Quotes Corner: Home Away from Home

May 11, 2015

 

 

 

 

 

 

 

 

 

 

 

 

Home Away from Home: Quotes in the Capitol
By: Barbara Lopaciuk
Quotes Director of Recruitment 

It is 7:15 a.m. on a Monday morning and a group of seven Nicholson School students and myself are on our way to Tallahassee. We spent the four-hour commute listening to music and discussing our excitement. Our group arrives at noon and Quotes faculty advisor Lindsay Hudock greets us. We gather and revise our itinerary for the day. Finally, we have begun this amazing three-day adventure.

Our group begins the day by touring Zimmerman Agency, followed by a tour at BowStern. Each tour was comprised of insightful information, from overarching communication strategies to company rituals. This was my chance to gain knowledge about what these companies search for in a potential employee. More importantly, some tactics that are utilized, in order to set their companies apart from competing firms.

Tuesday is here. I’ve been waiting for an opportunity like this my entire life. Today is the day that my interest within Public Affairs will be validated. We begin our morning at Sachs Media Group. We are presented information from a few team members in regards to past and current campaigns, as well as further insight how Sachs Media Group plays a role during legislative session. After, we meet the City of Tallahassee communication team. Over lunch, each team member showcased a project they created. I am in awe. These projects have been especially prepared for us, the UCF group. We are lucky individuals!

After lunch, my excitement picks up a second wind. I am walking on a cobblestone road headed to the Capitol. I snap a quick “selfie” with the building in the background and here comes the butterflies. I clear security and wait for the elevator to arrive with my chin held high, and my shoulders back. We enter a conference room where the Seminole County Chamber of Commerce gives us a warm welcome. Legislators enter and leave as they can, giving our group the opportunity to ask prompting questions about bills that will be proposed to the floor. The Tuesday excursion doesn’t stop here. We are led to the Florida Senate. I am astonished. We enter the doors and my eyes begin to water. A feeling of relief overcomes me. This is where I belong; I know it. Senator Andy Gardiner enters the floor and I can’t believe I am witnessing such an interesting public figure speak with such a mellow yet powerful voice.

Wednesday has arrived and I am grateful, but it is bittersweet. I don’t want to leave Tallahassee. I want to begin my life here now. Just when I thought this voyage was over, a new opportunity has been presented. I can’t believe it; I am going to tour the Supreme Court. Me: a young college student.

When leaving Tallahassee, I am sitting in the front seat of the car, gazing out the window. I am smiling, ear-to-ear. Tallahassee is where I want to begin my career in Public Affairs. I know I have a long road ahead and there may be various halts in the path, but traffic clears. I will crush those obstacles and graduate from the University of Central Florida to begin my professional life surrounded by influential people, in a powerful city. Until 2016 Tallahassee, you were a sweet treat.


Quotes Corner: Spring Break in the Big Apple

April 8, 2015


10687408_10205540302893221_5823005361826778591_o

 

 

 

 

 

 

 

 

 

 

 

Spring Break in the Big Apple
By: Jacqueline Kooser
Quotes Director of Communication

While most of my classmates packed their bikinis and sun screen, I was getting my gloves and heavy jackets ready to take on the city that never sleeps for my senior year spring break. Ad Club advisor Joan Mccain organizes a trip each year for Quotes and Ad Club members in order to experience big city agency life. After launching my blog this past fall and interviewing several bloggers based in NYC, I thought it would be awesome to experience the city as an adult for a few days and see what kind of feedback I would receive from professionals in the area about relocating to a big city after graduation.

The #KnightsInNewYork landed at LaGuardia a chilly Saturday afternoon and headed to the alumni mixer, where students were able to connect and mingle with UCF alumni that had successfully made the move to the big city. I found this to be the most beneficial part of the trip since interacting with people who took the same classes and interned in the same area as me is somewhat comforting when dealing with graduation tunnel vision. Sunday was spent exploring the city’s most popular areas such as Central Park, Little Italy, Brooklyn Bridge and more. Monday and Tuesday were spent touring some of the biggest and baddest advertising agencies in the city. We started off at BBDO and McCANN, getting the opportunity to learn the ins and outs of their overall visions, goals and wants for incoming employees. Meeting with HR reps and account executives was very interesting and insightful.

