unforgettable trip to Chicago — a city where art, culture and history combine to offer one of North America’s most unique and beautiful big-city attractions. Despite the cold weather, students got the opportunity to visit some of Chicago’s best PR agencies and network with top professionals. Students visited Ogilvy & Mather, Havas Worldwide, Orbitz Worldwide and Manning Selvage & Lee. They even got to meet UCF Ad/PR Alumni working in the city during a special brunch. It may not have all sunk in the minds of these students yet, but the business part of this trip has value to them. And they will all experience it in different ways, which is what makes these trips special.

Intern Pursuit

Many of you have already registered for our bi-annual Intern Pursuit. As a reminder, it will be held on Thursday, March 13 from 6 p.m. to 8 p.m. in the UCF Pegasus Ballroom. Intern Pursuit is an event for employers looking to recruit advertising, public relations and marketing interns for the 2014 summer and fall semesters. There’s still time to register, so if you’re interested, email our VP of Events, Kaylee Randall, at quotesvpevents@gmail.com. To view the list of participating employers, visit: http://quotesucf.com/internpursuit/.

Bob Davis C-Day

The staff and student leaders from the Nicholson School of Communication have expanded C-Day to COMM Week, a weeklong professional development series for communications students from March 17 to 22. The 2014 COMM Week event schedule includes presentations on technology, personal finance, professionalism as well as area-specific workshops.

Join us as we go back to the roots of COMM Week with a casual pizza party, provided by the Orlando Area chapter of FPRA, in honor of C-Day founder, Dr. Bob Davis. The event is from 5:30 p.m. to 8 p.m. and is located at Lake Claire in UCF. It will give students and professionals an opportunity to network in an informal setting, hope to see you there! For more information about COMM Week, visit: http://communication.cos.ucf.edu/comm-day/.

Agency Tour

Last month, Quotes took 10 students to two agencies in Winter Park. Students got the opportunity to learn what it’s like to work at an agency while they heard from professionals describing their work, client relationships, management styles and more. We visited Linda Costa Communications Group and Sara Brady Public Relations. A student participant said, “I really enjoyed the variety of agencies we visited. It helped me to better understand what type of agency I could see myself with in the future. It was great getting one-on-one time with staff members too in the agencies.”

Past participants found the agency tour to be very valuable to their professional development. We’ll be having another agency tour on Wednesday, March 29. CCH Marketing & Public Relations has already agreed to host us but we are still looking for another agency to visit. If you’re interested in participating, email me at quotespresident@gmail.com. To check out a recap of the latest tour from the agency perspective, visit: http://www.costacg.com/blog/2014/02/team-ccg-hosts-ucfs-quotes-pr-club/.

Quotes Corner: Student Chapter Unveils Spring 2014 Goals

January 3, 2014


By: Fernando Agudelo, Quotes President


As the new year begins to unfold, the Quotes executive board is gearing up to develop new goals while reviewing our successes from the past semester. In the fall of 2013, Quotes experienced its best membership in its 32-year history. Membership base increased by 35 percent compared to the previous academic year. Today, we have more than $2,000 in revenue (a lot for a student organization) and serve more than 50 members.

While these numbers are one measure of our success, they are not what make Quotes truly successful, at least not by my definition. It’s the professional relationships between local practitioners and students that make a difference. We’re hoping to build on this and the successes of last year in order to keep growing as a unique community of students dedicated to the profession. I’m ecstatic about the possibilities the future holds for Quotes during the upcoming semester and will make sure we accomplish the following goals:

  • End-of-the-year trip. There is no better way to finish off the semester than by going on a trip to a different city. During the week after classes and before the summer semester starts, Quotes plans to take students to Chicago to tour PR agencies and network with local practitioners as well as Nicholson School of Communication alumni working there. This trip will also give students an idea of what life is like in another city.
  • Golden Image Awards. Historically, student participation has been relatively low, but in our mission to strengthen our relationship with our parent chapter, we’re pushing student participation in all FPRA-related events and activities, the Image Awards being one of them. After reviewing the application, we can’t imagine why a student wouldn’t submit a piece. Since submissions may include printed material or campaigns assigned for a course or completed outside the classroom, picking a piece to submit is simple. It’s up to us now to promote and drive participation.
  • Student certification. The Universal Accreditation Board recently announced that the Certificate in Principles of Public Relations is now ready for introduction. This certificate is designed to give graduating seniors majoring in public relations or in a similar field a head start toward earning their Accreditation in Public Relations (APR). The Certificate in Principles of Public Relations will provide a national benchmark designation in PR for entry-level professionals and serve as a differentiator for new professionals entering the work force. Quotes plans to organize a graduating class and study group, mentored by a Nicholson School of Communication staff member.
  • Surveys. At every FPRA event, there’s a satisfaction survey to be filled out by attendees. Our goal is to imitate this practice to continuously monitor our progress and improve member satisfaction with our programs and events by using survey results for future planning.
  • Agency tours. Last spring, for the very first time, Quotes offered its members the opportunity to visit several PR agencies in Downtown Orlando. Ten enthusiastic students and four supportive agencies made the agency tour a huge success. Quotes received such positive feedback from both students and agencies that we decided to make agency tours a tradition. From now on, members will have the opportunity to learn what it’s like to work at an agency while they hear from professionals describing their work, client relationships, management styles and more. This past semester we had 15 students and six agencies participate. “It served as a way to get to know the other members and learn about the opportunities that can be found locally,” said a participating member. Since both have been so successful, Quotes plans to not limit the agency tours to one per semester — we’re going to aim for three.

As you can see, achieving our goals will be quite a journey, but one that I look forward to. If you’d like to support our team along the way, email me directly at quotespresident@gmail.com to learn how you can help.

Click here to see a 15-second 2013 recap video that Quotes produced.

Recharged and Ready to Take Charge

September 5, 2013

By: Fernando Agudelo
President | Quotes, the PR Club at UCF



Throughout the summer, the new Quotes board worked diligently to plan a top-notch program for its members. As a student chapter of FPRA, our focus this year will be on strengthening student relations with the valuable network of professionals in the Orlando area. Building connections with professionals like you, eases the pre-graduation anxiety as we learn more about your experiences and the path you took to get where you are today.

On Tuesday, Sept. 10, the Orlando Area Chapter leadership will help us kick-off the fall program with a meeting centered on FPRA and the many benefits students can take advantage of. Cynthia Lambert, Michael Lawrence and Laura Kern will be joining us to encourage our members to attend the monthly breakfasts and participate in Image Awards, just to name a few.

Quotes has also gone through a vigorous rebranding process as we worked to abide by FPRA’s branding policy while preserving our brand identity. Through this extensive process, we’ve changed our logo, created branding standards and restructured our Constitution, which hasn’t been updated since 1991. After implementing the recent changes, we’ve seen an increase of interest from students at UCF. If you’d like to take a look at our new image and the exciting events we’ve got planned for the rest of the semester, I invite you to check out our website (http://quotesucf.com/).