Chapter Rewind: February Breakfast

March 10, 2014

Feb Breakfast

Not only did last month’s chapter breakfast help educate FPRA members on the Hispanic market, it also helped to dispel some common misconceptions about engaging in PR strategies to reach this growing audience.  The following list includes some tips provided by the speakers that were also live tweeted by @FPRAOrlando: Jeannette Rivera-Lyles of Eleven 11 Communications, Sharon Miranda of Univision 26 | Noticias Central Florida and Ana Karina Tovar of Telemundo Orlando.

  • Hispanics are the largest demographic using Twitter. So use hashtags in Spanish!
  • Children and family is really what drives the Hispanic community.
  • Keep your translations as neutral as possible. Don’t focus on one community’s dialect.
  • It is NOT necessary to have a press release in Spanish. Don’t be afraid to send something in English.
  • Think ahead! Is there a Spanish-speaking representative who can do an interview?
  • Partner with a worthy Hispanic organization. They can lend you a hand.

Can’t make the FPRA breakfast?  Make sure you follow our twitter stream (@FPRAOrlando) during each breakfast for more great takeaways such as these.


Ana-Karina Tovar
Twitter: @TelemundoORL and @AKToVa
Email press releases to:  and

Sharon Miranda
Twitter: @shamiranda
Email press releases to the assignment desk or with producer Rhaiza Robles

Jeannette Rivera-Lyles
Eleven 11 Communications

Maria Isabel Sanquirico
Eleven 11 Communications
Cell (813) 420-2922
Twitter: @MariaIsabel_29