Tuesday morning we were up early and to tour Ogilvy & Mather, where we connected with UCF Ad/PR alum Brandon Maxwell. He gave us an incredible tour of the office space and coordinated four presentations, not only with an HR rep, but an employee from each department. We learned about what a day looks like for creative, a digital researcher, an account executive and a copywriter. After snapping our group photo we were off to McGarry Bowen. There we got an inside look at recent trending campaigns that the agency had put together and learned about the history of the agency and the value they have in strong employees.

On Wednesday morning I ended my trip by visiting the 9/11 Memorial Site. When riding the subway back to our hotel, I had a very happy thought enter my mind: “A year ago, I wouldn’t have ever traveled to a big city with people I didn’t know, and I definitely wouldn’t have done so in order to grow professionally.” As another academic year comes to an end, I find myself viewing opportunities such as the trip to NYC as a real gift. Being a part of the FPRA student chapter has helped me transform into the young lady I have wanted to be since I was in high school, and I can’t wait to apply all that I have learned in my future career and the next few months leading up to graduation. I hope to work towards opening many more great gifts before graduation in December 2015, and I am lucky to say that I have a wonderful network here in Central Florida that I am striving to make proud.


Quotes Corner

February 9, 2015

By: Jacqueline Kooser
UCF Ad/PR Major

Quotes, the PR Club at UCF, is gearing up for another great year of professional development. First off, the executive board would like to extend a sincere thank you for hosting us at FPRA events, participating in Intern Pursuit and for staying connected to our members. We really do appreciate it and would not have had such a successful semester without all of your support. Second, we have some fresh new ideas for 2015 that we would love for you to be a part of.

With the help of our advisor, Lindsay Hudock, and the never ending perseverance of our president, Thevenin Campton, the board members of Quotes have teamed up with the rest of the Nicholson School’s communication majors to form the first ever communications fraternity at UCF: Zeta Phi Eta. Our rush week will be held from Feb. 3 until Feb. 7, and we hope to bring at least 20 young and aspiring professionals to your attention stemming from various backgrounds of writing and rhetoric, human communication, journalism, radio television and more. If anyone has any suggestions, advice and or ideas to contribute to our new community, feel free to reach out and let us know.

Quotes is setting up spring semester agency tours and scheduling guest speakers for our bi-weekly Thursday meetings. Each meeting is held at 4:30 p.m. in the Nicholson School at UCF’s main campus. We are eager to expose our members to every aspect of the public relations field possible, so feel free to email quotespresident@gmail.com to reserve your opportunity to speak at one of our meetings.

Although 2015 is the start of a new year, it is also the end of one chapter and the beginning of another for two of our board members. In May, Thevenin Campton and Xenecia Farrell will be graduating from UCF. We hope to make this the best semester yet for them, and hope to see them off into the start of their careers. Also, the upmost congratulations are extended to our Director of Events, Xenecia Farrell, for becoming a MAIP finalist. We can’t wait to see where this opportunity takes you! Our Director of Membership and Director of Communications, Rosie Cappos and Jacqueline Kooser, will be traveling to the big apple come spring break, in order to tour some of the finest PR and Advertising firms.

 

This is going to be a great year with lots of room for our members to grow. We look forward to participating in FPRA events throughout the semester and getting to know more of Orlando’s best PR professionals.

 


Quotes Corner

November 10, 2014

Another Successful Intern Pursuit for Quotes UCF 
By: Xenecia Farrell
Quotes Director of Events

Students, clad in professional dress flocked to UCF’s Pegasus Ballroom on November 5 in hopes of landing an internship with one of 90 employers.

Intern Pursuit is a biannual internship fair open to all majors, featuring internships related to the communications field. The event offers students and employers the unique opportunity to meet face-to-face, getting a head start in the internship search process.

