Make 2014 the Year for your APR Credential!

January 8, 2014

By: Lisa Nason, APR
Orange County Government

Congratulations and kudos to the candidates who participated in the Fall 2013 Readiness Reviews, held on December 3 and 4 at the Orange County Administration Building in downtown Orlando.  This round of Readiness Reviews featured four outstanding candidates, all of whom advanced to the APR testing phase!

In addition to wonderful candidates, we salute the many skilled APRs from PRSA and FPRA who served as panelists, including:

  • Scott McCallum
  • Carolyn Reis
  • Allen Moore
  • Heather Keroes
  • Kena Lewis
  • Mandy Taylor
  • Jennifer Bisbee
  • Mandy Kimmer
  • Geo Morales
  • Jackie Benton
  • Sheridan Becht

APR Information Session on Feb 3, 2014

APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, strategic perspective and sound professional judgment. Please join us for a free information session to learn more.

In partnership with PRSA, the Spring APR calendar has been finalized. We will hold our Spring 2014 organizational/informational meeting on Feb. 3.

Monday, Feb. 3 at 6:30 p.m.

Orange County Administration Building 201 S. Rosalind Ave Orlando FL 32801 (Map)
*Free parking in the Orange County lot (on the Liberty Ave. side of the building, between Jackson and Church Street)

Are you ready for the APR?

This one-hour orientation is an overview of the APR process and covers these topics:

  • APR Overview
  • Study Guide
  • Knowledge | Skills | Abilities (KSAs)
  • Application Process

About the APR Workshops

APR workshops last an hour and will be held weekly on Monday evenings from Feb 10 through March 24 at the Orange County Government Administration Building. The sessions are led by seasoned APR facilitators who guide discussions on topics that will be covered on the APR computer-based exam. The workshops are not required “classes” but rather a professional development networking group of mentors prepared to help you succeed.

Visit the official website of the Universal Accreditation Board for the candidate’s process chart for the examination for accreditation in public relations and the application.

To learn more, contact:

PRSA APR Coach Kathleen Prihoda, APR: 407-828-3814,
FPRA APR Coach Lisa Nason, APR: 407-836-7343,

Renew Your Membership Today!

October 11, 2013

By: Michael Lawrence, APR

By renewing your FPRA membership, you are setting yourself up for another powerful year of networking, professional development and personal growth. FPRA is one of the best investments you can make in your career. Renew today for a more prosperous tomorrow.

Renewing is easy!  Simply follow one of the steps below:

Oops!  Have you misplaced your renewal form or just don’t have it handy?  No worries, click the link below:

Your FPRA membership will expire on October 31, 2013.  Yes, that’s Halloween!  To maintain your active membership status, renewal forms must be received no later than November 1.

But wait … there’s more!

We’re offering TWO membership scholarships for some worthy PR practitioners, simply fill-out the application below and email it in by October 25 for consideration.

Member PRofile: Kayla Torpey

September 5, 2013

D32_5020 Kayla Torpey (HR)

What is your title and company name?
Communications Specialist, Kissimmee Utility Authority

Give a brief explanation of your job.
As part of a two-person team at KUA, I share responsibility for internal and external corporate communications, including marketing and advertising, media and public relations, employee communications, special events and corporate philanthropy. I also serve as the back-up spokesperson for the utility. KUA is Florida’s sixth largest municipally-owned electric utility company.

How many years have you been a part of FPRA? Why did you join?
2 years – I joined FPRA to expand my professional network, as well as develop my personal and professional skills within the public relations field. In 2012, I served on the committee for the Image Awards gala. Being involved has helped me make some great friends along the way!

What was your favorite FPRA event?
The 75th Annual Conference in St. Petersburg was definitely my favorite FPRA event thus far. I really enjoyed the networking, keynote speakers, breakout sessions, Golden Image Awards and getting to know my fellow FPRA Orlando Area Chapter members a little better. This event confirmed my love for public relations and why I chose to pursue a career in this field.

Tell us about an exciting achievement (personal or professional).
My most exciting achievement is being the first in my family to graduate from college. Go Knights!

Tell us something people may not know about you.
I was an exchange student in Germany in the summer of 2005. It was an unforgettable experience!

Contact Info:

Top 5 Takeaways from FPRA’s 75th Annual Conference

August 12, 2013

By: Lauren Hyer, APR

As an FPRA member, you’ve already committed to enhancing your career in the public relations profession.

One of the great benefits our association offers is professional development programming. If you’re not already taking advantage of these outstanding opportunities, I strongly encourage you to join us for an upcoming event. By doing so, you not only improve your professional development, but you also build and strengthen relationships with other public relations professionals in Central Florida.

In addition to its unmatched monthly chapter events, FPRA hosts a statewide annual conference, which includes a lineup of first-class speakers, networking events and prestigious awards recognizing outstanding members and stellar public relations programs. I was thrilled to have the opportunity to attend this year’s 75th Annual FPRA Conference in beautiful St. Petersburg, Florida. It was an exciting four-day celebration of our association’s rich past, strong present and bright future.

