Member PRofile: Cristina Calvet-Harrold

March 9, 2015















What is your title and company name?
President, CCH marketing + public relations

Give a brief explanation of your job.
In addition to leading our business development efforts, I oversee media relations and strategic direction for the majority of our clients. Thankfully, I’ve surrounded myself with a great team who can take a great strategy and run with it to produce measurable results.

How long have you been a part of FPRA? Why did you join?
I joined FPRA 2 years ago. I enjoy the networking and fellowship provided through my membership.

What was your favorite FPRA event?
I really enjoy Media Mashup. I appreciate the opportunity it affords my team to learn more about the local media and how best to work with them.

Tell us about an exciting achievement (personal or professional).
I’m very proud of the awards I have won, including the Don Quijote Award, Orlando Business Journal Women Who Mean Business and UCF Notable Knights. However, I’d have to say that my greatest achievement is growing my business at least 25% each year since we opened in 2007 despite some challenging economic circumstances.

What was your first job?
In high school I was a Disney cast member. Believe it or not, I used to work in food service at the Pirates of the Caribbean ride!

Tell us something people may not know about you.
I love to travel, and so far I have been to 34 different countries (and counting).

Contact Info:
407-228-1901 ext 3

Chapter Rewind: Mission-Driven Marketing

April 3, 2014


By: Kerry Martin, APR

Not every company has a mission as community-focused and inherently beneficial as that of East End Market, the neighborhood market and food hub in Orlando’s Audubon Park Garden District.  But thanks to Heather Grove, East End’s community manager and speaker at last month’s FPRA breakfast program, you can take some of East End’s mission-driven marketing strategies and apply them to your communication efforts.  Here are some top takeaways:

  • Positioning:  What attributes of your company’s mission align you with some like-minded organizations and push you away from other competitors?  East End’s family of community organizations are united for one goal, and though they don’t outright compare themselves to other companies in the industry, their own vision sets them apart.
  • Internal PR:  How can your employees/members become your strongest advocates for your mission?  At East End, there is a monthly internal customer service award to support their mission-driven strategy.
  • Positivity:  What would your communication look like if all of your messaging was positive?  There is a lot of negativity that East End could describe in its content and marketing from pesticides to pollution to hunger, but all of their communication efforts instead focus on the positive side of farming and food culture.
  • Engagement:  How can you better engage your audiences through social media?  East End asks its fans and followers to join their movement through hosting events (both live and virtual) that educate and entertain.  When they find people who want to be a part of the mission, they empower them to be evangelists for the cause.

East End Market is a wonderful new asset for both our local food and farming community as well as our PR and event planning community—did you know that the facility serves as a wonderful venue site for a variety of occasions for up to 200 people?  Learn more at

Chapter Rewind: February Breakfast

March 10, 2014

Feb Breakfast

Not only did last month’s chapter breakfast help educate FPRA members on the Hispanic market, it also helped to dispel some common misconceptions about engaging in PR strategies to reach this growing audience.  The following list includes some tips provided by the speakers that were also live tweeted by @FPRAOrlando: Jeannette Rivera-Lyles of Eleven 11 Communications, Sharon Miranda of Univision 26 | Noticias Central Florida and Ana Karina Tovar of Telemundo Orlando.

  • Hispanics are the largest demographic using Twitter. So use hashtags in Spanish!
  • Children and family is really what drives the Hispanic community.
  • Keep your translations as neutral as possible. Don’t focus on one community’s dialect.
  • It is NOT necessary to have a press release in Spanish. Don’t be afraid to send something in English.
  • Think ahead! Is there a Spanish-speaking representative who can do an interview?
  • Partner with a worthy Hispanic organization. They can lend you a hand.

Can’t make the FPRA breakfast?  Make sure you follow our twitter stream (@FPRAOrlando) during each breakfast for more great takeaways such as these.


Ana-Karina Tovar
Twitter: @TelemundoORL and @AKToVa
Email press releases to:  and

Sharon Miranda
Twitter: @shamiranda
Email press releases to the assignment desk or with producer Rhaiza Robles

Jeannette Rivera-Lyles
Eleven 11 Communications

Maria Isabel Sanquirico
Eleven 11 Communications
Cell (813) 420-2922
Twitter: @MariaIsabel_29