Employers from across many organizational categories in Central Florida were represented. Among them were the Orlando Science Center, Universal Orlando Resort, West Orange Chamber of Commerce, Target, MMGY Global, Edelman, the Central Florida Expressway Authority, Give Kids the World, UCF College of Business Administration, Push and CBS Radio.

Internship positions in the fields of public relations, advertising, marketing, web design, production, graphic design, social media and event planning were offered.

The spring edition of Intern Pursuit will take place on March 30 in the Pegasus Ballroom from 6-8 p.m. Registration for the event opens on Monday, November 10 via http://quotesucf.com/internpursuit/registration/. Students are provided a list of attending employers via the Quotes website.

Any question or concerns regarding this event can be directed to Quotes’ director of events, Xenecia Farrell at quotesevents@gmail.com

Intern Pursuit is only one of the many opportunities that Quotes provides its members. Biweekly meetings usually feature presentations from PR professionals like Samantha Delgado of Linda Costa Communications and FPRA’s very own, Alayna Curry. Upcoming tours to agencies such as Voce Communications and Edelman are also some other benefits to Quotes members! Contact the club’s president, Thevenin Campton, if you’re interested in hosting Quotes or serving as a speaker.


Quotes Corner

September 9, 2014

Shaloni Prine

 

 

 

 

 

 

A Reflection of My Experience with Quotes

By: Shaloni Prine
VP of Student Outreach

I know it’s cliché, but time really goes by fast. It seems like yesterday that I was a student studying public relations at the University of Central Florida and was a member of Quotes, the PR Club at UCF.  Looking back on that time, Quotes enhanced my student experience. It offered programming that connected me with some of Central Florida’s most skilled public relations professionals and it allowed me to learn industry best practices. The friendships that I formed and the networking that I did were priceless. Most importantly, coupled with my bachelor’s degree, Quotes provided me with the tools necessary to land a job out of college.

One of my best experiences as a Quotes member was the opportunity to attend FPRA’s State Conference in Sarasota in 2008. My classmates and I were each given a chance to take advantage of incredible professional development, and I am confident that the lessons that we learned prepared us to be successful in our careers. Luckily, I have managed to stay in touch with most of these individuals as our paths cross often in the field. Majority of us all work in the PR industry and we are in mid-level positions across the country. We stay connected and help each other when we can. As a result, I have a strong professional network with people that I can rely on and that motivate me to be my best. For me, this is what Quotes is all about.

As the VP of Student Outreach, it is my hope to continue the tradition of providing exceptional member benefits to students. Over the next year, I look forward to working with my fellow VP of Student Outreach, Lindsay Hudock, and the Quotes leadership to find innovative ways to enhance programming, connect students with seasoned PR professionals, expand their network and prepare them for a career in public relations. The best thing about Quotes is that it is an introductory membership to one of Central Florida’s best professional development organizations, and I am excited about sharing this opportunity with the community’s future PR leaders.


Quotes Corner

June 4, 2014

Thevenin

Where I Hope to See Quotes in the Coming Year
By: Thevenin Campton

Winston Churchill, a 20th century politician who refused to accept defeat during WWII, once said, “To improve is to change; to be perfect is to change often.” For student organizations, this is especially true. As a senior, I’ve had the pleasure to experience several organizations within the UCF community. Through my time with them, I came to realize that while many of them strived, even more were struggling to grow and had hit a point of stagnation. More often than not, this was simply because they refused to adapt to what the University’s student body wanted. For student organizations that focus on a very specific topic, such as Quotes, it’s important to be able to adapt to not only those who have a direct interest in the particular topic, but also to those students who may have a side interest in it too. When the executive board of Quotes was elected, we met that week to plan for the success of 2014-2015 year. And through the innovation of several new ideas, we hope to increase the relevance of Quotes within the Orlando community, thereby increasing our bulk membership, member participation and satisfaction, and our organization’s overall participation within the professional community.