After five breakout sessions and seven general sessions, here are my top five takeaways from conference.

  1. Everyone watches videos. If you’re not already, make video production a key element in your next integrated marketing campaign. Aside from creating compelling content, remember to keep the video short – research shows that audience appetite for video is about one minute and 20 seconds.
  2. When developing messaging, keep your audience’s generation in mind. Each generation has unique core values that guide their consumer, career and lifestyle decisions. For example, Baby Boomers (ages 49 to 67) still have a “keeping up with the Joneses” mentality. If you want to motivate this generation to donate to your cause, tell them their neighbors are giving. Conversely, to stimulate the more traditional Civics (68+), tell them their donation today will make a difference for tomorrow’s generation.
  3. Embrace your inner storyteller. And do it fast … you only have about eight seconds to grab your reader’s attention. “Storying” is so much more impactful than using jargon or spouting off various facts and figures to your readers. Instead, captivate your audience by leading with the most non-traditional, unique part of the story. Additionally, use powerful language and paint a vivid picture to engage your readers and help them visualize your story.
  4. Break your own bad news. Set the tone and define the crisis to the media. By doing so, you can help steer the direction of coverage. Additionally, always keep the media fed with information. Send updates to print, TV and online reporters, as well as bloggers. If you don’t, someone else will.
  5. Powerful communication campaigns emerge from strategic integration. For results that resonate best with your audience, strategically leverage your platforms (Facebook, Twitter, website, micro site, etc.) and blend unified messaging across all channels. It takes an average of three to five times for a person to remember a message, so make every impression count!

Weren’t able to attend this year’s event? For more coverage, read our conference blog, or take advantage of the virtual conference, where you can learn valuable lessons from 12 highly sought after speakers.

Save the date! FPRA’s 76th Annual Conference will be held August 10-13, 2014 at the Wyndham Grand Orlando Resort Bonnet Creek. I hope to see you there!

Are You Ready to Stand Out from a Crowd?

August 10, 2011

Stand out from the crowd and become accredited in public relations (APR). APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, strategic perspective and sound professional judgment.

Learn more about accreditation at an information session on Monday, September 12. We will provide an overview of the APR process and the free eight-week study program. All interested candidates are invited to attend. Also, APRs who have recently completed the process will be available to answer questions and offer advice.

Information Session and Study Program Kick-off:
Monday, September 12 at 6:00 p.m.
Location to be determined

Visit the official Web site of the Universal Accreditation Board at for the Candidate’s Process Chart for the Examination for Accreditation in Public Relations and the Eligibility Form.

APR Study Program Workshops
APR workshops are free to active FPRA or PRSA members and will be held weekly from September 12 through November 14 at a convenient time and location for participating candidates.  The one-hour sessions are led by seasoned APR facilitators to guide a discussion of core topics that will be covered on the APR computerized exam.  The workshops are not required “classes” but rather a professional development networking group of mentors prepared to help you succeed.

If you are interested in starting the APR process or would like to learn more about it, please contact: Stefanie Macfarlane, APR– 321.578.1722 or

Congratulations to FPRA’s Newest APR:
Congratulations to Mike Lawrence, APR who earned his accreditation in July.

Member News: Board Update

July 10, 2011

Rachael Gmerek would like to say farewell and thank you to everyone she’s worked with over the years in the Orlando chapter! She will be moving to Chicago toward the end of July.

To fill her position on the FPRA-OAC Board, Laura Kern of Florida Hospital East will transition from assistant treasurer to treasurer, allowing Megan Licata of Fry, Hammond, Barr to fill the assistant treasurer role.

Help PR Education by Supporting the 25th Anniversary Fundraising Campaign

May 10, 2011

The 25th anniversary fundraising campaign kicked off earlier this year to increase the Florida Public Relations Education Foundation fund by $25,000.  Since this is the time of year when student members and chapter members are completing scholarship applications at the state and local levels, it’s time to remind you of our request for funding support.

Students are searching for scholarships to assist them in completing their public relations degree programs or attending annual conference.  Our members want to attend annual conference or earlier in the year, Counselors Network, in order to expand their knowledge of public relations through professional development and networking.

The Florida Public Relations Education Foundation has been pleased to award these recipients over the years and recognize their interest in our association and learn how this funding support has broadened their public relations skills.  Remember, your application may be among those seeking the next set of scholarships.

With your donation, the Foundation will be able to announce it has reached the $25,000 goal at the FPRA Annual Meeting at Annual Conference.  Please join other FPRA members who have already supported this goal.

To make a donation, just download a donation form, print it out and send it with a check for $25 payable to the FPR Education Foundation or go online and make a donation at  Click on the arrows until you reach the FPREF Donation Page.  Fill in your donation amount / Click add to cart and follow the instructions.

We appreciate very much your support of the Foundation, as well as your hours of dedication to your individual chapter and the State Board.  See you at the Naples Grande in August!!

Adrienne Moore, APR, CPRC
Chairman, FPR Education Foundation