For the past six semesters, Quotes has had an average membership count of about 45. We hope to increase this number by at least 50 percent. To do this, we plan to tackle several objectives such as tastefully redesigning the design of the club’s website and implementing a two-click online application process for joining. We hope to place more pictures onto the website and improve the consistency of our blog. Outside of the website, we hope to broaden Quotes’ appeal within UCF by appealing not only to Nicholson School of Communication students, but also to College of Business students, such as those studying marketing and entrepreneurship. Lastly, to draw in students who have yet to be accepted into the Ad/PR program, I plan on implementing a program in conjunction with the UCF Ad Club to help students improve their chances of gaining acceptance. We’re striving to make Quotes more than just a “seminar club,” as one member said.

In the past, Quotes was a club that met bi-weekly. Each meeting hosted a public relations or communication professional that spoke to the club. While the organization will continue to invite professionals to speak, we plan on providing members with even more interactive opportunities. In the coming year, we will be encouraging our members to participate in social events and in many of the FPRA and PRSA seminars where we will be providing carpools to the events – so be on the lookout for us!

Quotes is changing to improve the quality in which it builds future professionals. It is the sincere hope of the entire executive board that the organization will serve as a conduit between aspiring students and professionals. We want to continue improving the relationship between the two communities and fostering connections that will help students better understand the practice and importance of public relations.

 


Quotes Corner

May 6, 2014

Marissa Rivera

Congrats Grad, Now What?
B:y Marissa Rivera

Since I was a little girl I’ve found Dr. Seuss’ books inspirational. I used to read them underneath my favorite mango tree on our farm in Puerto Rico (oh, the memories). For my grade school graduation, my mom gifted me Oh, The Places You’ll Go!  I remember reading it and enjoying the summer breeze and that’s about it. As silly as that may sound, it wasn’t until my senior year of high school that I discovered the true magic of this book. I was sitting in what would be my last language arts class. My teacher, Ms. Reiker, wished us all a farewell and sat down to read 20-something nervous, enthusiastic high school seniors Oh, The Places You’ll Go!  It was then when these words were forever with me:

“So be sure when you step, step with care and great tact. And remember that life’s a great balancing act. And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed) Kid, you’ll move mountains.”

You can attribute 98 and ¾ percent of my success in the past four years at UCF to this quote, but now what? This quote doesn’t ease all the questions that are running through my post-college grad brain.  In search of some answers I reached out to Joan McCain, Instructor & Ad-PR Area Coordinator.

Are the odds in my favor while playing the job-hunt game?

“Don’t go into your job search from a negative place. It is a strong job market for recent college graduates. Anyone who wants to find a job, and is willing to put the time into finding one, will get one.”

Should I focus my job search on finding the right company?

“Don’t limit yourself to ‘working for a company I truly believe in’ (as I hear countless times). Companies are not people, and they don’t love you back. Believe in doing a good job and you will be happy no matter where you work.”

How can I land the job of my dreams?

“What will really put you on the fast track to getting promoted, making more money, getting to your dream job is hard work. Talent only gets you so far. Hard work is the great equal opportunity equalizer because anyone can work hard.”


Quotes Corner: Latest Updates

March 11, 2014

159744e

By: Fernando Agudelo, Quotes President

Chicago Spring Break Trip

Last week, Quotes took 15 students on an unforgettable trip to Chicago — a city where art, culture and history combine to offer one of North America’s most unique and beautiful big-city attractions. Despite the cold weather, students got the opportunity to visit some of Chicago’s best PR agencies and network with top professionals. Students visited Ogilvy & Mather, Havas Worldwide, Orbitz Worldwide and Manning Selvage & Lee. They even got to meet UCF Ad/PR Alumni working in the city during a special brunch. It may not have all sunk in the minds of these students yet, but the business part of this trip has value to them. And they will all experience it in different ways, which is what makes these trips special.

Intern Pursuit

Many of you have already registered for our bi-annual Intern Pursuit. As a reminder, it will be held on Thursday, March 13 from 6 p.m. to 8 p.m. in the UCF Pegasus Ballroom. Intern Pursuit is an event for employers looking to recruit advertising, public relations and marketing interns for the 2014 summer and fall semesters. There’s still time to register, so if you’re interested, email our VP of Events, Kaylee Randall, at quotesvpevents@gmail.com. To view the list of participating employers, visit: http://quotesucf.com/internpursuit/.

Bob Davis C-Day

The staff and student leaders from the Nicholson School of Communication have expanded C-Day to COMM Week, a weeklong professional development series for communications students from March 17 to 22. The 2014 COMM Week event schedule includes presentations on technology, personal finance, professionalism as well as area-specific workshops.

Join us as we go back to the roots of COMM Week with a casual pizza party, provided by the Orlando Area chapter of FPRA, in honor of C-Day founder, Dr. Bob Davis. The event is from 5:30 p.m. to 8 p.m. and is located at Lake Claire in UCF. It will give students and professionals an opportunity to network in an informal setting, hope to see you there! For more information about COMM Week, visit: http://communication.cos.ucf.edu/comm-day/.

Agency Tour

Last month, Quotes took 10 students to two agencies in Winter Park. Students got the opportunity to learn what it’s like to work at an agency while they heard from professionals describing their work, client relationships, management styles and more. We visited Linda Costa Communications Group and Sara Brady Public Relations. A student participant said, “I really enjoyed the variety of agencies we visited. It helped me to better understand what type of agency I could see myself with in the future. It was great getting one-on-one time with staff members too in the agencies.”

Past participants found the agency tour to be very valuable to their professional development. We’ll be having another agency tour on Wednesday, March 29. CCH Marketing & Public Relations has already agreed to host us but we are still looking for another agency to visit. If you’re interested in participating, email me at quotespresident@gmail.com. To check out a recap of the latest tour from the agency perspective, visit: http://www.costacg.com/blog/2014/02/team-ccg-hosts-ucfs-quotes-pr-club/.


President’s Message: 3 Ways to Get Involved

February 10, 2014

Cynthia Lambert, APR

Getting involved is the best way to take advantage of your FPRA membership. Here are three ways you can get active and #ThinkFPRA:

  1. Submit an entry to Image Awards by Feb. 28. Do you want to impress your boss by receiving recognition for your excellent PR work? Then take the time to submit for Image. See tips on putting together a winning entry here.
  2. Join our scholarship committee. For years, FPRA has raised money for student scholarships. I recently represented FPRA at a luncheon hosted by UCF recognizing donors, where I spoke with student winners and learned the true impact of our scholarships. We’re in the process of planning our next fundraiser – can you help? If so, contact me.
  3. Share your expertise with students. Our student chapter at UCF, Quotes, is looking for speakers. Learn how you can give back to the profession and become a guest speaker.

Regards,
Cynthia Lambert, APR  |  FPRA Orlando Area Chapter President
Contact me anytime! 407-481-5672 x320  |  clambert@metroplanorlando.com


Quotes Corner

February 4, 2014

zane

By: Zane Beard, Quotes member

It’s a good thing that Carrie Proudfit of the Florida Department of Children and Families (DCF) likes shoes and cell phones because she has to carry a spare of each with her to work every day. After a draining day in the office, Proudfit attended the Quotes club meeting on Jan. 27 in her most comfy shoes – sandals. She also carries two cell phones, an iPad and a computer. It’s obvious to anyone who meets her, that she is a very busy, smart and competent employee of DCF.

As a new student of the UCF Public Relations program, I admit I am still trying to grasp all the nuances of PR. So when I met the laid-back but personal Proudfit at our club meeting , I could’ve sworn this couldn’t be it. The first thing she told the club is she works for DCF and the second thing she discussed was her shoes – one pair she wears to the office and for the public and the other, the sandals, she relies on for comfort.

We learned Proudfit is on call all the time. She talks to the media, deals with situations involving abused children and has to answer to her boss. Sometimes she gets called to a crime scene at 3 a.m. where a child has been beaten (or worse) and has to answer to the media immediately – and without emotion. It’s a hard job but somehow, she is able to diffuse those intense situations without breaking a sweat while making the organization appear competent and trustworthy to the public. Proudfit’s charisma lights up a room and she is amazingly chill despite seeing tragedies on a daily basis. Someday, I hope to be as skilled as Proudfit because she is obviously very competent.